Business Example Sample For Reference

UMS
UNIVERSITI MALAYSIA SABAH
SCHOOL
SCHOOL OF LABUAN INTERNATIONAL

BUSINESS AND FINANCE
CODE
UW00302 (SEC. 103)
COURSE
:
FUNDAMENTALS OF ENTREPRENEURIAL
DDDDDDDDDDDBDACCULTURATUON (APK)
LECTURER
MR. IFTEKHAR AMIN CHOWDHURY
GROUP NAME
APK HOLLIC GROUP (GROUP 15 SEC. 103)
APk HOLLIc 2
The Business Proposal
APk HOLLIc 3
Executive Summary................................................................................................................................................. 6
Background Analysis ............................................................................................................................................... 8
APK HOLLIC Background ........................................................................................................................... 8
Vision ........................................................................................................................................................ 8
Mission ...................................................................................................................................................... 8
Tutor House Moto..................................................................................................................................... 9
APK HOLLIC Product .................................................................................................................................. 9
Management Plan ................................................................................................................................................. 10
Organisational Chart for APK HOLLIC ...................................................................................................... 10
Management Profile ............................................................................................................................... 11
Roles and Responsibilities of Managers ................................................................................................. 13
Human Resources Needed...................................................................................................................... 14
APK HOLLIC Logo ..................................................................................................................................... 15
APK HOLLIC Workers (members) and Facilities ...................................................................................... 15
APK HOLLIC Group Location .................................................................................................................... 16
Product/Service/Process ....................................................................................................................................... 16
The Uniqueness of Product/Service/Process .......................................................................................... 16
Intellectual Property ............................................................................................................................... 17
Industry and Market Analysis ............................................................................................................................... 17
APk HOLLIc 4
Environment Analysis (PEST Analysis) .................................................................................................... 17

Political ......................................................................................................................................................... 17
Economical ................................................................................................................................................... 18
Social ............................................................................................................................................................ 18
Technological............................................................................................................................................... 18
Industry Analysis ..................................................................................................................................... 19
Size, Growth Rate, Sales Projection ......................................................................................................... 19
Key Success Factors ................................................................................................................................... 19
Market Analysis....................................................................................................................................... 19
Market Segmentation & Target Selection ............................................................................................... 19
Buyer Behaviour.......................................................................................................................................... 20
Market Strategy .................................................................................................................................................... 20
Target Market ........................................................................................................................................ 20
Market Segmentation ........................................................................................................................... 20
Market Distribution ............................................................................................................................... 21
Competitors analysis ............................................................................................................................ 21
Action Plan (Marketing Mix 4P) .......................................................................................................... 21
Product Overview........................................................................................................................................ 21
Price .............................................................................................................................................................. 22
Promotion..................................................................................................................................................... 22
Place ............................................................................................................................................................. 22
Production/Operation Plan ................................................................................................................................... 23
Production/ Manufacturing plan ............................................................................................................ 23
Equipment for Our Business Booth/Stall ................................................................................................ 24
Stock management ....................................................................................................................................... 24
Safely measurements.................................................................................................................................... 24
Financial Plan ........................................................................................................................................................ 25
Forcasting Business Financial .................................................................................................................. 25
Popia Thai...................................................................................................................................................... 25
Hot pot .......................................................................................................................................................... 26
APk HOLLIc 5
Others material ............................................................................................................................................. 27

