Deca Manual-Entrepreneurship Promotion Project

ENTREPRENEURSHIP PROMOTION PROJECT
THE ENTREPRENEURIAL MATRIX
Lawrence High School DECA

Lawrence High School
2525 Princeton Pike
Lawrenceville, NJ, 08648
Kush Patel
February 25, 2015
2014-2015 DECA ENTREPRENEURSHIP

PROMOTION PROJECT
I.EXECUITIVE SUMMARY
The Entrepreneurial Matrix was created to be a simple mechanism to teach
entrepreneurship in a way that people could easily understand. Like Stop-Drop-and Roll for if
one gets stuck in a fire, the Entrepreneurial Matrix is a simple mechanism with hidden meaning
that people can easily understand. The way that this
mechanism is set up, the circular arrows represent that
entrepreneurship is always evolving and there is always
continuous development. Each of the four categories
correlate with each other and this order was a way for me to
organize how to promote entrepreneurship. For this years
DECA Entrepreneurship Project, LHS DECA embodied the
Entrepreneurship Matrix as a tool to develop our members
to think like entrepreneurs.
We conducted seven activities, carefully designed
and implemented, to showcase the values and skills of
entrepreneurs. During Global Entrepreneurship Week, from November 17th to 21st, we
conducted most of our activities. First, we conducted the Quote of the Day, where we made
morning announcements on the morning news to communicate with the students and faculty of
the school about our activities and we played the daily quote which engaged our students. We
created a showcase for our students to glance at to learn about the activities DECA is doing and
showcase the achievements of famous entrepreneurs. In our marketing and finance classes, we
played the Who am I sticker game, which was designed to challenge our students to see how
much they knew about famous entrepreneurs and helped inspire our students to learn more about
our famous entrepreneurs. By bringing in Jon Jay Vogel, a LHS alumni and entrepreneur, we
were able to reach out to our students on the life of an entrepreneur with someone they can relate
to. In order to develop our students, we brought a representative from The Gap for a Dress for
Success Seminar for our students was an event where they were able to learn about interviews
and dressing up for the business environment.
The DECA IDEA Challenge is an international competition for high school and middle
school students where groups learn to develop their own product from scratch and must make a
YouTube video on their product. We utilized the DECA IDEA Challenge to engage our students
in the skills of problem solving and teamwork, skills that an entrepreneur needs. Another major
activity we conducted was the LTPS Shark Tank of April 2014. An educational parody of the hit
ABC T.V show Shark Tank, this activity was our flagship event where we were able to engage
the commercial community and students of our school district in this event. Our winners, the
Kitchen Twins, were able to meet with venture capitalist firm, Edison Ventures, and were able to
get their products into markets in the county.
Overall, this project was a success because we were able to mobilize our chapter
members into our activities and get them involved in the project. The Entrepreneurial Matrix is
a mechanism branded to show how simple the idea of entrepreneurship is and our members were
able to take away how one becomes an entrepreneur and how simple the process of being one
could be.
LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT
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PROMOTION PROJECT
II.INTRODUCTION
A. Description of the local DECA Chapter
At Lawrence High School, LHS DECA is the
largest and one of the most recognizable organizations at
Lawrence High School. With a one hundred and seventy-two strong and united members, LHS
DECA strides to push itself to meets the ambitions of individual competitors and those of the
chapter. LHS DECA was founded at Lawrence High School in 1990. Since then, LHS DECA has
been very active in promoting the values
demonstrated in the DECA diamond. LHS
DECA has been very active in the community;
from hosting community oriented events like
LHS Idol, to hosting elegant breakfasts with
professionals, to presenting the youngest
members of Lawrenceville in Financial Literacy
fairs. With the influence from active student
leadership, LHS DECA members have
been encouraged to push for the top of
their competitions and to use DECA to strengthen their personal networking and leadership
skills.
As a co-curricular organization, LHS DECA has used the classroom to inspire and
educate its students on personal financial literacy and real-world awareness of our economy and
society as a whole. Our most popular classes include Sports Marketing I & II, Entrepreneurship
Marketing I and II, International Business and Financial and Accounting Honors. With a diverse
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PROMOTION PROJECT
program of courses, LHS DECA members are always encouraged to use the skills learned in the
classroom and use them in a real-world setting.
Another popular event that LHS DECA members utilize is the Open Classroom. On
Wednesday Nights, our advisors Mrs. Schneck and Mr. Rick and some of our members
competing in research and chapter events come together to work on our respective projects. This
program is available for all members; for example, one may come in to prepare for Team
Decision Making Events or work on classroom projects. With this event, we not only learn from
each other on preparing our events, it is a
bonding event where we become more
united as a chapter this program essentially
keeps our program stronger and keeps our
older members in DECA and it is a great
way to get to know our advisors.
Essentially, LHS DECA is a strong student
centered organization that strives on
networking and teamwork. LHS DECA strides to help the community and represented the values
of the DECA Diamond. This project presents this chapter because of how pragmatic and
complex our chapter is and how Entrepreneurship can be pragmatic if the values of the DECA
Diamond are represented.
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PROMOTION PROJECT
B. Description of the school and community

