L&L Further Oral Activity Proposal: Part TWO

FOA 2

Due Date: Oct 19th 2015

Name: Miyuki Leong

Type of FOA:
Oral Commentary on VoiceThread

What are the conventions of this text type (how is it usually done)?

This text type (Advertorial) is usually formatted within a newspaper article or

editorial, which can be usually found online. It starts with a news piece raising
attention about a particular issue or story to the masses as the primary purpose; but
the underlying secondary purpose is to advertise the sponsors paying the news, so
that the brand is sold to readers and are much more willing to consume the selling
product. Thus this text type is shared to other people that would be interested in the
specific topic.

Text(s) Chosen:
An online editorial in the New York Times, written by Melanie Deziel about the poor
conditions within Women Prison Intuitions
(http://paidpost.nytimes.com/netflix/women-inmates-separate-but-not-equal.html?_r=0)

Explain how your FOA addresses one of the following Part Two Learning
Outcomes:
This FOA addresses the learning outcome, Show the way mass media use
language and image to inform, persuade or entertain, as this editorial implements
different multi-media devices: such as excerpts of interviews in the form of audio
clips, documentary-style video segments and interactive graphics. All these
elements combined create an effective editorial about women prison systems in
America. The editorial addresses the masses, as it is meant to be read by the public.
This includes the editorials purpose of informing and persuading the readers in
raising awareness of the issue raised.

My Goals for this FOA:

My main goals in this FOA are to analyse and explore the use and implications of
visual and audio elements in mass media within the context of my chosen editorial,
which would help me understand the possibilities in how these elements can be
manipulated in all online news, and mass media in general. I would also like to
understand how a financial factor plays a part in affecting the articles bias, or other
components that would change the articles message. This is due to the various
degrees of effectiveness in native advertising, so I could distinguish the difference in
the articles intentions and purpose. Another personal goal in this FOA is to improve
from my previous FOA, which was to analyse every aspect of the text type, which I
did not perform to the fullest extent in my first oral activity, as well as improve on the
dictation and register in my speech.

How this FOA will assist me to reflect on my own cultural practices?

It will show the way how mass media (from a predominant American influence) uses
specific cultural references or techniques to hook in audiences, such as the topic of
interest to different geographical demographics, or the use of biased imagery of
influential people to subject praise or deceit onto the readers who have strong
personal attachments, in order to elicit a reaction.