Estimated Profit for each product (per unit) ................................................................................................ 27
Forecasted Profit / Loss .......................................................................................................................... 27
Estimated Cost and Profit for 3 years ..................................................................................................... 30
Risk Management SWOT Analysis (Strenght + Weakness + Opportunity + Threats) ........................................... 33
For Hot pot .................................................................................................................................................... 33
For Popia Thai ............................................................................................................................................... 35
Conclusion ............................................................................................................................................................. 37
Reference .............................................................................................................................................................. 38
Appendix ............................................................................................................................................................... 39
Appendix 1 .............................................................................................................................................. 39
Appendix 3 .............................................................................................................................................. 40
APk HOLLIc 6
Executive Summary
Our group name is APK HOLLIC and focuses on food industry. Our group main product for
APK is Hot Pot and Popia Thai which is traditionally foods originally from China. In
addition, we also selling Potato Chips if have a demand on market. Our main objectives in
this business is becoming the entrepreneur who leading a group in the market for food
industry, in addition to being a profitable group in the this industry which produces highquality products.Our main products that we sell are Hot Pot, Popia Thai and Potato Chips
which are in food industry. The main reason on why we choose to involve in food industry is
because, in present day, human life style improve day by day together with the economic
condition, this is also include on how they improve their food style, where they want the best
quality of food with convenient price and that is why we come with our product to utilise and
fulfil their desire with better services.
Our group main product for APK is Hot Pot and Popia Thai which is traditional foods from
China. For the Hot Pot we have two types of sauce which are spicy and non-spicy, and
contain variety types of choices, like fish ball, meat ball, hot dog, and etc. These foods only
can be found in main land China and hardly to find it in Malaysian that is also the reason we
prefer to sell these foods for our group product. In addition, these foods also have difference
in term of taste and the colour. We also sell Potato Chips if it has a high demand on
market. During this carnival, our target customers are students, lecturers and staffs who are
just within the university. Since our outlet is located within the campus, our target market is
mainly focus on those customers who always comes into the university.
In our management team, we have seven post mainly president, planning manager, product
manager, operational manager, marketing manager, human resource manager and financial
manager. Each one in our group possesses this post to make sure our business will working
smoothly and efficiently.
APk HOLLIc 7
As for our operation, our self will be doing the Hot Pot and Popia Thai. For Hot Pot, one
of our team members, that is international studentsfrom China will assist and guide us on
how to cook and prepare the Hot Pot. And for the Popia Thai will be assist and guide by
one of our team member that know very well on how to make the best Popia Thai. In
conclusion, everyone in our team will working together in order to make sure our business
plan is a successful plan.
Market Distribution: To introduceour group product to the public, we use a very simple
approach by using the Internet, for example using Facebook to advertise our product. As we
all know, the internet is very broad field of communications and be able to connect the
whole world. Action Plan (Marketing Mix 4P): To get maximum profit from the selling of the
Hot Pot, Popia Thai and other investment product, we had several strategies to catch
customer value toward our product. The marketing strategy are divided into four, that is the
product, price, promotion, and place.
The companys capital is invested by each of the group members. Each of us member
contribute RM25 as capital of product deposits, expense, and cost advertising. This summary
of financial plan is included our investment on antivirus and cake that we will launch on
market. For the APK event (two days), we estimate the total cost will be RM 699.10, the total
sales RM 986.00 and the total of profit RM 316.90 where the total profit margin is 45.99%.
Moreover for the three years forecasting of cost and profit, we estimate the total cost are RM
366,666.80, the total of sales are RM 540,328 and the total of profit are RM 173,661.20.
APk HOLLIc 8
Background Analysis
APK HOLLIC Background
Our group name is APK HOLLIC and focuses on food industry. Our group main product for
APK is Hot Pot and Popia Thai which is traditionally foods from Chinas. In addition,
we also selling Potato Chips if have a demand on market. Our cost to produce Hot Pot is
RM 116.70, which is can produce 100 unit(stick) of hot dog and 50 unit(stick) fish ball and
we sell 1 unit(1 stick) for only RM 1. Besides that, the cost to produce Popia Thai is about
RM 56.80 which is can produce 100 unit (roll) of Popia Thai and we sell RM 2 for 3 unit
(roll). In addition, if people or customer demands more on Hot Pot and Popia Thai, we
will increase our production to meet the demand. Our group also have a difference
marketing strategy on how to promote and sell these foods to test the market if there have a
demand for our product, for example we advertise our product on Facebook and make an
advertisement in UMSKAL to take a pre-order before the APK event start. Our main target
customer is UMSKAL students which is most of them is Muslim, so the process to make this
product will be conducting in Islamic way and by Muslim members and helping by nonMuslim members. Moreover, we also selling Potato Chips if have demand on market and the
ingredient to make this food we can use the same ingredient for Hot Pot and Popia Thai, so
that we can save budget and avoid the waste. For the Potato Chips, our main target
customer is international students from China because this type of food is very popular in
China beside local student.
Vision
Our group vision is to become the leading group in the market for these types of business in
addition to being a profitable group in the industry which produces high-quality of products.
Mission
Our group's mission is to selling a high quality product in term of to transfer the value to our
customers and give better services.
APk HOLLIc 9
Tutor House Moto

Sell High Quality Products with Convenient Price
APK HOLLIC Product

Our main products that we sell are Hot Pot, Popia Thai and Potato Chips where this business
is under the food industry. The one reason why we choose to involve in food industry is
because in present day, human life style improve day by day together with economic
condition, this is include improve their food style where they want quality food with
convenient price and that is why we come with our product to utilise and fulfil their desire
with better services. In addition, every human have are different perception and opinion
(their thinking), they want something new and different because this is what we call human
characteristic, so we want to serve them with our new product which is hard to find on local
market because this product ideas is from main land chinas.
APk HOLLIc 10
Management Plan
Organisational Chart for APK HOLLIC
President / CEO
(MohdRedwan Bin Jumat)
Planning Manager
AzlinaEng& Fan Wen Liang
RohayuBintiMohamad
Operational Manager
MohdPirdaus Bin Muntak
SittiAminahUsman
Product Manager
RahayuBintiAsmaniahNurliyaniNisa
Marketing Manager
Nor Effendi Bin Abidin
Adzrin Bin MuhajimKuan Chew Linn
Human Resource Manager
Financial Manager
Anna Lau
APk HOLLIc 11
Management Profile
Mr.Mohd. Redwan bin Jumat BBA. (Hons)
Chief Executive Officer
Mr. Mohd Redwan is a graduate of the University Malaysia Sabah with a degree in
Islamic Finance.
Mr. Redwan has over 5 years of experience in the management of Finance based
operations.
Ms.AzlinaEng BBA. (Hons)
Planning Manager
Ms. Eng holds a degree of International Banking from University Malaysia Sabah. She
has over 3 years experience in the banking sector at Maybank.
Ms. Fan Wen Liang BBA. (Hons)
Planning Manager
Ms. Fan also holds a degree of International Banking from University Malaysia Sabah.
She has over 2 years of working in the financial offshore department at LOFSA.
Ms.RahayubintiAsmaniah BBA. (Hons)
Product Manager
Ms. Rahayu holds a degree of International Banking from University Malaysia Sabah. She
has over 4 years marketing experience in financial industries.
RohayubintiMohamad BBA. (Hons)
Product Manager
Ms.Rohayu holds a degree of Islamic Finance from University Malaysia Sabah. She has
over 2 years experience in the banking sector, Islamic Bank.
Adzrin bin Muhajim BBA. (Hons)
Marketing Manager
Mr. Adzrin holds a degree of Islamic Finance from University Malaysia Sabah. He has
over 4 years marketing experience in IT Industries.
APk HOLLIc 12
Mr. Nor Effendi bin Abidin BBA. (Hons)

