Womens Movement

Through Advertisements
Zack Wheeler
Amelia Wasyliw
Tori Welch

Why
Second wave feminism
Business world
1950s & 1990s (prior to post)

Questions
Men vs. Women (50s vs. 90s)
Positions portrayed (men vs. women)
Productivity in their position

Coding
Magazine choice (general interest)
Male, female and co-ed (exclude
children)
Position portrayed
Productive vs. Non-productive

Examples

Results 1950s
50
160
140
120
100
80
60
40
20
0

40
30
20
10
0
Total
Working
Productive

Male

Results 1990s
40

140

35
120

30

100

25

80

20

60
40

Total
Working
Productive

15
10
5

20
0

Males
Females

Conclusion