Strengths
Weakness
PROCEED: more
comprehensive, Windows
integrated, less
competition, problem
solving tool
TH: easy entry into difficult
to access areas; Access to
new customers, Quick
sales, fewer stakeholders to
work with, Generate
revenue easier, selling
cycle about 1/3 of CSAS
system, Faster product
development time
Opportunities
Threats
SA market at around $1
billion; Projected growth
rate : 40% in next 5 years
Potential US Market : 9.2
million salespeople; market
penetration 26%
No integrated solutions
providing complete
automation yet available
TH: Access to broader
customer base
Rapid changes in
technology - stretched
resources of the firm
High failure rate: 7/10 out
of business
TH: Cannibalize sales from
PROCCED; May harm
relationships with
consultants