Marketing Manager
Mr. Effendi holds a degree of Islamic Finance from University Malaysia Sabah. He has
over 4 years marketing experience in financial industries.
Mr.Mohd. Pirdaus bin Muntak BBA. (Hons)
Operational Manager
Mr. Pirdaus holds a degree of International Finance from University Malaysia Sabah. He
has over 2 years marketing experience in banking industry, RHB Bank.
Ms.SittiAminahUsmanBBA. (Hons)
Operational Manager
Ms. Aminah holds a degree of Islamic Finance from University Malaysia Sabah. Shee has
over 3 yearsofexperience in financial and operational industry.
Ms. Anna Lau BBA. (Hons)
Financial Manager
Ms. Lau holds a degree of International Finance from University Malaysia Sabah. She has
over 2 years accounting experience in banking industry, Maybank.
Ms.Kuan Chew Linn BBA. (Hons)
Financial Manager
Ms. Kuan also holds a degree of International Finance from University Malaysia Sabah.
She has over 3 years accounting experience in Prudential Assurance Malaysia berhad.
Ms.NurliyaniNisa BBA. (Hons)
Human Resource Manager
Ms. Nurliyani holds a degree of International Banking from University Malaysia Sabah.
She has over 2 years experience in human resource department, Hong Leong Bank.
APk HOLLIc 13
Roles and Responsibilities of Managers
Type of
Roles and responsibilities
Managers
Chief Executive
Advises the Board
Officer
Advocates / promotes organization and stakeholder change

related to organization mission
Supports
motivation
of
employees
in
organization
products/programs and operations

Interfaces between Board and employees
Interfaces between organization and community
Assists in the selection and evaluation of board members
Supports Board's evaluation of Chief Executive
Planning
Developing activities within the company.
Manager
Providing a project management of leadership.

Formulating a goal and work schedule.
Formulates policies and planning recommendations to the Board
Decides or guides courses of action in operations by staff
Product Manager
Maintaining a product and service.

Developing the process of design.
Taking charge of the process of building and operating.
Marketing
Developing marketing strategy and plan.
Manager
Developing marketing opportunity.

Researching a potential market as well as customers.
Looks to the future for change opportunities
APk HOLLIc 14
Operational
Ensuring a smooth operation of various processes to the
Manager
production of goods.
Maintaining the quality of goods.
Oversees operations of organization
Financial
Providing a financial advice for the company.
Manager
Making a clear budgetary plan for short and long term planning.
Manages financial and physical resources
Human Resource
Responsible for mentoring, guiding and developing the whole
Manager
team as a unit.
Forecasting the labour recruitments.
Manages human resources of organization
Human Resources Needed

Human Resource Needed
Well-trained workers
Explanation
All of the workers need to be trained before all of them

are put to work because with these method it can
ensure a smoother and more systematize work
organization within the group.
Workers with technology

awareness
In order to accomplish this business proposal, certain

worker needs to have knowledge regarding with
technologies especially with computer hardware and
software.
APk HOLLIc 15
Workers with better
communication skill
All of the workers need to have a good communication

skill that makes it easy for them to communicate not
only
within
the
organization
but
also
with
the
customers. With this kind of trait, its easier to attract

and persuade the customer to try the products.
Workers with cooking
experience
Some of the product needs to be cook, so a worker

with cooking experiences is needed to complete the
product in order for the rest of the group to present it
to the customers.
APK HOLLIC Logo
APK HOLLIC Workers (members) and Facilities

Our group can choose any employee who meets the eligibility requirements. This is due to
produce high-quality products requires that employees in accordance with the requirements
of our group policy. In addition, to meet the requirements, our group also conducts tests and
interviews to select only the best. Our target is to get workers that specialise on our business
activities, which is taught in that industry and served by a good track record. Our group also
have various facilities such as computer use, kitchen tools, and other facilities. Other facilities
we provide are online pre-order, free delivery, .etc. for our customers.
APk HOLLIc 16
APK HOLLIC Group Location

