Survey on Women’s Responses towards

Cosmetics

Q1. Have you ever used Face Foundation at all? (If No Jump to Question
number 6)

Yes...........................................................

No............................................................

Q2. How frequently do you Use Face Foundation?

Daily........................................................

2-3 times a week....................................

Once a week............................................

2-3 times a month...................................

Once or twice a year................................

Q3. Which of the following Face Foundation have you used mostly?

Lakme......................................................

L'Oreal.....................................................

Avon........................................................

Mark Kay..................................................

Jordana....................................................

Other.......................................................

Q4. . How many brands of face foundation have you used in past weeks?

Single brand............................................

2 brands..................................................

3 brands..................................................

More than 3 brands.................................

Q5. Which is your favorite Face Foundation?

Lakme......................................................

L'Oreal.....................................................

Avon........................................................

Mark Kay..................................................

Jordana....................................................

Other (PLEASE WRITE IN) _______

Q6. Do you have any allergic problem?

Yes...........................................................

No............................................................

Don’t Know……………………………………………………………


Q7. How often do you use moisturizers or facial creams, including night
creams?

Once a Day..............................................

Twice a day..............................................

Twice in a week.......................................

Three time in a week...............................

Q8. How often do you use shampoo?

Once a
Day…………………………………………………………….
 Twice a day..............................................

Twice in a week.......................................

Three time in a week...............................

Q9. How do you describe your Skin Tone?

Fair Moderate Dark

White = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
= = = = = = = Black

10 20 30 40 50 60 70 80 90 100

Q10. When do you wear makeup? (E.g. eye liner, mashkara, facial creams)

At the parties………………………………………………………..

Always.....................................................

Outside home..........................................

When I want to........................................

Q11. What is your Skin Type?

Rough --:--:--:--:--:--:--:-- smooth

Dry --:--:--:--:--:--:--:-- Oily

Clean and fair --:--:--:--:--:--:--:-- Spotted

Q12. In dealing with make up like face foundation, Will you take chances
with your skin for experimenting the product?
 Agree
strongly…………………………………………………… 

Agree a little............................................

Neither Agree nor Disagree.....................

Disagree a little.......................................

Disagree strongly....................................

Q13. Suppose you are a face foundation developer, what attributes you
will prefer while making the product?

………………………………………………………………………………………………………………
……………………………………………

Q14. Mark your opinion on the statements below:

 Strongly Agree Neutral Disagree Strongly
Agree Disagree

Cheapest products are as     

good as expensive



I spend too much money     

on cosmetics



I find the range of     

products and brands
available confusing

The only guaranty of     

quality is a recognizable
brand

I always the same brands     

out of habit

I love trying new     

products
Here are a number of statements that people have made. For each one please say
how much you agree

Or disagree with the statement.

Strongly Agree Neutral Disagree Strongly

Agree Disagree

I tend to make a routine of     

balanced diet

Herbal Products are best     

for any kind of skin

Every Cosmetics harm     

your skin

Cosmetics makes you     

originally beautiful

Q15. In selecting a make-up foundation, how important is its smoothness

with the skin?

Extremely important --:--:--:--:--:--:--:-- Less Important

Q16. And, in selecting a make-up foundation, how important is its color

mixing perfectly with your skin tone?
 Extremely important --:--:--:--:--:--:--:-- Less Important

Q17. Where do you tend to buy your Face Foundation or other make up
products?

Shopping Mall..........................................

Super stores (Agora, Almas, PQS etc)......

Specialist Stores (Body Shop, Spa centre) 

Beauty salon ...........................................

Local Stores.............................................

Others......................................................

And do u prefer foreign make up products greater than local

products?

Yes..........................................

No............................................................

Don’t Know……………………………………………………………


Q18. In this Question, there are eight attributes of face foundation. Please
allocate 100 points among the attributes so that your allocation reflects
the relative importance you attach to each attribute. The more points an
attribute receives the more important the attribute is. If an attribute is
not at all important to you please assign zero points. If an attribute is
twice as important as other it will have twice points than others.

Attributes Poin
 ts

Technologically advanced/latest
formula

Special offer or promotion

Contains extra benefits (e.g. UV

filters, lift effect)

Well-known brand name, Attractive

packaging

Hypo-allergenic

Original features (e.g. colors,

fragrance , consistency)

Price
Availability

Sum 100

About Yourself
This section asks for some details on yourself which will help us classify your answers.
Q19. How old are you?

15-19.......................................................

20-24.......................................................

25-34.......................................................

35-44.......................................................

45-54.......................................................
Q20. Which of these best describes your job?

Full Time..................................................

Part Time.................................................

Housewife................................................

Temporarily Unemployed........................

Student....................................................

Q21. Which describes best of your monthly income?

Less than Tk. 10,000...............................

10,000 – 15,000.......................................

15,000 – 20,000.......................................

20,000 – 25,000.......................................

More than 25,000....................................

Q21. Which of these best describes you?

Married....................................................

Single.......................................................

Q23. How often do you watch to your local commercial TV channels?

More than 2 hours a day.......................... 1

About an hour a day................................ 2

A few times a week.................................. 3

Less than a few times a week.................. 4

Don't watch TV........................................ 5

Q24. Do you have access to the Internet at home or at work?

Yes - at home........................................... 1

Yes-at work.............................................. 2

Yes-both................................................... 3

No............................................................ 4

Name:

Email address:

Cell phone no. :

*Thank you very much for your time and support*