Business,CreativeandTechnologies

AssignmentFeedback

FUTUREAUDIENCES(INDEPENDENTeLEARNING)
DateofIssue:

Friday6th
November

SubmissionDeadline:

Friday8th
January

AssignmentDuration(approximately)

9weeks

AssessorsName:

Level3ExtendedDiplomainCreativeMediaProduction
(Film+Television)
Unit6:CriticalApproachestoCreativeMediaProducts
LearningOutcome1
ScottHayden

StudentName:

Qualification
Unit

ProjectOverview/Scenario
TheDailyBasingstoke
havetaskedyouwith
creatingafourpartReportexplainingtoitsreaders
aboutthechangingwaysinwhichaudiences
consumenewmediain2015/16.

Thisprojectwillbeselfdirectedandentirelyonline.

FutureAudiences
TheDailyBasingstokerequestthatyourReportbesubmittedinfourpartsfortheirconsiderationtopublishonline:

TASK1.QUANTITATIVERESEARCH
Vlog,Podcast,orWritten
HowdoProducersusethequantitativeresearchfromtheseorganisationstohelpdefineanaudiencefortheirproduct?
BARB,Rajar,ABC,Focus/AudienceTesting,andSocialMediaAnalytics

TASK2.QUALITATIVERESEARCH
Vlog,Podcast,orWritten
Decidewhatyouwillbelookinginto:TV
or
Gamesandcarryout
atleasttwo
methodstofindoutwhattheaudience
thinkthefutureofTV
or
Gamesis:
Focusgroups,Questionnaires,Facetofaceinterviews

TASK3.AUDIENCEPROFILING
Vlog,PodcastorWritten
DefinethefutureaudienceforaspecificnewTVshow(egSeason6ofHBOsGameofThrones)
or
Game(egThe
TomorrowChildrenonPS4)intermsofthefollowingcategories:
Socioeconomicstatus,Psychographics,Geodemographics,Age,Gender,Sexualorientation,Regionalidentity,
Mainstream,Alternative,Niche

TASK4.PRESENTATION/SUMMARY
Vlog,PodcastorWritten
AnalyseyourfindingsandpresenthowyouthinkmediaproducersdefineaudiencesfortheirproductsandhowTV/
Gamesbeaccessedin2016?

YourTask1,Task2,Task3,andTask4willbeuploadedtoyourU6LO1GoogleDrivefolder.

CoversLearning
Outcome:

U6LO1

BusinessCreativeandTechnology

Submission
Deadline:

Evidencetobesubmitted:

YourTask1.QuantitativeResearch,Task2.QualitativeResearch,Task3.AudienceProfiling,andTask4.Presentation/
Summary
needtobesubmittedtoyourU6LO1GoogleDrivefolder.

(PleaseensuretheworkisinaDigitalFormategtheactualDocumentorVideofilethatyouprovidehere)

SourcesofInformation
Social Media
Twitter
https://twitter.com/bcotmedia
FacebookGroup
Media
https://www.facebook.com/groups/649921418423094/
Games
https://www.facebook.com/groups/259654687561824/
Blog
IhavemadethisresourcetoguidethelearnersthroughtheAssignment

http://unit6lo1.tumblr.com/
Textbooks
BaylisP,FreedmanA,ProcterNetal
BTECLevel3NationalCreativeMediaProduction,
StudentBook
(Pearson,2010)ISBN9781846906725
BaylisP,FreedmanA,ProcterNetal
BTECLevel3NationalCreativeMediaProduction,
TeachingResourcePack
(Pearson,2010)ISBN9781846907371
Local Employers
TheDailyBasingstokearesupportingthelearnersthroughouttheproject
https://www.facebook.com/TheDailyBasingstoke?fref=ts

Tosuccessfullyachievetheprojectyoumust:
Theassignmentmustbesubmittedby23.59p.m.onthedatespecifiedorontheagreeduponextensiondeadline.Extensionswillonlybepermitted
ifyouhavealegitimatereasonandhavespokentobothyourtutorandtheLeadInternalVerifierwhohavebothagreedtotheextension.

Beingillwillnotbeconsideredalegitimateexcusefornotsubmittingtheworkontheduedate,unlesspreviouslydiscussedwiththeunitlecturer
and/oryourtutorwellbeforetheduedate.
Workpresentedinanassessmentmustbethestudentsown.Plagiarismiswhereastudentcopiesworkfromanothersource,publishedor
unpublished(includingtheworkofafellowstudentorofatutor)andfailstoacknowledgetheinfluenceofanothersworkortoattributequotestothe
author.Plagiarismisanacademicoffence.

BusinessCreativeandTechnology
Completeandsignthedeclarationformatthebackofthisassignmentbriefyourworkwillnotbemarkedifyoudo
notdothis
.
Thesignaturecanbedonedigitally;thiswillbetakenasyouofficiallysigningthedeclarations.Althoughwewillneedyourhandwritten
signatureifyourworkisInternallyVerifiedorExternallyVerified.

DateofSubmission:

Friday8th
January

Extensionsubmissiondate:

Reasonforextension:

LeadInternalVerifier
Resubmissionauthorisation:

Resubmissiondate:

GeneralFeedbackComments

Ifyouhaveanyquestionsinregardtothefeedback/gradeprovidedhereseemeoremailmeandIwillclarifyanyissues.

GradeAchieved:

ResubmissionGradeAchieved:

Criteria

CriteriaFeedback

Unit6.LearningOutcomeNo.1
Understandhowmediaproducersdefineaudiencesfortheirproducts
Describehowmediaproducers

P defineaudienceswithsome
1 appropriateuseofsubject

terminology[IE]
Explainhowmediaproducersdefine

audienceswithreferencetodetailed
M
illustrativeexamplesandwith
1
generallycorrectuseofsubject

terminology
3

BusinessCreativeandTechnology

Comprehensivelyexplainhowmedia
producersdefineaudienceswith
D elucidatedexamplesand
1 consistentlyusingsubject
terminologycorrectly

AssessorSignature:

ScottHayden

Date:

Learnersignature:

Date:

BusinessCreativeandTechnology

LearnerAssessmentSubmissionandDeclaration
Learner
name:

Assessor
name:

Issuedate: Friday6
November
th

Submissio
ndate:

Scott Hayden

Friday8th

January

Submitted
on:

Programme: Level3ExtendedDiplomainCreativeMediaProduction(Film+Television)
Unit:

6:CriticalApproachestoCreativeMediaProducts

Individualworkidentificationforgroupassignments
StudentName LearningOutcome

Evidencesubmitted

Pagenumbersor
description

LO1

AdditionalcommentstotheAssessor:

Learnerdeclaration
Icertifythattheevidencesubmittedforthisassignmentismyown.Ihaveclearlyreferencedanysourcesusedinthework.Iunderstandthatfalse
declarationisaformofmalpractice.

Learner
signature:

Date:

BusinessCreativeandTechnology