Lawrenceville is located in Mercer County, New Jersey. It is in the epicenter of the New
York-Philadelphia metropolitan area and it is a booming commercial hub as a commuter city. It
is located around one hour from New York and Philadelphia. Lawrenceville has prided itself as
being a commercial hub, hosting major facilities for Bristol-Meyers Squibb and the Educational
Testing Service. In addition, major business organizations such as the Mercer County Chamber
of Commerce and the Lawrenceville Main Street Organization are also
hosted here. Lawrence Township is under a council-manager system
of government, where the people elect the councilpersons and the
councilpersons choose the mayor. This benefits the Township because
it allows residents more options for referendums and initiatives, which
allows residents to be more involved in the economic decisions of
the community. Under current leadership, the township has
aggressively seeked to bring more businesses into Lawrence and
make Lawrence the commercial hub for Mercer County. With a
vibrant commercial environment, prospective entrepreneurs can start their own businesses and
continue to expand Lawrences commercial output. The business community in Lawrence plays
an important role in the schools and the lifestyle of our residents. Prospective entrepreneurs
can open their own businesses knowing they have a government and community that want
them to grow.
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PROMOTION PROJECT
Lawrenceville is a small unincorporated community

located within Lawrence Township. Lawrence Township is
located within Mercer County. It is bordered by Princeton
and West Windsor Township to the east and Hopewell
Township to the north. Lawrence Township is a historic city
with relevance to American history. For example, George
Washington marched through Lawrencevilles Princeton
Pike when he marched to the Battle of Princeton and
retreated back to his camp on the Delaware. Today, this
march is celebrated every year on New Years Day as
Colonel Hands march as residents will march Route 206 to Washington Crossing State Park in
the name of freedom. Originally known as Maidenhead Township, the
township was renamed to Lawrence Township in honor of Captain James
Lawrence, a naval captain in the War of 1812 who famously said Dont
give up the ship. Lawrenceville is located within Mercer County, a major
commercial hub in Central New Jersey. Mercer County is host to the state
capital, Trenton. Mercer County hosts major educational institutions like Princeton University,
Rider University, the Lawrenceville School, the Peddie School, the Pennington School and
Mercer County Community College. Mercer County is in the epicenter of transportation within
the Mid-Atlantic metropolitan area. It is equidistant between New York City and Philadelphia
and is within four hours of Boston and Washington D.C. Lawrence Township is centrally
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PROMOTION PROJECT
located in the heart of Mercer County, New Jersey and

