On
SUB: seminar on contemporary issues in management
(scim)
On
Issue no.: 2
Topic: activism, changing role of business and corporate
social responsibility.
C o n s t i t u e n t o f C h a r o t a r U n i v e r s i t y o f s c i e n ce a n d
t e c h n o lo g y ( C H A R U S A T )
P r e se n t e d b y
Name: Harsh v . Patel
M.B.A Semester – 1
Roll no. 09/MBA/29
(NOVEMBER 2009)
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DECLARATION
I, Harsh v Patel hereby declare that the report on “BHARTI AIRTEL LIMITED”
(corporate social responsibility) is a result of my own work and my indebtedness to
other work publication, if any, have been duly acknowledged.
Place: Changa
Date: 14/11/ 2009. Harsh v. Patel
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TABLE OF CONTENTS
EXECUTIVE SUMMARY
Project work helps me to deal with the real business situation. Project report consists
of the brief description of an organization BHARTI AIRTEL LIMITED. And also
consist of a section which provide the overview and background information about
the various department of the organization also such Role of activism, Corporate
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Social Responsibility(CSR).
In this case the company is reorganizing. The Airtel is taking care of its employees
and society is more competitive and aggressive. It is take care of its customers. This
case is about the activities and functions of company is how affected its
environment, structure and responsibility.
Pyramid of CSR
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Ethical
Responsibilities
Social Responsibilities
Legal Responsibilities
Economic Responsibilities
Organization details:-
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Vision:-
By 2010 Airtel will be the most admired brand in India:
Mission:-
To becomes leading telecommunication service provider.
Objectives:-
The company is commitment to maintaining the highest standard of
conduct and professionalism and toward this end has formulated a policy that
will provide clarity about the method and process for stakeholder to voice
genuine concern about unprofessional conduct. This policy should be read in
Conjunction with Bharti code of conduct.
This policy aimed to provide an independent forum by means of the
office of the Ombudsman, for employees and external stakeholder of the
Company to raise concern and complains about improper practices which are
In breach of the Bharti Code of Conduct. Put in place a fair and equitable
inquiry process and redresser.
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Bharti Tele-Ventures was incorporated on July 7, 1995 as a company with Limited
liability under the Companies Act, for promoting Telecommunication services. Bharti
Tele-Ventures received Certificate for commencement of business on January 18,
1996. The Company was initially formed as a wholly-owned subsidiary of Bharti
Telecom Limited. The chronology of events since Bharti Tele-Ventures was
incorporated in 1995 is as follows:
2008- Bharti Airtel will roll out third generation services in Sri Lanka in
association with Singtel This is because Singapore-based Asian telecom major
Singtel, which owns a little over 30% in Bharti Airtel, is a major player in the 3G
space as it has already third generation networks in several markets across Asia….
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Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first
private telecom services provider with a footprint in all the 23 telecom circles. Bharti
Airtel since its inception has been at the forefront of technology and has steered the
course of the telecom sector in the country with its world class products and
services. The businesses at Bharti Airtel have been structured into three individual
strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services &
Enterprise Services. The mobile business provides mobile & fixed wireless services
using GSM technology across 23 telecom circles while the Airtel Telemedia Services
business offers broadband & telephone services in 95 cities and has recently
launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise
services provide end-to-end telecom solutions to corporate customers and national &
international long distance services to carriers. All these services are provided under
the Airtel brand.
Organization Structure
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Activities/functions:-
Mobile Services:- Bharti Airtel offers GSM mobile services in all the
23-telecom circles of India and is the largest mobile service provider in
the country, based on the number of customers.
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Employees :-
We believe that one of the most important drivers of growth and
success for any organization is its people. At Bharti Airtel, our ‘Mantra’ for
employee delight focuses on 5 Ps – People, Pride, Passion, Processes and
Performance.
Bharti Airtel has been recognized among the Best Employers in the
Country for two successive years – being 14th in 2003 & jumping ahead of
several other large conglomerates to an enviable position of the 2nd Best
Employer in the Country in 2004. This is a clear demonstration &
acknowledgement of the robust, progressive, people as well as business
aligned Human Resource practices, which the organization has developed
implemented remarkably in a very short span of time.
