RESEARCH PROJECT

On

CONSUMER AWARENESS & PERCEPTION

ABOUT HEALTH INSURANCE
IN YAMUNA NAGAR

SUBMITTED IN PARTIAL FULFILLMENT OF THE MASTERS

DEGREE IN BUSINESS ADMINISTRATION
(2010-2011)

Under the Guidance of:

Mr. Gaurav Bajaj
MBA Lecturer

Submitted by:
Bindu Singh
MBA 4th Sem
Roll No. 09078005

NH 73-A, Ponta Sahib Road, Village Urjani, Tehsil Chhachhrauli, Distt.

Yamuna Nagar (Haryana)

ACKNOWLEDGEMENT

Market survey is now a day becomes very essential for any M.B.A.
program. It exposes the students to real business situations and the
environmental conditions of a business.
I would like to thank who provides me such a platform to prove
myself. This survey project helps me in gaining confidence &
market experience which will be very helpful in future.
I would like to thank all the respondents for their effective response
and their kind help in completing my project.
I also would like to thank my faculty member Mr. Gaurav Bajaj for
their effective guidance which helped me a lot in the completion of
my project.

(Bindu Singh)

PREFACE
For any organization the most important is to earn returns
and become leader of the market. For this any form needs to
be consumer oriented and take care of competitions it needs
to plan its strategy and anticipate future needs and
requirements. The firm needs to take care of the market
changes, environmental condition and latest technology.
Market strategy is a companys wide philosophy. In order to
be successful, a firm has to follow some strategy. A proper
marketing mix is needed to be designed.
Survey is an essential part of any management program. It is
any essential part of any business. Today business is totally
based on marketing of any organization. It exposes the
student

to

real

business

situation

and

environmental

conditions and also about the latest technology that affects

its working. For the students of M.B.A. program, getting in
touch with practical marking practices of companies is must.
Survey helps the students to develop an insight into practical
aspects of industry and to understand the concepts better.

TABLE OF CONTENT
ACKNOWLEDGEMENT
PERFACE
CONTENTS

Page No.

1. INTRODUCTION AND CONCEPT

1-31

2. REVIEW OF LITERATURE

32-41

3. STATEMENT OF OBJECTIVES

42

4. RESEARCH METHODOLOGY

43-45

5. ANALYSIS OF DATA

46-58

6. SUGGESTIONS

59

7. QUESTIONNAIRE

60-61

8. BIBLIOGRAPHY

77