Theresa

Frost

Theresa.Frost@me.com
www.tfrostdesigns.com

Education
Western Illinois University

May 2012

Bachelor of Science in Graphic Communication

Minor: Digital Media in Instructional Design Technology

Experience
ECHO Incorporated

March 2015 - Present

T. Frost Designs

May 2012 - Present

August 2014 - November 2014

Web Document Specialist

Lake Zurich, IL
Maintain and update technical documents on ECHO-USA and Shindaiwa consumer websites
Create content for technical documents
Construct illustrated part catalogs
Update and maintain technical documentation database
Create interactive PDFs for business to business and consumer use
Assist product managers with international product launches
Ensure all technical information is current on business portal for distributors and dealers

Freelance Graphic Designer & SEO Consultant and Analyst

Lake Zurich, IL
Develop and creatively meet the individual design needs of small to medium sized client base
Create marketing solutions for a variety of projects including: print material, book cover designs,
website graphics, logo design, and packaging design
Maintain and improve organic search optimization for client websites
Provide client training on SEO strategies
Produce SEO deliverables: keyword research, page optimization, link acquisition, social media
analysis with Google Analytics, competitive analysis, and monthly client reporting
Provide strategic SEO recommendations (on-site, off-site, technical, copywriting, social media,
linking, etc.) by analyzing site performance and data from various analytic platforms and
dashboards

Identity Dental Marketing

Graphic & Marketing Assistant

Arlington Heights, IL
Designed client business collateral, websites, web graphics, and event yers
Implemented client direct mail campaign to generate new patients
Wrote client website content and bi-monthly blog articles
Managed client online marketing eorts for email and social media campaigns
Enhanced and maintained 60+ client websites for Search Engine Optimization (SEO)
Developed and implemented digital marketing strategies to deliver results aligned with client
digital marketing goals
Utilized SEO strategies to ensure client website maintained top placements in an increasingly
competitive market
Developed video marketing campaigns to increase website rankings and generate patient leads
Monitored and maintained Google local business listings along with directory site listings
Aligned SEO strategy with content, social media, and other inbound marketing related activities

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Center for Guilt-Free Success

May 2012 - October 2012

Mindful Mix

May 2012 - September 2012

Western Illinois University

April 2009 - May 2012

Marketing Coordinator & Graphic Designer Intern

Cary, IL
Promoted ongoing events and classes via social media platforms in order to increase website
trac
Increased client base via social media
Assisted with bimonthly newsletter
Maintained and improved organic search optimization for website
Designed logo, website, and promotional business materials
Wrote and distributed content for newsletters, blogs and social platforms: Facebook, Twitter,
LinkedIn, and Google+

Marketing Coordinator Intern

Lake Zurich, IL
Led client rebranding project
Designed promotional event materials for special events and community activities
Prepared PowerPoint presentations and designed templates within brand guidelines
Planned and published social media posts with Hootsuite social media dashboard
Created e-mail marketing campaigns utilizing Constant Contact

Lab Assistant








Macomb, IL
Assisted users with software programs such as: Microsoft Word, PowerPoint, Excel, Adobe
Photoshop, InDesign, Illustrator, and Dreamweaver
Achieved advancement through software knowledge exams
Provided students and sta with assistance in scanning physical media
Managed and monitored Mac and Windows lab environments
Assisted students and staff with PowerPoint presentations

Skills
Logo Design Page Layout Design Marketing Strategy Web Design Photo Restoration E-mail
Marketing SEO Marketing Packaging Design Advanced Prociency in both Mac OS X & Windows
Wordpress Constant Contact Hootsuite Adobe Photoshop Adobe InDesign Adobe Illustrator
Adobe Dreamweaver Adobe Fireworks Strata 3D Premier Pro Final Cut Pro Microsoft Oce:
Word, PowerPoint (Advanced Proficiency with PowerPoint animation, & Excel) QuarkXPress Google
Analytics

Honors

Epsilon Pi Tau National Honors Society, Western Illinois University, inducted April 2012
Phi Eta Sigma National Honors Society, Western Illinois University, inducted October 2009
Deans List, Western Illinois University, Fall 2008, Spring 2011, Fall 2012

Certifications
University of Illinois, Coursera

Digital Marketing Specialization

5 Course Verified MOOC Program with capstone project

Anticipated Completion: November 2015

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