Environment :-
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(a)Most of the new Airtel buildings recycle waste water for sanitary and cooling
of equipment purposes e.g. DG sets and AC systems. These buildings also have
rain water harvesting systems for ground water replenishment where appropriate.
(b) All Airtel offices have energy efficient light fittings and DG sets. We also
ensure automation that enables energy savings in our buildings. Building
Management System (BMS) – Intelligent Building concept is being followed in all the
new Airtel building and campuses that are coming up. The BMS controls The
Heating, Ventilation and Airconditioning (HVAC) system,, electricity load
management, water management, parking management, security and safety
systems to ensure an efficiently run building on optimal resources.
(c) New buildings also incorporate the concept of and Energy Wheel which
optimises energy efficiency in buildings. The AC system in our buildings adds a
certain amount of fresh air periodically; In the process of adding this fresh air the
cool air within the building vents out which may result into higher usage of energy to
bring the cooling/ temperature back. The Energy Wheel concept ensures that as
we bring the fresh air in it is pre-cooled thereby optimizing energy efficiency.
(d) Air quality is checked periodically in all Bharti Airtel offices, and based on the
results, duct cleaning, carpet cleaning, chair and sofa shampooing is undertaken.
Water quality is also monitored in cooling towers for DG sets and Air Conditioner
systems so that water born diseases such as legionella, etc. are avoided.
(e) Use of air curtains on major office exits and double glazing also results in
significant energy saving.
(f)All Bharti Airtel offices have fire alarm systems. Periodic fire drills are carried out
in Bharti Airtel offices as a practice. All Airtel offices are provided with First Aid
boxes and have identified people as First Aid specialists
community initiatives:-
Corporate Social Responsibility is embedded in, and built upon, the stated
‘values’ of Bharti – the institution. These values guide all our activities and
each employee is encouraged to take decisions and design business-linked
processes that are sensitive to communities and environment.
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Bharti’s contribution to society is structured through two channels, namely,
(a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including
initiatives undertaken by way of employee mobilization as well as running
environment related programs; and
(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR
agenda of Bharti Group of Companies
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CSR initiatives.
Bharti Airtel’s response to Tsunami Disaster: Bharti Airtel undertook the following
initiatives for immediate relief and rehabilitation to Tsunami victims:
Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid
rapid rehabilitation of the island
Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in addition to contributions
from employees
Raised resources for Tsunami victims by initiatives such as a ‘Benefit Cricket Match’
Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the
towers to restore the networks so that our customers could conveniently reach its
employees.
Bharti Airtel employees have undertaken varies initiatives to reach out to the local
community. Some of such initiatives are listed below
BIL North tied up with an NGO to distribute daily surplus food to needy children
Airtel Experience Centre by Access MP… for the benefit of the benefit of visually
impaired people as well as people from deprived section of society
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comparison of organization
Since 2007, BAL had been facing serious threats to its leadership
position. On the one hand, there was the onslaught from global players such
as Vodafone and Virgin Mobile, and on the other, the threat from established
Indian companies such as Reliance Communications Ltd., Tata Teleservices
Ltd., and the state-owned Bharat Sanchar Nigam Ltd (BSNL). Moreover, the
market was expected to witness the entry of some more Indian and foreign
companies. BAL had responded to investing heavily in expanding its network,
technology, and marketing. It was trying to cover all segments of the
population -from the tech-savvy youth population who coveted the latest
value-added services (VAS) to the Bottom of the Pyramid (BoP) segment who
would be satisfied with a low-cost offering.
In early 2008, BAL, which still dominated the Indian telecom market and was
the world’s tenth largest telecom company, was also readying itself to
replicate its success story in some other emerging markets.
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Future outlook
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References :-
http://www.airtel.in
http://www.airtel.in/activitis
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Our+Vision+and++Promise
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/Employees/
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/Environment
%2C+Health+and+Safety/
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+Bharti+
Airtel/Our+Brand+Airtel/Corporate+Responsibility/Community+Initiatives/
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