STRENGTHS

Decision-making: Compared to
other dealerships, we have a
decentralized form of management
which means that non-critical
decision-making processes can be
made without needing to seek
approval from the central office;

Marketing strategies: Haima

Cars Corp. encourages nontraditional forms of marketing our
products to customers therefore
minimizing advertising costs while
expanding product awareness;

Customer service: What we lack

in resources, we compensate by
providing excellent customer
experience through various
customer-retention programs;

WEAKNESSES

Availability of Products: Most

parts ordered from the central
office take time to arrive due to
non-availability.

Brand Power: We cannot match

some of our competitors full-page
advertising in the Sunday
newspaper and TV ads.

Training: We are aware of the

growing demand to deliver
services that are appropriate to
the customers needs that is why
our employees undergo frequent
trainings online and offline to meet
these demands.
OPPORTUNITIES

Price: The constant demand for a

personal mode of transport have

THREATS

SDA