Successes And
Failures Of
Indian Brands
Introduction
The main motive of repositioning and
positioning strategies is management of
consumers perceptions about the
brand.
Cadbury dairy milk, 5star, Gems, Maggi,
Milkmaid (Nestle), Kelloggs, Horlicks,Complan
(GSK), Tata Nano, Fair & Lovely (HUL),
Illustrated Weekly, 7UP (PepsiCo), etc.