The location for our business will be in car parking near the Main Hall (Dewan Utama) which
is start on 28 April 2012 until 29 April 2012.
Product/Service/Process
The Uniqueness of Product/Service/Process
Our group main product for APK is Hot Pot And Popia Thai which is traditional foods from
China. These foods only can be found in main land China and hard to find it in Malaysian,
that is why we prefer to sell these foods for our group product. In addition, these foods also
have difference in term of taste and the colour. For the Hot Pot, we have two types of sauce
which are spicy and non-spicy, and contain variety types of choice like fish ball, meat ball,
hot dog, and etc. Our group also has a difference marketing strategy on how to promote and
sell these foods to test the market if there have a demand for our product, for example, we
advertise our product on Facebook and make an advertisement in UMSKAL to take a preorder before the APK event start. Our main target customer is UMSKAL students which is
most of them is Muslim, so the process to make our product will be conduct in Islamic ways
to watch over its halal quality. Besides that, our product is one of the halal food that we
bring especially from China. In China, mostly its food is non-halal food and this will attract
customer to try our main product. The types to cooking process it also very healthy because
we fried it with higher quality of cooking oil. This will make the taste of our product is
healthier and this will control the originality the taste of the product. Our packaging is also
unique from other group. This is because the way we serve with the sauce that we bring
from China will attract more customers. In addition, we also selling Potato Chips if there is
demand on market, so we will try to test the market, especially our target customers
students from China.
APk HOLLIc 17
Intellectual Property
For our group main product, under intellectual property law, our main product are granted
certain exclusive rights to a variety of intangible assets that is copyrights, trademarks,
patents, and trade secrets in some jurisdictions. Our main product is our own recipe because
we include the sauce that is we can get the ingredients in Malaysia. The special sauce only
we can find in China. Then, our main product is originality and copyright from China. These
exclusive rights give benefit to our group from the property that we bring from China and
also providing a financial incentive for the creation of an investment in intellectual property.
This will avoid from others group to copy of our product and doing same things with our
main products.
For the investment product, the intellectual property is owned by the supplier, our group just
selling their product and get profit. If there is any problem regarding the investment product
will be fully under supplier responsibility and our just selling the product on market.
Industry and Market Analysis

