Market Analysis
Target Audience
Casual setting to allow families and someone who just wants to sit down and
enjoy a nice family filled environment. Feels like home.
The main population of this area is families. Therefore my concept of being
family oriented would work here due to the amount of families in the area.
The following charts show the population and type of jobs available in the area.
Population Demographics
TotalPopulation
PopulationinFamilies
PopulationinFamilies%
TotalHouseholds
AverageHouseholdSize
FamilyHouseholds
FamilyHouseholds%
AverageFamilySize
MedianAge
Zip
City
County
30,650
19,438
63%
12,832
2.33
5,945
46%
3.27
29.1
594,276
426,721
72%
229,943
2.50
130,100
57%
3.28
30.4
949,486
694,664
73%
384,319
2.41
221,584
58%
3.13
33.8
This chart will help you to see the population that meets the criteria of my restaurant
and its concept. It allows you to see the total amount of households in the area that
consist of families.
MedianAge
ZipCode/City/County
The other chart above allows you to see the age range of the population that will be in
close proximity of my current location. The median age range as you can see is the late
twenties and the early thirties. The age at which, in the city of Milwaukee, most families
consist of.
Location
My Business is located at: 2730 N. Martin Luther King Jr. Dr.
Milwaukee, Wi 53212
Location is on a main street heading into both downtown and the eastside.
Traffic flow is an alternative to the freeway.
Runs along the Milwaukee Public Transit System
High traffic volume area
Located among a good number of fast food restaurant
A main street that runs straight into the Bradley Center
Suggested location for retail/restaurant.