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Brand Awareness and Brand Image ofPure it

Age..

Sex..

Occupation..

1. What type of water do you favor to drink?


A) Mineral water B) Filter water C)Tube well water D) Other
2. Please mention some brand names of filter.

3. What brands do you consider when you want to buy a filter?

4. Please name of all the brands of filter that you can think of under the
assumption that you are in Barisal.

5. Which brands in following do you recognize?

6. Please mention a filter name that is brought for household/office usage.


7. Have you heard of Pure it before?
a) Yes
b) No
8. How do you feel about pure it logo?

9. Have you ever used Pure it?


a) Yes
b) No
10.
Which type of customer can aafford it? (Income level)
a) 10,000-15,000 b) 15,000-20,000 c) 20,000-25,000 d) Above 25,000
11.
What is your feeling to use it?
Bad
Not bad

12.

Medium
Good
Very good
What is your satisfactory level?

i) Dissatisfied ii) Not satisfied iii) Moderate iv) Satisfied v) Delight


13.

What is your opinion about the expression complete protection

against germs?
14.

Do you consider Pure it as more than a water purifier?

15.

Why do Pure it is the right choice for save drinking water?

16.

What kind of association can you link with the brand of Pure it?
A. Safety
B. Stylish
C. Longability
D. Affordability
E. Adjustability

17.

What are the unique characteristics of this brand that other brands

dont have?
18.

What is the overall opinion of the quality about this brand?

19.

How much do you trust the maker of this brand?