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References

1. Reference for business. (2015) History of Nike, Inc. [Online]


Available at:
http://www.referenceforbusiness.com/history2/99/NIKE-Inc.html.
[Assessed: 6th October 2015]
2. Statista. (2015) Nikes revenue by segment. [Online] Available at:
http://www.statista.com/statistics/241706/nikes-us-sales-byproduct-category-since-2007/. [Assessed: 6th October 2015]
3. Adidas Group. (2015) History of Adidas. [Online] Available at:
http://www.adidas-group.com/en/group/history/. [Assessed: 6th
October 2015]
4. Statista. (2015) Adidas Annual Report. [Online] Available at:
http://www.statista.com/statistics/268445/revenue-of-the-adidasgroup-by-region//. [Assessed: 6th October 2015]
5. Slideshare. (2015) Adidas Vision and Mission. [Online] Available
at: http://www.slideshare.net/Yesitha92/analysis-of-the-globalbrand-adidas. [Assessed: 6th October 2015]
6. Nike official site. (2015) Nike Official Site. [Online] Available at:
http://www.nike.com/my/en_gb/. [Assessed: 6th October 2015]
7. Adidas. (2015) Adidas Official Site. [Online] Available at:
http://www.adidas.com.my/. [Assessed: 6th October 2015]
8. Blogspot. (2015) adidas business objectives. [Online] Available
at: http://090271-adidas.blogspot.my/2013/09/businessobjectives.html. [Assessed: 7th October 2015]
9. Keishels Blog on Adidas. (2015) Adidass objectives, strategies &
tactics. [Online] Available at:

http://keishelleeadidas.weebly.com/blog-posts/adidassobjectives-strategies-tactics. [Assessed: 7th October 2015]


10.
Nikebiz. (2015) strategy of Nike. [Online] Available at:
http://www.nikebiz.com/crreport/content/strategy/2-1-4-a-newmodel-and-shift-to-sustainable-business-and-innovation.php.
[Assessed: 7th October 2015]
11.
Famouslogo. (2015) Nike Logo. [Online] Available at:
http://www.famouslogos.us/nike-logo/. [Assessed: 7th October
2015]
12.
Famouslogo. (2015) Adidas Logo. [Online] Available at:
http://www.famouslogos.us/adidas-logo/. [Assessed: 7th October
2015]
13.
Forbes the worlds most valuable brands. (2015) Nikes
global ranking. [Online] Available at:
http://www.forbes.com/companies/nike/. [Assessed: 7th October
2015]
14.
Forbes the worlds most valuable brands. (2015) Adidass
global ranking. [online] Available at:
http://www.forbes.com/companies/adidas/. [Assessed: 7th October
2015]
15. Adidas group. (2015) Partnership approach of Adidas. [Online]

Available at: http://www.adidasgroup.com/en/sustainability/partnerships/partnership-approach/.


[Assessed: 7th October 2015]