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Challenges and Opportunities for Mobile

Device Application IC Vendors in Emerging


Markets Now Available at iData Insights
While developed countries have seen stagnation in mobile broadband services, emerging markets are
booming. Shipments of smartphones and tablets combined in emerging markets are expected to total
560 million units in 2015 and around 800 million in 2019. The shift of power from mature markets to
emerging markets will pose significant challenges to system integrators and branded vendors alike. This
reports looks into the rise of smart handheld devices in emerging markets, in particular Asia Pacific
(excluding China), and analyzes the product features and component portfolios with a focus on the IC
industry.

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Table of Contents
1. Emerging Markets Uphold Mobile Handheld Device Shipments
1.1 Mobile Broadband Subscriptions Surge in Emerging Markets
1.2 Global Smartphone Market Bolstered by Value Line Segment
1.3 Global Tablet Market to Maintain Flat Growth
2. Development Trends of Mobile Handheld Devices in Asia Pacific Market
2.1 Chinese Smartphone Brands Increase Presence in Asia Pacific
2.2 Indian Smartphone Vendors Tout Ultra-low Price & High Specs
2.3 Low Price Competitions Intensify in Tablet Market
3. Changes in Mobile Device Components Triggered by Emerging Markets
3.1 Value Line Products Focus on Cost Control
3.2 Computing IC Has Higher Specs at Lower Prices
3.3 Midrange Products Focus on Display Modules
3.4 Camera Module and Sensors Unable to Lift Product ASP
Conclusion
IC Makers' Opportunities in Emerging Markets
Challenges to Taiwan's Mobile Device Supply Chains
Appendix
Glossary of Terms
List of Companies
List of Tables
Table 1: Overview of Regional Vendors' Smartphones in Asia Pacific
Table 2: Overview of Regional Vendors' Tablets in Asia Pacific
Table 3: Smartphone Cost Structure by Segment
1

Table 4: Analysis of Mobile Handheld Device Vendors' Opportunities in India


List of Figures
Figure 1: Penetration Rate of Communications Services in Developing Countries, 2007 - 2015
Figure 2: Forecast of Worldwide Smartphone Shipments, 2012 - 2019
Figure 3: Forecast of Worldwide Tablet Shipments, 2012 - 2019
Figure 4: Industry Value Chains for the Smartphone & Tablet Industries

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