Find a Gathering Place for the User

Who are they

colleague

classmate

neighbor

3

You can also know who they are

4

Interest
5

Economy

Health

Photography

Travel

Sports

-
Entertainment

6

GameAnipop

Ave PV

475k

Num of Fans

Ave UV

77k

2.36m

Solve
Confusions
Bug
Feedback

people help each other

Share
Feelings

TV dramaTornado Girl

PV Peak

2.18m

DAU Peak

200k

Page View Per Capita 10 times

Ave Amount of Interaction

administrator

nearly 20k

communicators

content source

The growth history of a TV dramas fans

Variety ShowRunning Man

Ave PV

Ave UV

260k

Ave Posting Amount

130k

150

Ave Amount of Interaction

nearly 20k
Discuss hotpots of the show

!*+,
Share TV starsdaily
life moments

!"#$

%$&'()
Make friends with
people who share the
same interest

Value

perspective

image

11

Activity

Video

Character

Interaction

Picture

Community
12

Adventure

Moviewatching

Food
Selfdriving

Group-buying

13

Beijing community

Outdoor activities held once a week, parties held irregularly

people participated in the communitys annual
500
meeting and its first anniversary
5000
club member

20-80

120

num of participants
per time

activity times

Yangcheng Evening Post

Num of Users

3m

Num of fans on wechat 1.6m

comm
munity

Business
model
business

service

mafengwo.com

Accumulated users80m
Num of comment16m
User Generated Content

Monthly active users60m

Suppliers precisely
match target users

Form structured data

2
big data mining

4
provide personalized products and
services

Leader

stand out
18

User

User

group
master
fans
User
User

User

user

expert

Character / Tangjiasanshao
an ordinary reader became one of the most well known professional
From
writers in China.

selected on the 2015 Forbes China celebrity list

Set up his own company

Become the National Committee of
Chinese Writers Association

Start to write novels

Become a columnist

Interact on BBS
20

Character / Chumanniang

From a fan became an administrator 

Used original
comic

Users were numb

about text form

Became the
administrator

Won appreciation

Character / Colin

Beginning

ordinary users of travel community, travel around

the world , share his stories on his trip

Turning point what he wrote loved by an editor who

helped him publish a book

Status quo

big administrator of the travel community

Experience
sharing

Easy to
carry
Easy to
use

Popularity

Repost
topic

Confusion
solving

Why using community to share stories community management as a administrator

14/10/15

22

Interest

Value

Leader

23

T H A N K Y O U

24