Environment Analysis (PEST Analysis)
Political
The fluctuating political environment in the country can be dangerous. The factor of political
that we must care of is:
Government Policies:
Although our group/company is new, but we have to obey the policies of the Government
where we run our business activities. We have to handle this situation very tactfully and
obey the policies of the Government as prescribe by the government in order to run this kind
of business.
Price Policies:
APk HOLLIc 18
Price policies are also an important factor. We maintain & design its price policies keeping in
view the income & income distribution of the people living in the country. That is why all the
classes are the target by us.
Economical
The product that is being launched is a simple to the economic conditions will determine
whether the people would be willing on the product that is not part of their basic needs.
Economical factor that our group should focus on are about:
Income:
Income is an important economical factor of our company. This factor decides which class is
going to be target by us. In the early time we are focusing on the studentsbudgeting.
Consumption Behaviour:
Our group estimated the consumption behaviours of the people, their liking and disliking and
make decision accordingly.
Social
As for social part we also need to consider in several factor that is:
Culture:
It is easy for us to adapt to the culture because we are doing our business in own country so
we know how to blend in the society.
Religion:
We are accepted by Malaysian Religion as well. This product concept is origin from China and
it is hard to find in Malaysia and the process to make this product also will be conduct on
Islamic way (halal). Thus, this will makes our company to easily blend in.
Technological
The technological factor that we should consider of is:
Research & Development:
APk HOLLIc 19
Research & Development is also an important factor in the Technological factor. Our
company always support the work of research & development in order to introduce the new
technology for a better quality product.
Capital Formation:
Capital formation means stock of machinery. We have a stock of machinery in order to run
its business activities. In other words, our company has a good amount of Capital Formation.
Industry Analysis
Size, Growth Rate, Sales Projection
This product target market is among the population in UMSKAL include staff and
students. The roughly size in UMSKAL population is about 2,000 or more people.
In our sales projection,this food product which is hotpot product we targeted that our
sales is around RM 1000 or more. It is depend in selling and buying session
Key Success Factors
The key success factors are:
1.1.1 Introduce new product among students and staffs
1.1.2 Differencess and uniqueness compare to the other business
1.1.3 Lower capital and budget in term of foods
1.1.4 Another choices of foods.
Market Analysis
Market Segmentation & Target Selection
This target market is the population in UMSKAL includes lecturers, staffs and students,
who are most likely to find another kind of foods. Besides that, this is the population
most likely to find another food that is basically in other type of food
Since we have the package for course Hot Pot food, our specific target market is
students of UMSKAL, roughly 2,000 students, and staffs.
APk HOLLIc 20
Buyer Behaviour
Mostly the clients behaviours is just looking for a lowest price. So as we concerned, as
our marketing strategy we place a lower price at our services which is affordable for
our clients especially students.
Market Strategy
Target Market
A target market or target audience is a group of people that will basically need or want your
products and services. Target market is defined in terms of age, sexual orientation, gender,
economic class, religion, ethnicity, or location.
However, our target customers are students, lecturers and staffs who are just within the
university. Since our outlet is located within the campus, our target market is mainly focus
on those customers who always comes into the university. Through the segmenting our
target market, we can easily identify our target customers, implement marketing strategies,
guides our decision making and more importantly, provide the needs and wants of our target
customers in a certain product. So, we have offered Hot Pot And Potato Chips as one of
our new product for our target customers of different age and income. Students and staffs
within the university will likely buy our product because of its good taste and lots of varieties
to choose. However, our outlet is also accessible due to its location which is within the
campus. Our customers wont have to go outside just to buy for food products but instead
they can just buy it fast and easy. Thus, our target customers are students, lecturers and
staffs within the university with different age, sex and income.
Market Segmentation
In market segmentation, our main focusis students and staff (UMSKAL), because our APK
Expo will be held on UMSKAL. So to generate our profit we will attract our customer direct
and indirect advertisement to come to our booth/stall and we also take pre-order if that
customer want it and this also include for our investment.
APk HOLLIc 21
Market Distribution
To introduce our group product to the public, we use a very simple approach by using the
Internet, for example using Facebook to advertise our product. As we all know, the internet
is a very broad field of communications and be able to connect the whole world.
Competitors analysis
APK HOLLIC of establishment is very effective. However, since we are a new on this
industry, we need to do more on the competition with another group (companies) on the
same industry. That is one of the ways our group makes some investment to diversify the
risk and to get more profit in long term range.
Action Plan (Marketing Mix 4P)
To get maximum profit from the selling of the Hot Pot, Popia Thai and other investment
product, we had several strategies to catch customer value toward our product. The
marketing strategy are divided into four, that is, the product, price, promotion, and place.
The marketing strategy is important for a company to market their product, and the most
important is to get a customer value to our product, so our product can be selling efficiently.
Product Overview
Our product for the APK for this semester is the Hot Pot and Popia Thai, the Hot Pot is the
unique dish that origin from the Chinese people, the other name for the Hot Pot that we
always heard is steamboat. The Hot Pot is a unique dish because of its method of making
and the taste of the dish. Not many people had a chance to taste the Hot Pot before in their
life especially the Malay and Indian people, because the dish is not parallel for their culture.
So, that is why we choose the Hot Pot as our product for the APK, so many people especially
students of UMSKAL can experience a unique taste of the Hot Pot. As we all known, many
people will want to taste a new dish to experience it by themselves of the unique and special
taste of Hot Pot, so the product can be sell smoothly and make its maximum profits. We also
attach sample for our product on Appendix 1.
APk HOLLIc 22
Price
For the price of this Hot Pot product, it depends on how many stick that someone had eaten.
Our company suggest that one stick for RM 1.00, because it is the most affordable and
relevant price for our targeted customer that is, students. In attract more customers to
purchase our product, we will make a promotion for this product, such as, buy 5 sticks and
get free 1 stick. By doing this, many people will purchase 5 sticks to get 1 free stick.
Promotion
Advertising is any paid form of non-personal mass communication through various media to
present and promote product, services and ideas. So far, our products have advertised
through many different ways and media.
We will promote our product by using an attracted poster, so the customer will attract to
know more about our product. Also our company will market our product in Facebook. As we
all know, many people especially studentshave a Facebook account, the product marketing in
Facebook is the effective way to introduce our product to the targeted customer because by
using Facebook to marketing our product the cost will be cheap and many people especially
students will notice our product in no time. Then, by marketing our product on Facebook, it
will reduce the marketing cost, and the product marketing will be more efficiently. Here
example of our promotion on Facebook, you can see the really picture on appendix 2.
Place
Decisions with respect to place focus on making the product available in adequate quantities
at places where customers are normally expected to go for them to satisfy their needs. For
APk HOLLIc 23
place, our company will find the most strategic place to attract customer to purchase our
product, so we can maximize our product selling. The strategic places that we mention is
places that will make our customer feel convenience to purchase our product. Then, it will
make them easily to purchase our product.
Production/Operation Plan
Production/ Manufacturing plan
As our in the introduction of this proposal, our group had introduced the product that we will
sell during the day of APK event. We will sell Hot Pot, Popia Thai, and if have a demand on
market will launch our Potato Chips. This is because for the Potato Chips, the cost to
produce is too high and cannot catch up the break event point to produce this foods, that is
the reason why we only sell it only if have a demand from customers especially students who
come from China. The Hot Pot and Popia Thai will be our main products and we will add
more special taste to differentiate with another product on market. So we will variety our
products like for the Hot Pot we have hot dog, meatball, fish ball, and etc. and for the Popia
Thai, we will make it in variety of taste such as vegetable, and local taste and maybe we will
focus on vegetarian customers for this Popia Thai. For our investment product on antivirus
and cake has a high demand. Our venue will be held at near the Main Hall in our campus.
The target customers will be students and UMSKAL Students where as we know from local
students (Malaysia Students) and foreign student. In attracting our customer to come to our
booth/stall, we will make some promotion such as buy 5 stick of Hot Pot free 1 stick.
Moreover, for the cake will serve our customer with good services and give them free
delivery with special packaging and for the Antivirus, we will give free installation to each
and every our customers. Our product also cheap than other prices of other stores can offer,
we will watching the market price or competitive prices and ensure to put our prices at an
optimum and convenient prices so that we can give customers the felling to buy our product.
Beside the prices, customers always consider quality is the second most important criteria for
them to buy any product.
APk HOLLIc 24
That was for the Antivirus. For the Hot Pot, we will use the raw material such as selected
vegetable and others ingredients in order to make it more delicious and accepted in others
tastes.
Equipment for Our Business Booth/Stall

Camera(for customers memory with us)
Table and Chairs
2 x Laptop
Machineries, raw material and human resources needed.
We already attach with this paper the material that our group will used in order to sell our
products to customer on Appendix 3.
Stock management
We will produce our product by forecast the demand quantity from the market, so we can
reduce the excessive production on the operation. This is also can avoid from being loss on
profit and increase our revenue. We already estimated that we will produce Hot Pot for 50
stick/unit for the sales on the 1st day, and if the demand increase, we will try to meets the
demand by increasing our production, such add more 100 stick/unit on the 1st day. For the
Popia Thai, we will try to sell 100 rolls/units on 1st day to meet the demand.
Safely measurements
In measurements, all of our product will be maintain safely, especially in matter of Hot Pot.
We will divide and giving the quantity of it to each and every customer with the same
amount and quantity to make sure that they will be satisfied with our products. For the
Antivirus, the measurement will remain the same as when we get it from our suppliers until
the day we sell it to our customer on that day.
APk HOLLIc 25
Financial Plan
The companys capital is invested by each of the group members. Each of our members will
contribute RM25 as capital of product deposits, expense, and cost advertising.
Forcasting Business Financial

