On-Page SEO

1. Optimized Meta tags, in which you include your targeted keyword(s) on

the title page, meta description and meta keywords.

2. Optimizing HTML Tags, where you highlight your keywords within the
document through Header tags (H1, H2, H3).
3. Structuring a clean navigation for all the important pages and categories

of the site in a hierarchy style.

4. Keyword positioning, wherein the important keyword(s) is used as the first

word on the title, placed on the first 5 words of the meta description and
also placed on the first 50 words of the body copy.
5. Keyword density on the body copy of at least 0.6 2% for the targeted

keyword.
6. Internal links within the page that use keywords (targeted and/or related)

as anchor texts to direct on other internal pages of the site.

7. Staging internal links from other pages of the site to direct to the

optimized destination page using targeted keywords as anchor text.

8. Use of pretty permalinks/page URLs.
9. Keywords used as anchor text for sitewide links (footer, sidebar,

navigation links).
10. URL canonicalization.
11. Sites speed/loading time and HTML page size.
12. Optimizing Image Alt text, or basically using your contents images as

links.
13. Use of XML Sitemap
14. Inclusion of Video Sitemap to fully optimize videos posted on the site.
15. Optimizing Robots.txt through page blocks and in directing crawlers to the

XML sitemap.
16. Usage of Rel=nofollow attribute for advertisements and affiliate links.
17. Limiting the external or outgoing links within the page.
18. Using or including the targeted keyword in the domains name.
19. Inclusion of the keyword in the URL and keeping the length of the URL

short.
20. Ease of the reading level of the pages content (through format, coherence

and wording, sentence as well as paragraph structure).

21. Ratio of nofollow and dofollow attributed links on the page (both external

and internal)
22. Making sure that each link may it be external or internal which are

placed on the page should direct to an active page (check for dead, broken
and forbidden links).
23. Optimizing a 404 page template to direct visitors to the sites homepage

instead when page access errors occur.

24. Tracking XHTML/HTML code errors through W3C Markup Validation.

Of-Page SEO
1. Community Creation in Social Networking Sites
2. Blogging and commenting
3. Forum Postings and commenting
4. Search Engine Submission
5. Directory Submission
6. Social Bookmarking
7. Link Exchange
8. Link Wheeling
9. Cross-Linking
10. Photo Sharing
11. Video Promotions
12. Business Reviews
13. Local Listings & Yellow Pages
14. Article Submission
15. Press Release Promotion
16. Classifieds Submission
17. Answers (google answer, yahoo answer)
18. RSS Directories Submission
19. PPC Ad Campaign