affords easy access to all major road and rail networks.
Mercer County has many major routes of highways such
as 295, 95, Route 1, the NJ Turnpike, Route 130, Route
33, and Route 206 that connects Lawrence to the rest of
the state of New Jersey. There are five railroad stops, three bus companies that travel within
New Jersey and several other companies that go out of state. In addition, Mercer County hosts a
regional airport, Trenton-Mercer Airport, which is a hub for Frontier Airlines and connects
Mercer County to 20 direct destinations, major airports like Chicago OHare and Atlanta
Hartsfield-Jackson, and connects Mercer to 200+ destinations around the world indirectly.
According to the US Census Bureau Data profile in 2009, Mercer Countys population consists
of 366,222 people. This was an increase of 4.4% from the 2000 Census. As of the United States
2000 Census, Lawrenceville carries 29,159 people out of Mercers population.
Lawrence Township is a growing community with a vibrant educational culture. The
Lawrence Township Public Schools systems features four elementary schools (K-3), one
intermediate school (4-6), one middle school (7-8), and one public high school (9-12). Lawrence
High School, the host of Lawrence High School DECA, is the largest and most senior school in
Lawrence Township with over 1,100 students. Lawrence High School
was first built in 1969 as part of the suburbia era, the era after World
War II where millions of Americans moved to the sub-urban areas, as
another school for students north of 1-295 away from the growing
Trenton High School. Lawrence High School prides itself with academic
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PROMOTION PROJECT
excellence as it is one of the best schools in the Mercer

County area and is ranked as one of the top 75 schools in
New Jersey. In 2000, Lawrence High School was named a
Star School by the New Jersey Department of Education.
Lawrence High School offers a plethora of honors and
Advanced Placement Program (AP) classes including AP
Environmental Science, AP United States History, AP Biology, AP Physics 1 and 2 , AP Music
Theory, AP Calculus (both AB and BC), AP European History, AP Economics, AP United States
Government, AP Statistics, AP English (Language and Literature), and AP Chemistry. This
vibrant AP program at Lawrence High School with a strong rigor and expectation for success has
led the College Board to name Lawrence High School as part of its AP Honor Roll for 2013,
2014, 2015. In addition, Lawrence High School has a very strong athletics program and is a
powerhouse in the Colonial Valley Conference. Many major programs include: football, golf,
wrestling, field hockey, soccer, swimming, tennis, and cross-country, with teams bringing home
new banners every year as an inspiration to younger students to keep working hard for the glory
of their team. We provide many extracurricular activities; the most popular clubs such as Drama,
International Alliance, Student Leadership, Operation Smile, Science Olympiad, Model UN,
Model Congress, National
Honor Society, Business
Academy, STEM Club, and
Chemistry Club play an active
role serving the community.
Class of 1980 alumni Jon Stewart
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PROMOTION PROJECT
III. MANAGEMENT OF ACTIVITY (IES) TARGETED AT OUTSIDE AUDIENCE

A. Purpose of the activity(ies)
For the 2014-2015 school year, I came
in thinking, what is a good way of teaching
something useful in a simple way that high
school students can easily learn and remember.
I wanted to know a easy method of organizing a
program of teaching entrepreneurship to
students. Then I realized that most people are
visual learners and like to see a transition, and
then thats how I came up with the Entrepreneurial Matrix. The Entrepreneurial Matrix was
created to be a simple mechanism to teach entrepreneurship in a way that people could easily
understand. Like Stop-Drop-and Roll for if one gets stuck in a fire, the Entrepreneurial Matrix
is a simple mechanism with hidden meaning that people can easily understand. The way that this
mechanism is set up, the circular arrows represent that entrepreneurship is always revolving and
there is always continuous development. Each of the four categories correlate with each other
and this order was a way for me to organize how to promote entrepreneurship.
Our first main event(s) took place during Global Entrepreneurship Week, which took
place from November 17-21, 2014. The mission of Global Entrepreneurship Week is to expose
people to the benefits of entrepreneurship through different activities and to motivate them to
explore their own innovative entrepreneurial ideas. Global Entrepreneurship Week aims to
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PROMOTION PROJECT
inspire young people to embrace innovation, imagination and creativity. To think big. To turn
their ideas into reality. To make their mark.
MONDAY (17)
TUESDAY (18)
-Announcement
-Announcement
WEDNESDAY (19)
-Announcement
-Who am I Game?
THURSDAY (20)
FRIDAY (21)
-Announcement
-Announcement
-IDEA Challenge
Submission
Deadline
-JJ Vogel Visit
I conducted morning announcement every day during the week of Global

