PERFORMANCE TASK : Creative Designer

General Instructions:
Follow these steps to complete your task:
1. Choose what your PRODUCT is. (This includes research)
2. Cost Analysis
3. Mathematical Article
4. Prototype
5. Design Poster
6. Multimedia Presentation

BIG IDEA:
Engineering design is a creative process that anyone can do which may result in new inventions and innovations.
Mathematics is used in the creation of various consumer products, such as GEOMETRY and MEASUREMENT!

ESSENTIAL QUESTIONS:
How does engineering design help create inventions and innovations?
What role do mathematics and engineering play in product design?
How do I use geometry and measurement skills to create a prototype of my design?

OVERVIEW:
As a product designer, you will work to create the hot new item of the holiday season. You will research the need for this item
in the sales market, along with the appropriate audience to sell it to. You will create a design for your product, including the
necessary mathematical concepts to make your product visually and financially appealing to your audience. You will develop a
prototype that will be used in the sales pitch to the management team of your company. Analyzing the cost-effectiveness of your
product will be a necessary part of your product creation, along with setting a price that is reasonable for the consumer while
being profitable for your company.

GOAL:
Your task is to create and design a consumer product that you feel would be marketable as the hot new item of the holiday
season. Your challenge is to include the necessary mathematical concepts that would make your product cost-effective while
maintaining overall appeal of the product.

ROLE:
You are a newly hired product designer for a respected design company in New York City. You are asked to create the hot new
item of the holiday season. You will be responsible for using a variety of mathematical concepts in the creation and design of
your products.

AUDIENCE:
Your audience is the management team in the design company that will be sponsoring your product. You will create a
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presentation that provides the team with the information needed to manufacture and produce the item for the upcoming holiday
season. You will also need to demonstrate how this product will be cost-productive for the company.

SITUATION:
As a product designer, you will work to create the hot new item of the holiday season. You will research the need for this item on
the sales market, along with the targeted sales group appropriate for your product. You will create a design for your product,
including the necessary mathematical concepts that will make your product visually and financially appealing to your targeted
group. You will develop a prototype that will be used in the sales pitch to the management team of your company. Analyzing the
cost-effectiveness of your product will be a necessary part of your product creation, along with setting a price that is reasonable
for the consumer while being profitable for your company.

PRODUCT INTRODUCTION:
Complete your products in this order:
1. Cost Analysis
2. Mathematics Journal Article
3. Prototype
4. Design Poster
5. Multimedia Presentation

PRODUCTS:
Cost Analysis
Calculate how much you will need to charge for your product based upon the costs of the materials and labor used to
design and build the product. Fill in the graphic organizer outlining the costs to make and sell the product.
Design Poster
You will create a design poster that explains the steps involved in creating your product. Describe each step in the
process one would follow to create your design. With each step, include any materials needed.
Mathematics Journal Article
You will write an article for a popular Mathematical Journal about the various mathematical concepts that were used to
create your product. Be sure to include at least one chart or graph to illustrate these concepts.
For example, a graph might show the amount of right angles used to create a toy.
Multimedia Presentation
You will need to create a 1-2 minute multimedia presentation showcasing your product. The intended outcome of this
presentation is that your product is chosen for manufacturing. The use of mathematical concepts should be thoroughly
explained in the presentation to demonstrate the quality, durability, and cost effectiveness of your product.
Prototype
You want this product to be something that is very popular and that will sell very well! You will need to create a
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prototype of your product (which is a first round model of something). This prototype will help the design company
create copies of your product in order to sell it to many people. When you create a prototype, you must use exact
measurements that can be copied by the factories where your product will be made by the design company.
You will create a prototype of your product using appropriate scale factors from your written design. All mathematical
concepts used in the creation of your product should be thoroughly noted.
Sales Pitch
You will create a 2 minute sales pitch where you will explain your product along with its benefits and who its targeted
sales group is. You will want to show your audience an example of your product while explaining the mathematical
concepts involved with its creation. You should use visuals, such as Powerpoint, to enhance your presentation.
TV Commercial
You will create a television commercial for your product. Target the age group for which your product is intended.
Highlight the features that make your product special along with the features that will make it a top selling item this
holiday season.

RUBRICS:

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Cost Analysis - Creative Designer

Weights

Data table is neatly

Data table is not
Data table is suitable for
designed. Data table is
suitable for
representation of data
suitable for representation
representation of data collected. Independent
of data collected.
collected. Independent and dependent variables
Independent and
and dependent
are labeled, but
Organization
dependent variables are
variables are not
consistent representation
Of Table (x1)
labeled appropriately. Data
labeled. Title may be
of appropriate data is
cells are scaled
omitted and/or units are lacking. Title may be
consistently. Appropriate
not labeled
omitted and/or units are
title is included and units
appropriately
not labeled appropriately
are labeled appropriately
throughout data table. throughout data table.
throughout data table.

