Alexandra N.

Shanahan
5411 N Winthrop Ave, Apt 516 Chicago, IL 60640
262-215-7049
alexandra.shanahan@gmail.com
Experience

Logical Media Group, Internet Marketing Consultant, Chicago, IL December 2014 Present
Logical Media Group, Internet Marketing Associate, Chicago, IL May 2014- December 2014
o Manage and execute online marketing strategy, including but not limited to:
interactive search engine marketing, search engine optimization, and social media
marketing
o Extract insight from campaign data, identify relevant trends, and provide welldeveloped proactive recommendations to enhance and exceed client goals
o Provide week to week reporting & recommendations along with big-picture account
goals
o Research paid media trends & new campaign features in order to implement & test
relevant strategies as soon as they are available
o Manage up to eight paid search, retargeting & social media accounts daily in a clientfacing role
o Provide training for incoming apprentices & junior employees, as well as clients
o Received two promotions in 2014 based on performance
o Elected to lead special projects for business development & talent acquisition
Logical Media Group, Internet Marketing Apprentice, Chicago, IL January 2014 May 2014
o Received comprehensive SEM cross-training from senior Paid Search & SEO
employees
o Assisted senior employees in Paid Search & SEO analysis, account optimization &
client services
Strive Strategies, Research Associate, La Grange, IL June 2013 December 2013
o Wrote political polls, analyzed results
o Created content daily for political media outlets, including social media
o Researched and analyzed current affairs
o Worked on research projects and targeted campaign work served as assistant
campaign manager/press contact for a state-wide race in Illinois
The Heartland Institute, Public Relations Intern, Chicago, IL March 2013-June 2013
o Assisted with print and broadcast media relations using Vocus/PRWeb software,
Heartland Institute event marketing and promotion; new media and social
networking, and news monitoring
o Managed and created website and blog content, along with various administrative
duties for the Heartland Institute.

Education

Northwestern University, Evanston, IL

o Bachelor of Arts in Psychology, 2008 - 2012
o Minor in Political Science
o Cumulative GPA: 3.60/4.00
o Deans List 2008, 2009, 2010, 2011
Institut dtudes Politiques (Sciences Po), Paris, France
o Coursework in Politics and Economics

Skills

Digital Marketing PPC, Social Media, & SEO, Account Management & Client Relations,
Conversion Rate Optimization, Research, Communications, Event Planning, Writing,
Grassroots Organizing, Knowledge of Political Issues and Current Affairs, Press Relations
Computer: Microsoft Office, WordPress, Google Analytics, Crazy Egg, Optimizely, AdRoll,
Familiar with HTML

Certifications

AdWords, Advanced Search Certification

o December 2014
Bing Ads, Certified Professional

February 2015