Entrepreneurship Week. These morning announcements were heard throughout the school and
the purpose of this activity was to introduce everyone in our school to DECA and the values of
entrepreneurship and explain why Global Entrepreneurship Week is celebrated. In this morning
announcement, I would greet the student body, explain Global Entrepreneurship Week and what
DECA is doing to celebrate it and then we would announce our Quote of the Day. I chose this
activity because I wanted to spread the word about our activities and mobilize our students to
learn about new entrepreneurs, mostly because people wanted to win prizes for guessing the
quote correctly. This was a simple way to spread the idea of entrepreneurship.
We also created a showcase in the hallway to
present the ideas of Global Entrepreneurship Week
and this project. We put this showcase near the
intersection of three wings in our school where there
is a lot of traffic, so lots of people would notice this
showcase and know about Global Entrepreneurship
Week.
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PROMOTION PROJECT
We also planned to bring in LHS alumni and entrepreneur John Jay (JJ) Vogel in to speak
to marketing students about becoming an entrepreneur. As an entrepreneur and owner of 215
Marketing, a Philadelphia based marketing firm, we hoped that his experience and youth would
appeal to students and it would gather the attention to students. We also had the DECA IDEA
Challenge. We aimed to have the DECA IDEA Challenge as a competition where students
would learn about problem solving and teamwork, both crucial to entrepreneurs. I also had the
students in DECA play a Who am I? Game where a
student would put a sticker with a name of a famous
entrepreneur on their head and other students would
give clues on what the person did. Another activity I
planned was the Dress for Success campaign, where
we brought in a representative from the GAP and he
spoke to our members in the Library
about dressing up for the business
world and interview skills. This was an important activity because students
were able to learn how to dress and we wanted to prepare them for an
interview with a job. Another major activity is our LTPS Shark Tank, which we are working
with the LHS Business Academy. This event is an educational parody of the ABC hit TV show,
Shark Tank. We plan to use this activity to gather the attention of the community to the interests
of small businesses and spread the ideas of entrepreneurship. All of these activities have a major
purpose, to teach how to become an entrepreneur and the values of being one.
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PROMOTION PROJECT
B. Planning and organization of activity(ies)

The planning into these activities went weeks before our first event, Global
Entrepreneurship Week, at the first meeting for LHS DECA officers during the Open Classroom
session. I also met several times with my DECA advisor to plan for these activities and we
worked on getting these activities ready. For Global Entrepreneurship Week, in the weekend
before the first day, I researched and wrote our announcements that I would read to our school
and then I submitted them for approval. I
bought the prizes submitted them to my
advisor to give them out. I had planned
to not take up more than two minutes to
deliver the announcement. We planned
to introduce Global Entrepreneurship
Week and the activities DECA planned
to do and then I would read the Who am I? : Quote of the Day. The idea would be that the first
person to come to my advisors classroom with the correct answer to who said the quote would
receive a prize. For our Who am I? : Game, I made a list of famous entrepreneurs and put each
name on a sticker and printed 200 stickers. To prepare for the J.J Vogel visit, we reached out to
him as a chapter to visit Lawrence. The showcase board was created one week prior to Global
Entrepreneurship Week during our Open Classroom session. I had printed and created all the
products that would be in the showcase and then I cleared the showcase near our business lab
and started to decorate it for the school to see the next day. For the DECA IDEA Challenge, we
prepared by informing the members of our chapter about our activity. We researched the DECA
IDEA challenge and our members saw videos of the submissions from previous years to see that
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PROMOTION PROJECT
this activity was really about. For our Dress for Success event, we prepared by communicating
with representatives from the GAP and we prepared a PowerPoint for him.
The LTPS Shark Tank was a major event. In our first year, the event was a huge success
as our winner, The Kitchen Twins, was able to meet with Edison Ventures and actually got their
products into the Pennington Market. I was in the forefront of this activity and I knew that the
most important thing to do was to recruit heavily for contestants and reach out for sponsors. To
attract and meet sponsors, a couple of DECA and Business Academy officers, including myself,
met with members of the Mercer County Chamber of Commerce and the mayor of Lawrence
Township to discuss our event and solicit sponsors. At this meeting, we learned about the
mayors plan to attract new businesses and we were able to make deals with the members from
the business community, one included hosing a
preview Sneak-Peak to Shark Tank at the Quaker
Bridge Mall. Meeting with this group helped us
expand our activity to attract more sponsors and
audience members. This activity will be a key
component of this project because it will inspire more
people to think like entrepreneurs and what it takes to
start a company.
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PROMOTION PROJECT
C. Implementation of activity(ies)
All of these activities were successful because they ran smoothly according to plan as we
expected. During Global Entrepreneurship Week, the showcase also gained great response from
our school. Students eagerly looked into the display and were able to learn more about
entrepreneurs from different fields. For our Who am I?: Quote of the Day, our student body
responded well to this game. It was known that as soon as I had said the quote, a rush of students
would run into my advisors classroom to scream out the answer. Many students and faculty
members were enthusiastic about this game and it
delivered positive feedback and we were able to express
our values of entrepreneurship.
John Jay Vogel, also known as J.J Vogel, is an