Sales forecast:
Product
Hot Pot
1 unit product = RM 0.99
Popia Thai
1 unit product = RM 1.99
Price per unit
First day
Second day
Total Sales
(RM)
( 28/4/2012)
(29/4/2012)
(RM)
Hot Pot stick
0.99
100
100
200.00
Popia Thai
1.99
30
30
120.00
Cake
2.50
20
20
100.00
Antivirus
566.00
Total Sales (RM)
986.00
Detailed of the cost for each item
Popia Thai
Items
Unit
Price Per Unit(RM)
Quantity
Price (RM)
@ 1 pack
4.00
20.00
Cabbage
@ 1kg
5.00
5.00
Carrot
@ 1 kg
5.00
5.00
6.00
Popia
Cooking oil
Green apple
6.00
6.00
Cucumber
4.00
4.00
@ 350 g
0.80
0.80
Salt
6.00
APk HOLLIc 26
Thai Sauce
@1 bottle
10.00
10.00
Total
56.80
Hot pot
Items
Unit
Price Per Unit (RM)
Quantity
Price (RM)
Hot dog
@ 1 pack
2.30
11.50
Fish ball
@ 1 kg
8.90
17.80
Grab stick
@ 500 g
5.50
11.00
Seafood tofu
@ 500 g
7.50
15.00
Fish sandwich
@ 500 g
9.80
19.60
Fish cake
@ 1 kg
9.90
19.80
Chili powder
@ 100 g
2.20
2.20
Garlic
@ 1 kg
3.90
3.90
Onions
@ 1 kg
3.50
3.50
Cooking oil
@ 500 g
2.60
2.60
Soya sauce
@ 1 bottle
3.00
3.00
Ajinamoto
@ 150 g
3.00
3.00
Salt
@ 350 g
0.80
0.80
Sesame
@ 150 g
3.00
3.00
Total
116.70
APk HOLLIc 27
Others material
Items
Unit
Price Per
Quantity
Price (RM)
Unit(RM)
Satay stick
@ 1 pack
6.90
6.90
Plastic bag
@ 1 pack
11.50
11.50
Plastic bag
@ 1 pack
2.20
2.20
Paper
@1 pack
5.00
15.00
Total
35.60
Estimated Profit for each product (per unit)

Item
Total Cost per unit
Price per unit (RM)
Profit per unit(RM)
(RM)
Hot Pot stick
0.50
0.99
0.50
Popiah Thai
1.00
2.00
1.00
Forecasted Profit / Loss

Total costs: RM 209.10
Total sales: RM 320.00
Forecast Profit: RM 110.90
Margin of profit = (RM 110.90/RM 320.00) * 100% = 34.66%
APk HOLLIc 28
PRO FORMA CASH FLOW STATEMENT

APK HOLLIC Company
Cash Flow Statement in Year 2012
1st day 28/4/2012
Balance b/f
2nd day 29/4/2012

408.45
Cash inflow
Capital
300.00
Sales
493.00
493.00
793.00
901.45
Stock
334.55
334.55
Rental
30.00
30.00
Promotion
15.00
5.00
Transportation fee
5.00
5.00
384.55
374.55
Profit/Loss
408.45
526.90
Balance c/f
408.45
Cash outflow
APk HOLLIc 29
PRO FORMA FINANCIAL STATEMENT

INCOME STATEMENT
APK HOLLIC
Income Statement in Year 2012
RM
Sales
320.00
Beginning inventory
0.00
Purchases
209.10
Ending inventory
0.00
Gross profit
RM
(209.10)
DDDDDDDDDD 110.90
Expenses:
Rental fee
60.00
Transportation
10.00
Promotion
20.00
Operating income
(90.00)
20.90
APk HOLLIc 30
Estimated Cost and Profit for 3 years

The above is estimate the profit in 2 days. If estimate in three years,
3 years = 1096 days/2= 548 days
Total costs: RM 209.10*548 days= RM114586.8
Total sales: RM 320*548 days =RM175360
Forecast Profit: RM 110.90*548 days =60773.2
PRO FORMA CASH FLOW STATEMENT
APK HOLLIC Company
Cash Flow Statement in Year 2012, 2013 and 2014
1st year (RM)
Balance b/f
2nd year (RM)
3rd year (RM)
43577.06
86854.12
180109.33
180109.33
180109.33
180409.33
223686.39
266963.45
Stock
122222.27
122222.27
122222.27
Rental
10950.00
10950.00
10950.00
Promotion
1835.00
1835.00
1835.00
Transportation fee
1825.00
1825.00
1825.00
136832.27
136832.27
136832.27
Profit/Loss
43577.06
86854.12
130131.18
Balance c/f
43577.06
86854.12
Cash inflow
Capital
Sales
300.00
Cash outflow
APk HOLLIc 31
PRO FORMA FINANCIAL STATEMENT

