Communication Plan

By Lupe Dalluge
University of Phoenix
March 30, 2015
AET/560 Phyllis Carbonaro

How the Communication Plan will

Launch: Walmart

Meeting (in person): All stakeholders including board of directors,

CEO, and CFO and all level managers

Webinar: Employees (followed up by a meeting in person soon after)

Email: All stakeholders and employees will need to acknowledge
Social Media: Consumers & public in general (keeping
transparency)

Image from www.Google.com

Technology Needed for Plan

Live presentation for all board of directors, CEO,

CFO, managers, and employees (outline details)
A pre-recorded webinar via Internet for employees
(Detailed to do list and responsibilities)
Meetup.com for focus groups
T.V commercial to give update to consumers and
invite them to give Walmart a second look

Testing Plans Effectiveness

Impact of managements response the

organizational change: Are they on board with the
changes and will they be ambassadors of change?
Assessments: Did employees understand the
changes and new plan?
Customer Surveys: Is the new plan working? What
can be done differently? What new features did
they enjoy or dislike the most?

Generating Feedback

Continuous improvement: Meetings in person

scheduled quarterly for managers

Feedback from employees: Are they happy with

changes, how can the plan be improved? Best and worst
strategies, impact of plan (professionally and personally)

Feedback from consumers: See table on next slide.

Image from
http://lib.sxu.edu/324

Consumers will Generate Positive

Advertising and Improve
Marketing Strategies.

Image from http://templatescollect.com/communications-strategy-template.html

Positive or Negative
Communication About the Change

Negative responses: Make these individuals a part

of the next focus group
Who is unhappy and why: What percentage?
Worth adjusting if over 50% are unhappy
Change Implementation: Agents of Change
Contingency Plan

How Communication Plan can

Affect Organizational Change

Results: Data collected, did it work?

Continual Improvement Processes in Place
What does the future hold?
Accountability:
Realignment

Restart Process
Redesign

Image retrieved from http://centerforriskcommunication.org/organizational-change-communications-strategy/

References

Cawsey, T. F., Cawsey, G., & Ingols, C. (2012). Organizational Change: An Action-Oriented ToolKit
(2nd ed.). Thousand Oaks, CA: Sage Publications
Image retrieved from http://
centerforriskcommunication.org/organizational-change-communications-strategy/
Image from http://templatescollect.com/communications-strategy-template.html
Image from http://lib.sxu.edu/324
Image from www.Google.com