alumnus of Lawrence High School as a member of LHS
DECA and attended the International Career
Development Conference. He graduated from Rowan
University in 2011 as class president and the founder of
his own fraternity. He is currently pursuing his M.B.A
from the LeBow School of Business of Drexel
University. As an eager problem solver, J.J has seeked
to try to start his own business. In 2013, he started the
Philadelphia based marketing firm, 215 Marketing. J.Js
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PROMOTION PROJECT
appearance was a huge success because it successfully engaged the members into understanding
entrepreneurship. We brought him in and he spoke about his experience in college and high
school and his business career. J.J spoke about the troubles that entrepreneurs might have to go
through before profiting off their hard work. J.J has brought up his experiences with past
ventures and how entrepreneurs must keep going
with what they want. He brought up the product
cycle and then students were able to ask him
about anything to pick his brain and bounce
ideas off him.
The DECA IDEA Challenge started on
November 13th with the release of the mystery
product. Participants in this international
competition are challenged to create their own
product in groups and create a video about
making their products. Participants received five
days to create their product and their video and
had to submit their video by November 20th. We
gave the members the mystery item-newspaper
and the students had to create their products.
Students had learned to use the Marketing Mix to
market their product in the videos and they have
to learn problem solving, working in a team, and
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PROMOTION PROJECT
working with scare resources. All products needed were given and all students were able to
successfully submit their projects. Although a winner was not selected from Lawrence High
School, our members gained valuable experience about problem solving and the skills they
applied to this challenge are the skills entrepreneurs use today.
The activity, Who am I?: Game, was another successful activities that we had
implemented. We implemented this activity by which we gave each student in their business
class a sticker with a name of an entrepreneur. Once each student had put the sticker on their
forehead, they began to walk around the rooms and the classmates would give each other clues
about who their person was. One the person correctly guessed their entrepreneur, they would
take off their sticker and the game would not be over until everyone had guessed their
entrepreneur.
Dress for Success was the activity where I had
brought in a representative from the GAP to speak to DECA
students about dressing for the business environment and
preparing for interviews. The representative used a
PowerPoint and made his presentation. His presentation was
good because he made it interactive for the students and this
was a big event because it helped developed the students for
a professional career and since this was before the DECA
Regional Conference; it helped our DECA members dress
for success.
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IV. EVALUATION AND RECOMMENDATIONS

