DAFTAR ISI

LEMBAR JUDUL
LEMBAR PENGESAHAN..................................................................................... i
KATA PENGANTAR...............................................................................................ii
DAFTAR ISI...........................................................................................................iv
DAFTAR GAMBAR..............................................................................................vi
DAFTAR TABEL...................................................................................................vi
DAFTAR GRAFIK ...............................................................................................vii

BAB I GAMBARAN UMUM PERUSAHAAN.....................................................1

1.1. Profil PT. Telekomunikasi Indonesia, Tbk .................................................1
1.2. Visi dan Misi Perusahaan ...........................................................................2
1.2.1 Visi ....................................................................................................2
1.2.2 Misi ...................................................................................................2
1.3. Logo Perusahaan ........................................................................................2
1.4. Produk Telkom ...........................................................................................3
1.4.1 Speedy ...............................................................................................4
1.4.2 Telepon Rumah..................................................................................6
1.4.3 fulltrek.com........................................................................................7
1.4.4 Pesona Edu.........................................................................................7
1.5. Struktur Organisasi Perusahaan .................................................................8
1.6. Praktek Manajemen Perusahaan ................................................................9
1.6.1 Aspek Keuangan ...............................................................................9
1.6.2 Aspek Pemasaran ..............................................................................9
1.6.3 Aspek Sumber Daya Manusia .........................................................10
1.6.4 Aspek Produksi ...............................................................................11
BAB II AKTIVITAS DAN PENUGASAN MAGANG........................................14
2.1. Latar Belakang Kegiatan Magang............................................................14
2.2. Tujuan Kegiatan Magang .........................................................................15
2.3. Manfaat Kegiatan Magang .......................................................................15
1. Manfaat Bagi Mahasiswa..................................................................15
2. Manfaat Bagi Institut Manajemen Telkom........................................16

3. Manfaat Bagi Perusahaan..................................................................17

2.4. Lokasi dan Waktu Magang .......................................................................17
2.5. Uraian Aktivitas Magang .........................................................................19
2.6. Deskripsi Aktivitas Magang ....................................................................21
1. Menambah member Speedy Parahyangan .......................................23
2. Mendesain layout Facebook Speedy Parahyangan...........................33
3. Meneliti kualitas Speedy pada Warnet-warnet daerah Jawa Barat....34
4. Meneliti Kemungkinan Kerjasama Lebih Lanjut antara
Telkom dan Warnet...........................................................................
5. Input Data DOC daerah Cianjur .......................................................37
BAB III KESIMPULAN DAN REKOMENDASI................................................39
3.1. Kesimpulan ..............................................................................................39
3.2. Rekomendasi ............................................................................................39
1. Rekomendasi untuk Institut Manajemen Telkom.............................39
2. Rekomendasi untuk Modern Channel Divisi Regional III...............39
DAFTAR PUSTAKA
LAMPIRAN

DAFTAR GAMBAR
GAMBAR 1.1 LOGO LAMA TELKOM .............................................................2
GAMBAR 1.2 LOGO BARU TELKOM .............................................................3
GAMBAR 1.3 LOGO FULLTREK.COM....................................................7
GAMBAR 1.4 LOGO PESONA EDU.........................................................7
GAMBAR 1.5 STRUKTUR ORGANISASI TELKOM ......................................8
GAMBAR 1.6 KONFIGURASI FIXED LINE............................................ 12
GAMBAR 1.7 KONFIGURASI INTERNET..............................................12
GAMBAR 2.1 STRUKTUR ORGANISASI DIVISI REGIONAL III................18
GAMBAR 2.2 ALUR PROSES Member Get Member ......................................23
GAMBAR 2.3 POSTER KUIS SPEEDY PARAHYANGAN.............................28
GAMBAR 2.4 PROMOSI KUIS SPEEDY PARAHYANGAN DI
FACEBOOK & TWITTER ........................................................
GAMBAR 2.5 PROSES SELEKSI PESERTA ...................................................30
GAMBAR 2.6 PENGUMUMAN PEMENANG.................................................31
GAMBAR 2.7 PROMOSI SPEEDY PARAHYANGAN ...................................31
GAMBAR 2.8 BROSUR TAMPAK DEPAN .....................................................33
GAMBAR 2.9 BROSUR TAMPAK BELAKANG ............................................33
GAMBAR 2.10 HALAMAN DEPAN SPEEDY PARAHYANGAN
YANG BARU .................................................................................

DAFTAR TABEL
TABEL 1.1 MAKNA & ARTI LOGO BARU TELKOM ......................................3
TABEL 2.1 URAIAN AKTIVITAS MAGANG ...................................................19
TABEL 2.2 Reward Member Get Member.............................................................22
TABEL 2.3 ANGGOTA TIM SPEEDY PARAHYANGAN .................................27
TABEL 2.4 KELOMPOK PENYEBAR BROSUR .............................................32
TABEL 2.5 ANGGOTA TIM SURVEY ...............................................................32
TABEL 2.6 KUALITAS SPEEDY PADA WARNET DI DAERAH
BANDUNG BARAT .......................................................................
TABEL 2.7 DAFTAR WARNET YANG BERSEDIA KERJASAMA ................37

DAFTAR GRAFIK
GRAFIK 2.1 JUMLAH MEMBER SPEEDY PARAHYANGAN ......................25