INCOME STATEMENT
APKHOLLIC
Income Statement in Year 2012, 2013 and 2014
RM
Sales
Beginning inventory
Purchases
Ending inventory
RM
175360
0.00
114586.80
0.00
Gross profit
(114586.80)
60773.20
Expenses:
Rental fee
32715.00
Transportation
5475.00
Promotion
5505.00
Operating income
(43695.00)
17078.20
APk HOLLIc 32
PRP FORMA BALANCE SHEET
APK HOLLIC
Balance Sheet in Year 2012
RM
CURRENT ASSET
Cash
130266.20
Total assets
130266.20
OWNER EQUITY
Beginning capital
300.00
Operating income
129966.20
Total Equity
130266.20
APk HOLLIc 33
Risk Management
SWOT Analysis (Strenght + Weakness + Opportunity + Threats)
For Hot pot
The goal of swot analysis is to match the company strengths to attractive opportunities in
the environment while eliminating or overcoming the weaknesses and minimizing the
threats.
Strength
Pricing- Our Company offers a lower price than other product such as steamboat or stewnone of which offer the same bundle of features which gives us an edge with price-conscious
customers. Even though our product is quite similar with steamboat or stew but our product
is more cost effective.
Traditional food- Hot Pot is a traditional food from mainland China. So, its the opportunity
for Malaysian people to taste the uniqueness of other country foods. The ingredients of the
Hot Pot contain variety type of choice such as fish ball, fish cake, hot dog, and some
vegetables. It is also can mix with seafood such as, prawn, squid, chicken slice, and sliced
meat. We eat all of this with soup while hot.
Taste- had unique taste. Beside we had two types of soup which are spicy and non-spicy so
customer had choice to choose weather spicy or not.
Weaknesses
New product- major weaknesses we faced are Hot Pot is a new product in food market
industry. Not many people knew about the existence of the product. Besides, Hot Pot is not
a Malaysian local food and was origin from mainland China, so people still hesitate to try this
food.
Lack of brand awareness- Hot Pot has no established brand or image, whereas steamboat or
stew has strong brand recognition.
APk HOLLIc 34
Customer trust- because this food is origin from mainland China so, customer is curious
about the halal status of the food.
Customers allergic- not all of our customer can eat seafood. Maybe some of them are allergic
to seafood and cannot eat it.
Opportunities
Save time- Hot Pot is a save time food. Customers do not have to wait for a long time to eat
it.
Easy made food- Hot Pot is a simple dish. Just boil all the ingredients and dip it into the
soup. Besides, it can be eaten together with rice and suitable to eat at dinner-time.
Cost efficient product- Hot Pot is a cost efficient product. The ingredients of Hot Pot easy to
get beside, it can get with many in quantities.
Threats
Increased competition- Many market had a similar food with Hot Pot such as steamboat and
stew. Customer had variety of choice whether to eat Hot Pot or steamboat and stew.
Besides, it was a new product in the market, so customer still had lack of confident in this
food.
Downward pressure on pricing- increases competition and market-share strategies are
pushing Hot Pot prices down. Steamboat and stew are relatively expensive.
Vegetarian- not suitable for vegetarian because these foods is based on protein and
carbohydrates such as sliced meat, seafood, fish ball, hot dog, fish cake and etc.
Business strategies to overcome obstacles and risk in business.
APk HOLLIc 35
Risk and contingency for hot pot

As a new product food market industry, Hot Pot must deal with a number of risks and
contingency that will happen in the future.
Risk we faced in the Hot Pot business is the confident customer level. This is because Hot
Pot is a new product in a food market industry and still had no brand name or image, unlike
steamboat or stew that had its own brand name or image. Beside, Hot Pot is a traditional
food from mainland China so customers are curious about the status of halal of Hot Pot.
However, we are trying to solve this problem. Mostly all the ingredients we get from local
supplier and was halal to eat. Besides, we do it in the Islamic ways means we are very
specific in the tremendous and importance of hygiene and cleanliness of our product.
Lack of marketing strategy- Our main media to promote our product is through media or
internet such as social networking Facebook. We use Facebook because Facebook is the
major communitys network in Malaysia and news can spread easily. Facebook is the fastest
ways to promote product with low cost and very effective ways.
For Popia Thai