Entering the
Data Into the
Table (x1)

Data is organized and

Data is not welllabeled, but accuracy of
organized and labeled.
recording is lacking.
Data does not contain
Certain data contains
appropriate data units.
appropriate data units.

Minimal understanding of
Minimal understanding
Mathematical
multi-digit multiplication
of multi-digit
Thinking (x1)
related to costs
multiplication
associated with a product

4
Data table is designed using
computer table design tool.
Data table is suitable for
representation of data collected.
Appropriate legends are
included as needed for
understanding of data.
Independent and dependent
variables are labeled
appropriately. Data cells are
scaled consistently. Appropriate
title is included and units are
labeled appropriately
throughout data table.

Data is neatly organized

and labeled. Data is
recorded within data table
cells. Data contains
appropriate data units.

Data is correctly organized and

labeled. Data accurately
recorded within data table cells.
Data contains appropriate
significant figures and data
units.

Basic understanding of
multi-digit multiplication
related to costs associated
with a product

Advanced understanding of
multi-digit multiplication related
to costs associated with a
product

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Design Poster - Creative Designer

Weights

Grammar and
sentence mechanics
Grammar and
are not effective and
Mechanics
do not reflect
(x1)
appropriate use of
language.

Required
Elements and
Design and
Accuracy (x1)

Poster lacking
required elements, a
title, information
appropriate for
purpose and
audience.

There is a no
cohesive organization
to the poster with no
Aesthetics (x1)
attempts at balance
between the design
elements.

Engineering
Design (x1)

Minimal
understanding
demonstrated of the
characteristics of the
design process

Grammar and sentence

mechanics are rarely effective
and at times reflect
appropriate use of language.
Language does not fully
engage the viewer and
somewhat advances the
purpose of the poster.

Grammar and sentence

mechanics are somewhat
effective and reflect
appropriate use of language.
Language attempts to
engage the viewer and
somewhat advances the
purpose of the poster.

Grammar and sentence

mechanics are effective
and reflect appropriate use
of language. Language
used engages the viewer
and advances the purpose
of the poster.

Poster contains some

required elements, a title,
inclusion of little information,
appropriate for purpose and
audience.

Poster contains most

required elements, a title,
inclusion of relevant
information, appropriate for
purpose and audience.

Poster contains all

required elements, a clear
title, relevant and accurate
information, appropriate for
purpose and audience.

There is a little cohesive

organization to the poster
with few attempts at balance
between the design elements.
The poster reflects somewhat
effective use of space, color,
texture, and shape.

There is a somewhat
cohesive organization to the
poster with attempts at
balance between the design
elements. The poster reflects
effective use of space, color,
texture, and shape.

There is a cohesive
organization to the poster
with balance between the
design elements. The
poster reflects very
effective use of space,
color, texture, and shape.

Minimal understanding
demonstrated of the
characteristics of the design
process and the
considerations needed to be
successful

Some understanding
demonstrated of the
characteristics of the design
process and the
considerations needed to be
successful

Strong understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

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Mathematics Journal Article - Creative Designer

Weights

The article makes a number

of points connecting
geometry and measurement
to the development of the
product.

The article strongly

communicates important
geometric and measurement
concepts important for the
development of the product.

Sufficiently developed
content with adequate
explanation and
development of ideas. Most
components of the expected
response are present.

Substantial, specific, and/or

illustrative content
demonstrating strong
development of ideas. All
expected components are
present.

Mathematics and
Design (x1)

The article makes some

The article is lacking
connections to the
connections
development of the
between math and
product and measurement
the product.
and geometry concepts.

CONTENT (x2)

Superficial and/or
minimal content
pertaining to the
topic.

FOCUS (x1)

No apparent point but

Minimal evidence of
evidence of a specific
the topic and what
topic and some
should be
information related to the
presented.
topic.

Sharp, distinct controlling

Apparent point made about
point made about a single
a single topic with sufficient
topic with evident awareness
awareness of topic and what
of the topic and what should
is to be presented.
be presented.

STYLE (x1)

Minimal variety in
word choice and
minimal control of
sentence structures.

Limited word choice and

control of sentence
structures that inhibit
voice and tone.

Generic use of a variety of

words and sentence
structures that may or may
not create writers voice and
tone appropriate to
audience.

Precise, illustrative use of a

variety of words and
sentence structures to create
consistent writers voice and
tone appropriate to
audience.

ORGANIZATION
(x1)

Minimal control of
content
arrangement.

Confused or inconsistent
arrangement of content
with or without attempts at
transition.

