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Marrio Harding

Market Analysis
Target Audience
Casual setting to allow families and someone who just wants to sit down and
enjoy a nice family filled environment. Feels like home.
The main population of this area is families. Therefore my concept of being
family oriented would work here due to the amount of families in the area.

The following charts show the population and type of jobs available in the area.
Population Demographics

TotalPopulation
PopulationinFamilies
PopulationinFamilies%
TotalHouseholds
AverageHouseholdSize
FamilyHouseholds
FamilyHouseholds%
AverageFamilySize
MedianAge

Zip

City

County

30,650
19,438
63%
12,832
2.33
5,945
46%
3.27
29.1

594,276
426,721
72%
229,943
2.50
130,100
57%
3.28
30.4

949,486
694,664
73%
384,319
2.41
221,584
58%
3.13
33.8

This chart will help you to see the population that meets the criteria of my restaurant
and its concept. It allows you to see the total amount of households in the area that
consist of families.

MedianAge
ZipCode/City/County

The other chart above allows you to see the age range of the population that will be in
close proximity of my current location. The median age range as you can see is the late
twenties and the early thirties. The age at which, in the city of Milwaukee, most families
consist of.

Location
My Business is located at: 2730 N. Martin Luther King Jr. Dr.
Milwaukee, Wi 53212

Location is on a main street heading into both downtown and the eastside.
Traffic flow is an alternative to the freeway.
Runs along the Milwaukee Public Transit System
High traffic volume area
Located among a good number of fast food restaurant
A main street that runs straight into the Bradley Center
Suggested location for retail/restaurant.

Businesses close to my location


Growing Power Deli Which is a farmers market and deli located at
2719 N. Martin Luther King Jr. Dr. Milwaukee, Wi 53212
Club Timbuktu Which is an ethnic food, African restaurant located at
520 E. Center St Milwaukee, Wi 53212
Centro Caf Which is an Italian lounge type restaurant located at
808 E. Center St. Milwaukee, Wi 53212
Riverwest Co-op & Caf Which is a grocery, Vegetarian, and Vegan
located at 733 E. Clarke St. Milwaukee, Wi 53212
Fuel Caf Which is a sandwich, coffee and tea style restaurant located
at 818 E. Center St. Milwaukee, Wi 53212

Advertising and Promotional Campaign


For the purposes of advertisement I will utilize my restaurants concept of family.
Not only will I promote family dining Ill also give discounts to diners coming in
by themselves as well. Some promotions Ill run are as follows.
Family Punch Cards Visit 7 different times receive your next entre on us.
Family Discount Families of 3 or more luck of the draw: 10% - 30% off entire
ticket.
Saturday Special Buy an entre, get an entre off.
Lone Ranger Special Free desert with the purchase of an entre.
Other Resources used for information:
http://www.yelp.com/search?
find_desc=&find_loc=2730+N+Martin+Luther+King+Jr+Dr%2C+Milwaukee
%2C+WI+53212-2312&ns=1#find_desc=Restaurants&start=0&l=g:87.89989471435547,43.07773161221622,87.92564392089844,43.0589207900094
https://www.google.com/maps
http://www.shorewest.com/homes/1384012_METRO2730_N_Martin_Luther_
King_Jr_Dr-Milwaukee-WI-53212-2312#.VbeobmRHAjo

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