Audience Survey

Rachael Lau 12.3

This chart tells me that the female target audience are

more interested in music magazines compared to the
males. By using this information I can decide whether to
aim my music magazine at girls or boys. In this case I
decide to aim my magaize at females.

The age range that are interested in music magazines are

mostly teenagers aged between 17- 19, however young
teenagers between 13- 16 years old are also interested in
music magazines therefore to allow my magazine to be
more successful in the market I would increase the age
range of my target audience so my magazine would be
aimed at teenagers between 13- 19 years old.

Are you interested or knowledgeable about Korean pop

music (K pop)?
Total
YES

IIIIIIIIIIII

12

NO

IIIIIIIIIIIIIIIIIIII

20

A LITTLE

IIIII

These results that I have gathered informs me that Korean

pop music is not very well know in the UK, however many
young teenagers are interested in the music genre.
Therefore I want to introduce foreign music to the people
in UK, so that they can gain more knowledge about
Korean music and hopefully enjoy it.

This information has allowed me to know what kind of bands

they are interested in which can let me consider what Korean
artist and bands I should feature in my music magazine.
From these results, it shows that EXO is the most well know
Korean band therefore I would feature them in my music
magainze in the future.

The price range that my target audience are willing to

spend on music magazines are 0- 2, which is a very
reasonable price for students in education. By using
this information, I can know what price I should set my
music magazine at to ensure that it is affordable for my
target audience.