A. Evaluation of campaign
Overall, this project was a success because we were able to mobilize our chapter
members into our activities and get them involved in the project. The Entrepreneurial Matrix is
a mechanism branded to show how simple the idea of entrepreneurship is and our members were
able to take away how one becomes an entrepreneur
and how simple the process of being one could be.
During Global Entrepreneurship Week, we were
able to mobilize not only our DECA chapter, but our
entire school. Our most popular activity during Global
Entrepreneurship Week was our Quote of the day. This
activity was very successful for the positive responses from our students, faculty members and
administrators. What made this activity so successful was the ripple effect of enthusiasm that
members of our community had. Many students immediately tried to even get involved in the
project by wanting to create the announcements and mobilizing other students to try to learn
about famous entrepreneurs to put themselves in a
better position to win the prizes that we offered to
our winners. This activity became a household
name as many teachers even tried to teach about
the virtues of being a proactive entrepreneur. This
activity was a great publicity tool because students
knew what Global Entrepreneurship Week was and they knew more about what this project
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PROMOTION PROJECT
represented and what DECA means to the community. Our display board was well received and
it set a good example on how simple entrepreneurship is and it was clear enough that it did not
confuse students and it was easy to enjoy. Our
Who am I? Game was a very successful event
that we had during Global Entrepreneurship
Week. It was simple to manage and our chapter
members liked this event because they had to
learn to trust their fellow classmates and it
tested our members to see if they knew who the
famous entrepreneurs of this era.
The DECA IDEA Challenge was a very
important part of our project that we found successful because we were able to get a large
portion of our chapter involved. With the DECA IDEA Challenge, our DECA members were
able to learn more about marketing and how to create a product. Our members were able to learn
how to try to promote their products and try to get people to like their product. Activities like the
IDEA Challenge are fundamentally important to the evolution of business because product
development is based on problem solving and thats what this activity gave to the students. I
liked this activity because students were able to learn basic skills like problem solving and
working in a team, all essential skills to working in a business as an entrepreneur. This activity
taught students how to think like entrepreneurs.
Another activity where the response matched our intentions was our Dress for Success
event. This was one of my favorite events because it taught our members a value skill that they
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will need in the future-dressing for the job. It was perfect timing because it was right before our
regional conference and while for some students it was a review, for others, it helped the set the
standard of Wall Street. Our representative from the Gap helped our students because they
learned that the not all popular conventions on style is correct and what they see is not what they
should do sometimes. Our speaker was great and our students took a lot away from this activity.
This activity was important because it developed our DECA members into entrepreneurs because
in business, one has one chance to make a good impression
and dressing right makes a bold impression.
Bringing in J.J Vogel was probably one of the best
decisions my advisor and I had made for this project. J.J
Vogel is a good example of learning the real life of an
entrepreneur and what it takes to be one. His focused and
determined attitude and commitment towards his firm, 215 marketing, is something that our
students can look off of for if they want to be entrepreneurs. J.J Vogel was someone relatable to
our students because of his age and experience in life. He talked about his experience in college
and high school, which helped engage our students in how entrepreneurs are not above us, but
how they are just regular people with dreams who have attitudes that others must admire. Our
students were able to ask him anything, and what this did was that it taught our students basic
networking and it taught our students that the best way to learn about business and life skills
is from those who walked in their shoes.
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As President of the LHS Business Academy and an officer for our local DECA chapter, it
was easier for me for plan the Shark Tank event and I had a lot of control over this event. I liked
the way that we planned this event because I was able to
connect with businesses in the community better and I was
able to understand the role of commerce in the
community. When we met with the Chamber of
Commerce, I was able to understand the strides that the
town government was taking to make Lawrence Township a
commercial hub for Mercer County. I learned how to network
with these business owners, which helped us receive sponsorships. Working in the 2014 LTPS
Shark Tank, I knew the response of the community and what our students and DECA members
took away from this event. I liked the role this chapter had taken in planning this event and I
knew it was going to be a successful event.
This project gave me something that I value, the opportunity to lead. I came into this
project thinking it would be easy and I would only teach others about entrepreneurship, but
instead, I also taught myself about the values of entrepreneurship because the basic skills in
being an entrepreneur could be applied to this project. I learned that I need to be a clear speaker
and I need to learn how to communicate effectively. This entire project was based on
communication. An entrepreneur needs to communicate to sell their product to consumers,
investors and employees. I needed to learn how to communicate with my classmates, officers,
and advisor. Communication comes in different forms and in this project; I learned how to
communicate with others and learned the many ways to communicate effectively. I learned that I
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should focus on how to be a dynamic speaker, which was important in my morning

announcements. I also learned that I need to use my communication skills to connect all parties
involved with this project onto the same page. In a workplace, a leader cannot be onedimensional in the way they present and lead. I had to make sure that everyone was on the same
page. I also learned that I need to listen more. When I came into this project, I assumed that I just
had to say what I want and the members and advisor would just say yes. Well, there was traffic
in my ambitions and I had to learn that I had to always to prepare to adjust to make things better
for everyone, not just me. I had to learn to listen from experience, and I had to listen to what
others wanted. I needed to learn how to listen because for me, it would help me with problem
solving. An entrepreneur needs to have good listening skills when they run a project or company
to make the goal reachable and I reached my goals by becoming a better listener.
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B. Recommendations for additional new activity(ies) for future campaigns

