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  • Lecture 01

    Diunggah oleh

    Muhammad Khalid
    4 tayangan14 halaman
    This document outlines the key objectives and content of Lecture 1 on research methods. Students should learn to sharpen analytical skills, understand research concerns, convert concerns into problems, prepare a research roadmap using appropriate methodologies, and conduct the full research process. The lecture also defines research as a systematic effort to gather information needed to answer questions and solve problems. It notes research offers the value of puzzle solving, generating theories, identifying problems and solutions, and developing new methodologies. Textbook recommendations include titles by Neuman, Zikmund, and Sekaran.

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    This document outlines the key objectives and content of Lecture 1 on research methods. Students should learn to sharpen analytical skills, understand research concerns, convert concerns into problems, prepare a research roadmap using appropriate methodologies, and conduct the full research process. The lecture also defines research as a systematic effort to gather information needed to answer questions and solve problems. It notes research offers the value of puzzle solving, generating theories, identifying problems and solutions, and developing new methodologies. Textbook recommendations include titles by Neuman, Zikmund, and Sekaran.

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    4 tayangan14 halaman

    Lecture 01

    Diunggah oleh

    Muhammad Khalid
    This document outlines the key objectives and content of Lecture 1 on research methods. Students should learn to sharpen analytical skills, understand research concerns, convert concerns into problems, prepare a research roadmap using appropriate methodologies, and conduct the full research process. The lecture also defines research as a systematic effort to gather information needed to answer questions and solve problems. It notes research offers the value of puzzle solving, generating theories, identifying problems and solutions, and developing new methodologies. Textbook recommendations include titles by Neuman, Zikmund, and Sekaran.

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    © All Rights Reserved
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 14

    RESEARCH METHODS

    LECTURE #1

    Students should be able to:


    Sharpen the analytical skills.
    Develop their understanding of the research concerns.
    Develop the ability to convert the research concerns into a

    research problem.
    Prepare a roadmap or blueprint of the research using
    appropriate methodologies.
    Conduct the research by following the complete research
    process.

    Textbook:

    Neuman, W. L. (2000).

    Social Research Methods: Qualitative and Quantitative


    Approaches. Boston: Allyen and Bacon.

    Zikmund, W. G. (2003). Business Research Methods.

    Mason, Ohio: South Western.


    Sekaran, U. (2004). Research Methods for Business
    New York: John Wiley & Sons.

    What is research?
    Gathering information needed to answer a question, and

    thereby help in solving a problem.


    Systematic and organized effort to investigate.

    What is the value of research?

    Research offers the pleasure of solving a


    puzzle.

    Generating Theories Models

    Identifying problems and solutions

    Research helps to develop new


    methodologies

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