COMPETITIVENESS OF

RYANAIR
AIRLINES
Ryanair's average fares are lower than those of any of its competitors in Europe

Even after adding in the extra services Ryanair's average revenue per passenger is
lower than that of any of its competitors.

With launch of its Minijet, Ryanair changed the nature of short-haul flying and
started the low-cost revolution in Europe.

Fulfills all the safety sky policy when compared to others.

With more than 1,600 routes across 30 countries in Europe and North Africa, 186
airports, Ryanair has the largest short-haul network of any carrier in Europe.

Ryanair signaled moves towards enhancing the quality of its passengers'

interactions with the airline. This included a re-designed website, with a more
attractive look and feel and with fewer clicks to make a booking; a new mobile
app; the reintroduction of allocated seating; a relaxation of baggage restrictions.

offering a range of features for a single fee, including booking flexibility, fast lane
security, choice of reserved seating in 'premium' rows (front row, over wing with
extra legroom), and a checked bag.

Collections from additional sales are way more than any other international airline
company, e.g. advertisement sales, on-board sales, etc.