Abstrak
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui Peran Media Terhadap
Public Relations Dalam Pembentukan Citra Perusahaan. Peran Public Relations
saat ini semakin diperhitungkan para pelaku bisnis. Public relations digunakan
diberbagai instrumen bisnis dalam upaya memenangkan persaingan yang semakin
kompetitif. Salah satu fungsi public relations adalah untuk memperoleh citra
positif pada publik yang dituju. namun sering digunakan untuk mendukung upaya
perusahaan dalam memperoleh keuntungan dalam suatu bisnis sekaligus mencapal
image positif perusahaan. dapart dipercaya, simpati dan dukungan publik.
Public relations memiliki tujuann bagi suatu perusahaan antara lain :
sebagai
penghubung
antara
perusahaan
dengan
stakeholder
(publik
iv
The purpose of this study was to determine the role of Media Against Public
Relations In Image Forming Company. The Role of Public Relations is now far
more important to many businesses. Instruments used in a variety of public
relations business in an effort to win the competition more competitive. One of the
functions of public relations is to obtain a positive image on the intended public.
but it is often used to support the company's efforts to take advantage of a
business at the same time achieving the positive image of the company. believed,
Sympathy and public support
.
Public relations has tujuann for a company include: as a liaison between the
company and stakeholders (public interest), akitivitas communication in creating
and maintaining a corporate image, monitor. assess and respond to the attitudes,
perceptions and public opinion. As well as a harmonious relationship with the
agencies and the mass media
Scope of Public Relations activities include fostering relations, media
relations, monitoring and assessment feedback and public opinion, publicity,
advertising, exhibitions, sponsorship activities, promotion alerts management,
information and documentation. The media used can be either print or electronic
media. PR strategy is not quite done by simply applying itself to the public trust,
but a positive image should still be built and maintained as it relates to the
company's reputation. If the fading public confidence will arise negative
reputation it is difficult to recover it back. Public Relations success in getting the
public trust can not be separated from a harmonious relationship with the media.