BTEC Business
Unit 2: Business Resources
Mr Young
PASS
MERIT
DISTINCTI
ON
documentation used in a
selected organisation
management of human,
physical and technological
resources can improve the
performance of a selected
organisation
P3
Name the
Physical
Resource
illustrated by
the pictures
on each slide.
Security
Insurance
Emergency Provision
Title:
Physical Resources
Learning Objective and Lesson Outcomes
LO1: Understand the meaning of Physical Resources
LO2: Understand the importance of Physical resources for
organisations
What is a
technological
resource?
Technological
Resources
Technological
Resources
Technological resources are
intangible assets (things of value
you cant touch.
They are owned and need to be
managed just like physical resources.
There are four main areas of
technological resources:
Intellectual property
Accumulated experience and skills
Software Licences
Protection (via Patents and Copyright)
1) Intellectual Property
(IP)
Registered designs
Drawings
Text
Music
Video
2) Registered
designs
Image, branding and marketing of
the organisation.
When a design is register it is unique
and no one else an use it.
If they do, they could be liable to legal
action and claim for damages.
This is why imitation brands are illegal.
3) Trademarks
Protects any sign or symbol that distinguishes
what you offer from your competitors.
Name, slogan, logo, shape etc
Customer loyalty
Trademarks must be:
Distinctive
Not deceptive, illegal, immoral
Renewed every ten years
$29.5
Microsoft
$42.8bn
Apple
$32.6bn
Walmart
$44.3bn
4) Accumulated Experience
and Skill
Accumulated experience/skill is built up over a period of
time.
Why is it important to keep experienced staff in a
business?
It is important to keep staff like this as if they were
to leave they would be taking all their
knowledge/problem solving skills etc with them
How can you keep experienced and highly skilled
staff?
Pay them more money or offer them attractive
benefits/bonuses
It is vital that companies ensure that cascade training
occurs to ensure that staff pass on their knowledge to
others, enabling the company to spread their skill base
across various staff members
5) Software Licences
Most companies invest heavily in software
for their business (e.g. Microsoft Word or
sometimes bespoke)
May buy a software licence paying a fee to the
provider (e.g. if you use Word or PowerPoint, you
need to pay Microsoft)
To use software without a licence is breaking the
law!
But businesses can over-license (e.g. if different
departments all buy the same license). Companies
need to carry out a software audit where each
computer is checked for software so information
can be kept centrally.
6) Copyright
Protects creative or artistic works.
Literature
Art
Music
Website content
Others must pay for the right to
use (royalties).
Radio stations pay to play songs!
Examples of copyright
infringement
Hennes & Mauritz (Swedish high-street fashion chain) suing
Primary for plagiarising clothing patterns.
Authors of The Hold Blood and Hold Grail suing Dan Brown
for break of copyright with The Da Vinci Code
they failed to prove the charges, and now have legal costs of 3m
7) Patents
New invention, have innovative
features & be capable of being made
in industry.
Legal protection for up to 20 years.
Other businesses must have the right
to use the product if they wish.
If no permission, can sue, and
get compensation.