Scope of the Project:

The company for the project which is assigned to us is Volta batteries. The
scope of this project is to check the brand image of Volta because they have
engaged Wasim Akram which is one of the most expensive celebrities, Volta
is still not considered the high end brand in batteries. For further proceedings
of this project, we are applying different templates like Positioning Map and
Brand Identity Prism which tell us about the current position of Volta and
Brand Identity Prism tells us about the Physique of product, Reflection,
Relationship. Moreover, we are defining the current target market for the
company and their current practices which the company is using to satisfy its
customers.
After that, we have to adjust brand concepts and then suggest improvements
by giving new practices of the brand, target market, market positioning of
the brand. Moreover, the improvements can be done by using different
templates like positioning map, suggesting brand management extent which
shows that whether the brand is giving aspiration, experiential fulfilment or
functional fulfilment for short time, long time or re-purchase. Through
suggested improvements, we can tell that where the brand should stand to
be attractive to customers while engaging one of the most expensive
celebrity Wasim Akram.