Strength
Pricing- our company offers a priced lowers than other spring rolls which offer the same
bundle of features which gives us an edge with price-conscious customers. Even though our
product is quite similar with other spring rolls but its more cost effective.
Traditional food- it was one of the traditional food and became Malaysian choice to eat it
while had their breakfast, tea time or as supper.
Taste and figured- had unique taste. It was a type of food with vegetables, some meats as
filling wrapped in a thin sheet of pastry and eaten with home-made sauce
APk HOLLIc 36
Weaknesses
Same product- Popia Thai is quite similar to local spring rolls. Besides that, customer cannot
distinguish between local spring rolls and Thai spring rolls at a glance. This is because, it still
look the same, even though Popia Thai are bigger than local spring rolls in size.
Lack of brand awareness- As we know food industry has grown rapidly within time and there
are many instant foods in market that has its own brand or image. So, our product still new
and had no brand or images.
Customer Trust- of course halal status is the main aspect that our customer worried. Thai
spring rolls are halal to eat.
Opportunities
Vegetarian food- Popia Thai are suitable for those who in diet. This is because 100 percent
of the ingredients are based on vegetables. For those who are not vegetarian also can eat
this food because it still contains vitamin, which is good for the body.
Cost efficient product- Popia Thai was a cost efficient product. We can get the ingredients of
Popia Thai easily with lost cost and higher quantity.
Threats
Increased competition- many markets offer a variety of food beside Popia Thai such as fried
banana. Customer had variety of choice to eat this food during tea time. Our close
competitor is those who sell the same product because they already had their own customer
loyalty.
Downward pressure on pricing- increases competition and market-share strategies are
pushing Hot Pot prices down. Because there is same product in the market the prices tend to
decreases but with difference features and taste.
APk HOLLIc 37
Health- for those who concern about their health, Popia Thai was not their choice to eat
because it is quite cholesterol and was fried with deep-frying method and make it more oily
and oil not good for health. Business strategies can overcome obstacles and risk in business
in long term.
Risk and contingency for Popia Thai
As a new product food market industry, Hot Pot must deal with a number of risks and
contingency that will happen.
Risk we faced in the Popia Thai business is the confident loyalty. This is because there is a
same product in the market with the slightly difference that are. Besides that customer are
hesitates to try new food as they comfortable with their regular food. Besides we do it in the
Islamic ways means we very specific in the tremendous and importance of hygiene and
cleanliness of our product.
Lack of marketing strategy.our main media to promote our product is through media or
internet such as social networking Facebook. We use Facebook because Facebook is the
major communities network in Malaysia and news can spread easily. Facebook is the fastest
ways to promote product with low cost and very effective ways.
Conclusion
In conclusion, our group/company selling product with convenient price that very affordable
for customer to buy our product and the most important is our main target customer is
students that they can buy our product with affordable price with high quality foods. This is
one way of our contribution to our customers. Together with the investment that we
conduct, it will reduce the risk of loss, beside can diversify our profit. Our product is a
breakthrough to a new kind of product that ever exists and hard to find in local market which
mean our main objective is to leading the market is very serious. In this innovated product
and service that we provide we can create utilize their want besides their needs.
APk HOLLIc 38
Reference
http://en.wikipedia.org/wiki/Marketing_plan
http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php
http://www.articlesbase.com/social-marketing-articles/new-marketing-plan4290857.html
Thill, C. B. (2012). Business Communication Essentials. Pearson.
Jacobs, C. (2012). Operational and Supply Chain Management. Mc Graw Hill.
APk HOLLIc 39
Appendix
Appendix 1
Hot pot
Popia Thai
APk HOLLIc 40
Appendix 3
Raw material such as potatoes, secret ingredients, paper plates, skewers, plastic spoons and
others.
As for human resources needed, our group will be called all of our members to work
together in order to make our product getting buy and selling it until it finish.
Hot pot
Ingredients A
Ingredients B
Hot dog
Chilli powder
Fish ball
Garlic
Grab stick
Onions
Seafood tofu
Cooking oil
Fish sandwich
Soya sauce
Fish cake
Ajinamoto
Salt
Sesame
Green onion
Popia Thai
Ingredients
Seasoning Ingredients
Cabbage (sliced)
Pepper
Carrot (sliced)
Salt
Spring roll wrapper

Cooking oil
Green apple (sliced)
Cucumber (sliced)

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UMS

UNIVERSITI MALAYSIA SABAH

SCHOOL OF LABUAN INTERNATIONAL

UW00302 (SEC. 103)

MR. IFTEKHAR AMIN CHOWDHURY

APK HOLLIC GROUP (GROUP 15 SEC. 103)

Environment Analysis (PEST Analysis) .................................................................................................... 17

Others material ............................................................................................................................................. 27

Tutor House Moto

APK HOLLIC Product

Human Resource Manager

Mr. Nor Effendi bin Abidin BBA. (Hons)

Roles and Responsibilities of Managers

Roles and responsibilities

Advises the Board

Advocates / promotes organization and stakeholder change

products/programs and operations

Developing activities within the company.

Providing a project management of leadership.

Maintaining a product and service.

Developing marketing strategy and plan.

Developing marketing opportunity.

Ensuring a smooth operation of various processes to the

Providing a financial advice for the company.

Responsible for mentoring, guiding and developing the whole

Human Resources Needed

All of the workers need to be trained before all of them

Workers with technology

In order to accomplish this business proposal, certain

Workers with better

All of the workers need to have a good communication

customers. With this kind of trait, its easier to attract

Some of the product needs to be cook, so a worker

APK HOLLIC Logo

APK HOLLIC Workers (members) and Facilities

APK HOLLIC Group Location

Industry and Market Analysis

Research & Development:

Equipment for Our Business Booth/Stall

Forcasting Business Financial

1 unit product = RM 0.99

1 unit product = RM 1.99

Price per unit

Hot Pot stick

Total Sales (RM)

Detailed of the cost for each item

Price Per Unit(RM)

Price Per Unit (RM)

Estimated Profit for each product (per unit)

Total Cost per unit

Price per unit (RM)

Profit per unit(RM)

Forecasted Profit / Loss

PRO FORMA CASH FLOW STATEMENT

2nd day 29/4/2012

PRO FORMA FINANCIAL STATEMENT

Estimated Cost and Profit for 3 years

2nd year (RM)

3rd year (RM)

PRO FORMA FINANCIAL STATEMENT

PRP FORMA BALANCE SHEET

Risk and contingency for hot pot

For Popia Thai