Affiliate Marketing Lnh vc tim nng cho cc bn yu thch kim tin online

Affiliate Marketing (Tip th lin kt) l mt loi hnh Marketing da trn m hnh tnh ph
qung co CPA (Cost per Action). CPA l m hnh tnh ph qung co ti u nht hin nay khi
da trn hnh vi ca ngi dng Nh cung cp ch phi tr ph khi khch hng thc hin mt
hnh ng c th nh Mua hng, ng k dch v, in thng tin ... Hnh thc CPA u vit hn
cc hnh thc tnh ph qung co truyn thng nh tnh ph theo lt click CPC (Cost per Click)
nh Google, Facebook hay theo lt hin th CPM (Cost per Thousand Impression) nh ng
banner qung co bo, tp ch v s gim thiu ri ro cho n v mua qung co phi tr tin cho
ngun truy cp website nhng khng pht sinh doanh thu do lng click o, truy cp o.
Bn cnh , khi tham gia phn phi cc chin dch qung co ca cc nh cung cp, i tc c
nhn, n v s hu website, blog c th nhn c khon hoa hng hp dn hn nhiu m hnh
tnh ph khc.
C mt s khi nim m bn cn hiu r khi tham gia lnh vc Affiliate marketing:

Nh cung cp (Advertiser) n v, doanh nghip cung cp sn phm, dch v trc tuyn, vi

mong mun ti u v gia tng hiu qu kinh doanh trc tuyn
i tc (Publisher) n v, c nhn s hu website, blog c th gia tng thu nhp khng gii
hn khi tham gia phn phi cc chin dch qung co ca nh cung cp
Ngi dng cui cng (User) Ngi dng sn phm, dch v trc tuyn ca nh cung cp
thng qua hnh nh, ni dung ng ti trn website, blog hay 1 s knh Digital Marketing khc
ca i tc.
Chng trnh Tip th lin kt (Affiliate Program), l chng trnh m i tc c th nhn c
doanh thu chia s t Nh cung cp bng cch bn sn phm, dch v ca h. Tuy nhin, khi tham
gia chng trnh tip th lin kt i tc s gp mt s im bt li nh b gii hn v lnh vc
sn phm dch v v khi i tc ch phn phi qung b cho cc sn phm ca mt Nh cung
cp, ng thi v vn tracking, i tc s kh kim nh cht lng kt qu chuyn i m
mnh tham gia phn phi chin dch.

Nn tng Tip th lin kt (Affiliate Platform), l nn tng m i tc c th nhn c doanh thu

chia s t rt nhiu Nh cung cp khc nhau, vi cc lnh vc kinh doanh a dng, phong ph
thng qua mt t chc, cng ty trung gian. , i tc khng cn phi t lin h vi tng Nh
cung cp m c th la chn cc chin dch qung co ph hp ca cc Nh cung cp hp tc vi
cng ty trung gian cung cp nn tng Tip th lin kt. Vi vai tr l cng ty trung gian, h s
ng ra bo v quyn li ca Nh cung cp v i tc v cc vn tracking, thanh ton.

Cc hnh thc tnh doanh thu chia s t Tip th lin kt

- Cost per Sale: Tnh doanh thu chia s khi khch hng thc hin thnh cng cc hnh vi mua
hng trc tuyn ca Nh cung cp
- Pay per Lead: Tnh doanh thu chia s khi khch hng cung cp thng tin bng cch hon
thin vo cc mu trn website theo ng yu cu ca Nh cung cp.
Trn th gii xut hin khi nim Affiliate Marketing t kh lu (nhng nm 1990) v pht
trin lnh vc ny kh mnh 1 s nc nh M vi cc chng trnh Tip th lin kt ca
Amazon, Click Bank hay nn tng Tip th lin kt CJ. Tuy nhin, Vit Nam th trng ny
ang nng dn vi s pht trin ca chng trnh Tip th lin kt ca Lazada v Nn tng tip
th lin kt ACCESSTRADE cng ty Interspace Vit Nam.
Trong bi vit ny, mnh s chia s vi cc bn v nn tng tip th lin kt ACCESSTRADE m
gn y ang c mi ngi tho lun rt nhiu.
ACCESSTRADE l nn tng Tip th lin kt hng u Nht Bn v khu vc ng Nam , pht
trin t nm 2001 bi cng ty Interspace Nht Bn v chnh thc ra mt th trngVit Nam t
thng 5 nm 2015. y l nn tng Tip th lin kt u tin ti Vit Nam, cung cp a dng
chin dch qung co t cc lnh vc khc nhau nh: Thng mi in t, Du lch, Gio dc,
Nhn s, Ngn hng, Game

Vi nhng i tc mi bt u tham gia lnh vc ny c th ng k nhng chin dch v CPL

(Cost per Lead) nh chin dch ng k tham gia chng trnh Hackathon - Job Search
Innovation vi Vietnamworks hay ng k nhu cu hc ting anh online ca Topica. Vi nhng
i tc c kinh nghim tt hn c th th sc vi nhng chin dch v CPS (Cost per Sale)
nh chin dch v thng mi in t vi CDiscount, Deca, Tiki, Yes24 hay v du lch nh
Mytour, Flight booking, Hotels hoc tham gia cc chin dch kh hn vi mc hoa hng hp
dn trong lnh vc Ti chnh Ngn hng nh ANZ (vi mc hoa hng 945,000/th credit card
thnh cng).

Nu bn l ngi s hu website, blog v yu thch cng vic kim tin Online, c th th sc v

tri nghim vi ACCESSTRADE ti y.