Functional arrangement of
content that sustains a
logical order with some
evidence of transitions.

Strong and sustained

arrangement of content with
evident and/or subtle
transitions.

Limited content with

inadequate explanation
that does not deepen the
readers understanding of
the topic.

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Multimedia Presentation - Creative Designer

Weights

Fairly accurate in detail

while providing a story with
Minimally accurate in detail
some content and depth
Content (x1) while providing a story with
that provides a minimal
a little content and depth.
background on the topic for
the audience.

Mostly accurate in detail

while providing a story with
sufficient content and depth
while providing a
background on the topic for
the audience.

Accurate in detail while

providing a story rich in
content and of sufficient
depth while providing a
strong background of the
topic for the audience.

The layout is appropriate

and pleasing with
transitions moving the
audience from slide to
slide. Font formats allow
the reader to adequately
read the presentation.

The layout is appropriate

and aesthetically pleasing
with transitions that are
smooth and strategic. Font
formats have been
carefully planned to
enhance readability.

Aesthetics
(x1)

The layout is appropriate

The layout is inappropriate
and aesthetically pleasing
with awkward transitions.
with awkward transitions.
Font formats do not
Font formats do not
promote readability.
promote readability.

Language
(x1)

Language does not help

the audience and text
contains numerous
spelling, grammar and
syntax errors.

Language somewhat helps

the audience and provides
some information provides
some valuable information.
The text contains spelling,
grammar and syntax errors.

Language used helps to

get the audience involved
and provides some
valuable information. The
text has minimal spelling,
grammar and syntax
errors.

Language used engages

the audience while
providing critical
information. The text is free
of spelling, grammar and
syntax errors.

Technology
(x1)

The technology
applications utilized do not
connect the presentation
and topic. The graphics are
unattractive and do not
connect with the topic of
the presentation.

The technology
applications utilized
connect the presentation
and topic. Some graphics
are attractive and connect
with the topic of the
presentation.

The technology
applications utilized
enhance the presentation
and topic. Most graphics
are attractive and support
the topic of the
presentation.

The technology
applications utilized
strongly enhance the
presentation and topic. All
graphics are attractive and
support the topic of the
presentation.

Minimal understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

Some understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

Strong understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

Minimal understanding
Engineering demonstrated of the
Design (x1) characteristics of the
design process

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Prototype - Creative Designer

Weights

Math &
Science
Connected to
Prototype
(x1)

Minimal math and

science concepts are
considered in the
design of the prototype

Minimal connections are

made to the measurements
and geometric concepts
used in the design process

Some connections are made

to the measurements and
geometric concepts used in
the design process to create
the prototype

Measurements and
Geometric connections are
communicated as important
parts of the design process
to create the prototype

Model (x1)

The model is a
minimally accurate with
respect to the plans,
diagrams, and/or
drawings..

The model is a somewhat

accurate reproduction of the
plans, diagrams, and/or
drawings. It has some detail
and some critical
components.

The model is a mostly

accurate reproduction of the
plans, diagrams, and/or
drawings. It has attention to
detail with some critical
aspects in place.

The model is an accurate

reproduction of the plans,
diagrams, and/or drawings.
It has great attention to
detail.

Plans (x1)

The diagrams and/or

drawing of the model
have little connection to
scale and dimension.
Some parts are labeled
correctly.

The diagrams and/or

drawing of the model have
some sense of scale and
dimension. Some parts are
labeled correctly.

The diagrams and/or drawing

of the model are done with
strong consideration for scale
and dimensions. Most vital
parts of the model are
labeled on the representative
graphics.

The diagrams and/or

drawing of the model are
done to scale with the
appropriate dimensions. All
vital parts of the model are
labeled on the
representative graphics.

The model meets the many

of needs and requirements
set forth through the
guidelines provided. The
model accurately represents
some aspects required and
solves those problems
brought forth.

The model meets the

majority of needs and
requirements set forth
through the guidelines
provided. The model
accurately represents most
aspects required and solves
those problems brought forth.

The model meets the needs

and requirements set forth
through the guidelines
provided. The model
accurately represents all
aspects required and
solves the problems
brought forth.

The model meets few

needs and
requirements set forth
Problem
through the guidelines
Solving (x1) provided. The model
accurately represents
minimal aspects
required.

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Sales Pitch - Creative Designer

Weights

Technology somewhat
contributes to
understanding. Pictures,
videos and primary
resources minimally
further understanding.

Technology contributes
to understanding.
Pictures, videos and
primary resources are
appropriate and further
understanding.

Technology furthers
understanding. Slides are brief
and interesting. Pictures, video
and primary sources well
integrated into presentation and
greatly enhance understanding.

