Bank Pennyworth-Nontamongkoltorn

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Project: Documentary (Outline)

1. History of Alternative Rock
a. Who come up with this term?
i. Terry Tolkin
b. When it was started.
i. Early 80s
c. Why it should be on mainstream?
i. The reputation from the underground in mid 80s
ii. Popularised massively on college radio
iii. Lollapalooza festival
d. The reputation of the genre (timeline)
i. The peak era in early 90s
1. Nirvanas success leads to new genre,
grunge
2. Britpop replaces Madchester and shoegazing
ii. The decline in late 90s
1. Death of Kurt Cobain = decline of grunge
2. Lollapalooza cancellation = hiatus
3. The rise of Pop music
4. Pearl Jams lawsuit against Ticketmaster
iii. The revival age
1. Lollapolooza tour was back in 2003
2. Post-punk revival
3. The return of old alternative rock band
4. The birth of new alternative rock band
iv. Present Time
1. Uncommon usage
2. Indie rock seems to replace alt rock
e. Bands (briefly about their history)
i. Nirvana
ii. Red Hot Chili Peppers
iii. Green Day
iv. Foo Fighters
v. Pearl Jam
vi. Coldplay
vii. R.E.M
viii. Muse
ix. Artic Monkeys
x. The Strokes
f. Target Audience:
i. Musical Students
ii. Alt Rock fans
iii. Teens to Adults (20s-40s)
2. History of Thai Airways International
a. The begin era (1960-1979)
i. Joint venture with Scandinavian Airlines named as
Thai Airways Company
ii. Stationed at Don Mueng Airport

Bank Pennyworth-Nontamongkoltorn
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iii. Nine Asian countries operated like Hong Kong,

Malaysia, Japan, etc.
iv. Used a dancing man as a first logo
v. First intercontinental flight to Sydney, Australia
(1971)
vi. Thai Airways Company was owned fully by Thai
government (April 1, 1977)
vii. Europe: Stockholm, Sweden (1972)
1. Frankfurt, Germany, and London, United
Kingdom (1973)
b. Thai Airways Company + Thai International = Thai
Airways International (1980-1999)
i. Thai Airways International was operated a service
to North America (1980)
ii. Expanded Australias route:
1. Melbourne (1980)
2. Brisbane (1982)
3. Perth (1985)
4. Auckland (1987)
5. Cairns (1988)
iii. Cargo service was established (1985)
iv. A flight kitchen established (1989)
c. Thai Airways brought Australians to Thailand hugely
d. Star Alliance was formed by Thai Airways, SAS,
Lufthansa, Air Canada, and United Airlines (1997)
The 2000s era
a. Thai Airways won best food, best economy class, best
staffs, best service, and best frequent flyer (2000)
b. A new and current logo was created (2005)
c. Services expandedagain Chengdu, Busan, Chennai,
Xiamen, Milan, Moscow, Islamabad, Hyderabad, Oslo,
and Johannesburg (suspended in a later time) (2000s)
d. Moved to a new hub: Suvarnabhumi Airport (2006)
e. Provided more non-stop flights such as Phuket to Tokyo,
Japan Hongkong, and Seoul, Korea
The Present Time
a. Copenhagen, Denmark to Phuket, Thailand is serviced
b. Athens, Greece is suspended due to Greek debt crisis
c. Los Angeles, USA route is cancelled (July, 2015) = the
end of US service.
Interview: a former Europe-routed flight attendant
a. Duration working with Thai Airways
b. Experience in working
c. Reasons choosing the company
d. Why you quit this job and become Biology,
Environmental Science, and Anatomy teacher instead?
Target Audience
a. People who love to have a vacation
b. Businessman/woman

Bank Pennyworth-Nontamongkoltorn
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3. Everfresh Coldpressed Brand [FOR SURE]

What is it
How it did come up with the name
Why you choose to this business
o Targets
o Who wants you to start
The process of making it
o How this process works
o Why it is vital to do the step before advancing
Ingredients in making the juice
o How do you get it from
Machines and operations
o Functions of machines
Customers targets and reviews
o Good, bad, etc.
Methods in selling the product
o Online
o Retail store
o Shipping
Future plans
o New favours
o More product
o Make an advertisement
Any obstructions or struggles
o How did you overcome it