Looking back at this project, I am hoping that members of Lawrence High School DECA
can continue to spread more awareness for the free-enterprise system and entrepreneurial spirit.
In April of 2015, we plan to host another LTPS Shark Tank. I want this event to serve as a
reminder that anyone can be an entrepreneur if they want to work hard and they have passion for
what they believe in. In this event, we will simulate the popular ABC show Shark Tank in an
educational setting and we hope that this event will be bigger than last year. We hope to attract
more contestants and judges for the future. We hope to get the entire town involved and through
our Sneak-Peek at Quaker Bridge Mall in March of 2015, we hope that this will encourage more
students to participate in this event and join DECA at Lawrence High School. Lawrence High
School DECA will continue to work hard with the Lawrence High School Business Academy
and make this a bigger success than last year. We would like to recommend that we get DECA
members to help the Shark Tank contestants to make their business plans for feasible and we
hope to continue with our strong relationship with Edison Ventures.
While the DECA IDEA Challenge was a huge hit in getting our students to think like
Entrepreneurs, I hope that in the future, LHS DECA will bring this event down to the younger
students of our district and plan a business challenge for them. In the past, LHS DECA has
hosted events like The Dragons Lair for the middle school; I hope that it continues to happen for
these students. I also recommend in the future that Dress for Success becomes available for
everyone in this school because I feel that knowing how to dress like a professional is important
in any career and I feel that more students should have a chance to participate in Dress for
Success.
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V. BIBLIOGRAPHY
"Welcome." Lawrence Township. Lawrence Township, n.d. Web. 19 Jan. 2015
"Lawrence Township's Growth & Redevelopment Awards Breakfast | Mid Jersey Chamber of
Commerce." Lawrence Township's Growth & Redevelopment Awards Breakfast | Mid
Jersey Chamber of Commerce. N.p., n.d. Web. 19 Jan. 2015.
Halsted, Tom. "The Real, Shameful Story behind Dont Give up the Ship! - The Boston
Globe." BostonGlobe.com. Boston Glove, 19 June 2015. Web. 19 Jan. 2015.
Onyemah, Vincent, Martha Rivera Pesquera, and Abdul Ali. "What Entrepreneurs Get Wrong."
Harvard Business Review. Harvard Business Review, 01 May 2013. Web. 19 Jan. 2015.
Lawrenceville NJ Census Records. AmericanTowns.com: Online Local Community NetworkConnecting The Community Is What We Do Best. Web. 10 Jan.2014.
<http://www.americantowns.com/nj/lawrenceville-information>.
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Deca Manual-Entrepreneurship Promotion Project

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Deca Manual-Entrepreneurship Promotion Project

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ENTREPRENEURSHIP PROMOTION PROJECT

THE ENTREPRENEURIAL MATRIX

Lawrence High School DECA

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

B. Description of the school and community

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

Lawrenceville is a small unincorporated community

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

located in the heart of Mercer County, New Jersey and

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

excellence as it is one of the best schools in the Mercer

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

III. MANAGEMENT OF ACTIVITY (IES) TARGETED AT OUTSIDE AUDIENCE

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

-JJ Vogel Visit

I conducted morning announcement every day during the week of Global

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

B. Planning and organization of activity(ies)

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

John Jay Vogel, also known as J.J Vogel, is an

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

IV. EVALUATION AND RECOMMENDATIONS

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

LAWRENCE HIGH SCHOOL 2014-2015 CHAPTER ENTRPRENEURSHIP PROJECT

2014-2015 DECA ENTREPRENEURSHIP

THE ENTREPRENEURIAL MATRIX

2014-2015 DECA ENTREPRENEURSHIP