The presentation
provides information in a
sequence which the
audience can somewhat
follow. Included materials
are minimally appropriate
and the explanation of
the design and the
benefits are not
presented to sufficient
depth.

The presentation
provides information in a
logical sequence which
the audience can follow.
Appropriate choices of
what to include but the
explanation of the design
and the benefits are not
presented to sufficient
depth.

The presentation presents

information in a logical,
interesting sequence which the
audience can follow. Excellent
choice of what to
include%u2014focuses on the
design process and the benefits
that this design possesses.

Additional
Materials &
Presentation
Aids (x1)

Additional resources are

poorly connected with
the content of the
presentation and they
do not enhance
understanding.

Additional resources are

loosely connected with
the content and design
process. The resources
somewhat enhance the
learning opportunity.

Additional resources are

connected with the
content and design
process. The resources
could be more userfriendly so as to
maximize the learning
opportunity.

Additional resources are closely

connected with the information
presented in the presentation.
The resources strongly enhance
the understanding of the design
process and the benefits to the
final product.

Voice, Eye
Contact, and
Body
Language (x1)

Difficult to hear,
mistakes in
pronunciation, close to
monotone. Information
mostly read and lacking
body language.

Difficult to hear and follow

presentation. Minimal eye
contact with frequent note
checks. Hand gestures
aid understanding.

Clear voice and good

voice tone. Strong eye
contact with frequent
note checks. Hand
gestures aid
understanding.

Clear voice with helpful and

varied voice inflection. Excellent
eye contact, little use of notes.
Body language enhances
presentation.

Engineering
Design (x1)

Minimal understanding
demonstrated of the
characteristics of the
design process

Minimal understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

Some understanding
demonstrated of the
characteristics of the
design process and the
considerations needed
to be successful

Strong understanding
demonstrated of the
characteristics of the design
process and the considerations
needed to be successful

Use of
technology
(x1)

Too basic or wordy and

the technology distracts
the audience from the
presentation. Images do
not enhance or provide
dept to the presentation.

Audience has difficulty

following presentation
because the
Information,
presentation lacks
Applications, & clarity. Presentation
Organization does not make
Related to
distinctions between
Content (x1)
what is most important
and the reasons and
benefits for the
particular design.

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TV Commercial - Creative Designer

Weights

Graphics
(x1)

1
Graphics selected do not
enhance product.
Connections to intended
purpose are not apparent.

Graphics selected attempt to

enhance product, but are not
clearly connected to purpose.
Some elements of graphics
included support intended
message to audience.
Graphics enhance product.

Original graphics created

Graphics selected to
or selected to convey
convey intended message
intended message to
to audience. Graphics
audience. Graphics
enhance product.
enhance product.

Accurate and interesting

information.

Accurate and interesting

information. Clearly
conveys intended
message.

Accurate and interesting

information. Clearly
conveys intended
message in a creative
way.

Content (x1)

Inaccurate information.
Message unclear.

Originality
(x1)

Original design but

Unoriginal design that reflects
Design reflects a copy of
reflects or mimics a
or mimics a familiar
existing advertisement.
familiar advertisement.
advertisement. Elements
Lacking required elements.
Elements included are
included lack creativity.
creative.

Original design that does

not reflect or mimic a
familiar advertisement.
Elements included are
creative and reflect
original designs.

Layout (x1)

Lack of balance in color and

space. Information and
graphics are not organized.
Information is not conveyed
to audience.

Attempt at balanced use of

color and space. Information
and graphics are not very well
organized. Information is
conveyed to audience.

Balanced use of color and

space. Information and
graphics are organized.
Information is conveyed to
audience.

Balanced use of color

and space. Information
and graphics are very
well-organized and
convey intended
message to audience.

Minimal control of sentence

formation. Many sentences
are awkward and
fragmented. Many errors
Conventions
may be present in grammar,
(x1)
usage, spelling, and
punctuation, and many of
those errors may interfere
with meaning.

Limited and/or inconsistent

control of sentence formation.
Some sentences may be
awkward or fragmented.
Many errors may be present
in grammar, usage, spelling,
and punctuation, and some of
those errors may interfere
with meaning.

Adequate control of
sentence formation. Some
errors may be present in
grammar, usage, spelling
and punctuation, but few,
if any, of the errors that
are present may interfere
with meaning.

Thorough control of
sentence formation. Few
errors, if any, are present
in grammar, usage,
spelling, and punctuation,
but the errors that are
present do not interfere
with meaning.

Minimal understanding
Engineering demonstrated of the
Design (x1) characteristics of the design
process

Minimal understanding
demonstrated of the
characteristics of the design
process and the
considerations needed to be
successful

Some understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

Strong understanding
demonstrated of the
characteristics of the
design process and the
considerations needed to
be successful

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