NissanandUTDGoGreenProject

NissanandUTDGoGreen
Project

NissanandUTDGoGreenProject,Team2
LuisAyala,DarvanNakib,UchennaNwaekwe,Candra
Williams,IkuhoGraceAsaka
Phoneno.5035555555


NissanandUTDGoGreenProject
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7/17/2015

Mr.CarlosGoshn
ChairmanandCEO
NMACCustomerCenter
8900FreeportParkway
Irving,TX75063

RE:NissanandUTDGoGreen

Mr.Goshn,
UniversityofTexasDallas(UTD)studentsareexcitedtopresentthisproposalforyourcompany
toreview.WewanttopartnerwithyoutomakeUTDgreenerandmoreenvironmentally
friendly.UTDhasmadegreatstridesinbecomingagreenercampus,infact,in2011wewere
th
awardedtheLEEDSplatinumstatusforthestudentservicesbuilding,the5
LEEDSrecognition
thathasbeenawardedtoouruniversity.But,wecanstilldomoretomakeUTDgreener.With
yourpartnership,supportandinnovationinsustainability,wecanachieveourgoaltobecome
oneofthetop50greenuniversitiesintheUnitedStates.

Asgaspricesincrease,wehaveseenanincreaseintheuseofelectriccarsontheUTDcampus.
Ourproposalisrequesting$65,000tofundtheinstallationofchargingstations,subsidize
parkingforayearforstudentswholeaseorpurchaseNissanEVcarsandtomarketandpromote
usingNissanEVcarsonUTDcampus.
WeareexcitedaboutyourpartnershipwithUTDemployeestopromoteagreenercampusand
lookforwardtothisnewpartnershipwiththestudentstoo.Pleasecallmeat5035555555if
youhaveanyquestionsorneedmoreinformationregardingthisproposal.
Thankyouforyourtime,
UchennaNwaekwe
GOGreenDallasProjectCoordinator
UniversityofDallasatTexas
800W.CampbellRd.Richardson,Texas75080


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Introduction
NissanandUTDGoGreenProjectisextremelyinspiredbyNissansgloballeadershipin
sustainabilityandwewouldlovetopartnerwithyourcompanyinextendingourevcharging
stationsonourcampus.Nissanistheidealpartnerforthisprojectbecauseoftheirinnovative
approachtoenvironmentalissuesinthecommunityandevenatUTDasseenintherecent
partnershipwithUTDtopromotecleanerdrivingforUTDemployees.Wewouldliketomake
thatleadershipmorevisibleattheUTDcampusbycreatingtheNissanandUTDGoGreen
Projectthatextendsthatpartnershiptostudents.
Background
TheUniversityofTexasatDallas(UTD)wasfoundedin1969andapublic,fouryearuniversity
witheightdegreegrantingschoolsandmorethan133academicprograms.Inaddition,UTDhas
beenrecognizedasoneoftheGreencampuseffortsbyThePrincetonReviews2015Guideto
353GreenColleges,butUTDhasneverbeenrankedasoneofthetop50GreenColleges.
Therefore,weneedtodevelopagoinggreenElectricvehicles(EV)initiativeProjectand
encourageUTDstudentstotakeprideinbecomingagreenercampusbyincreasingtheuseofEV
cars.
ChargingStations
UTDhasbeenrapidlygrowingasauniversity.23,910studentsenrolledin2014comparedto
10,945in2010.Theenrollmenthasincreased111percentwithinfourteenyears.Thereareonly
eightchargingstationslocationsspreadaroundthecampusavailabletoUTDstudents,faculty,
andvisitors.Thesechargingstationsareconstantlyoccupied,makingitdifficultforstudentsto
chargetheirEVwhileoncampus.Therefore,wewanttopartnerwithNissantoprovidemore
chargingstationsattheUTDcampus.
SubsidizedParking
AtUTD,EVsarewelcomedoncampus,butstudentsatUTDdonotknowaboutEVsgreat
benefits.Weassumeitisforthefollowingreasons:
1. UTDhasnotadvertisedsufficientlyaboutthechargingstationsoncampus.
2. WhenEVdriverswanttochargeatanyoftheeightchargingstations,UTDrequiresthem
topurchaseaGoldorVisitorpermit,orpayatthemeter.Atsomechargingstations,
studentswhohaveGoldparkingpermitarestillrequiredtopayatthemetertocharge
theircars.
3. NissanofferedaspecialdiscountforleasinganewNissanLeafcartoUTDemployees
butnottothestudents.
4. Nissanproposedbuildinga10minutechargingstationiftenormoreofNissanLeafcars
areleasedbyUTDemployees.However,thisgreatopportunitywasnotsuccessful
becausetheofferwasntwidelyadvertisedtoemployees.


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WebelieveitwillbemutuallybeneficialtoNissanandUTDifthatofferwasextendedtoUTD
studentsaswell.WeplantoincreaseadvertisementstoUTDstudents,employees,andvisitors
aboutthebenefitsofowninganelectricvehiclebotheconomicallyandenvironmentally.
Analysis
Theuseofelectricvehicles(EVs)isgrowingacrosstheglobeandplayingavitalroleinour
sustainablefuture.Accordingtoairnorthtexas.org,TheDFWregionhasseena56percent
increaseinthenumberofEVsoverthepastsixmonthsincludingtheNissanLeaf,Chevrolet
Volt,andMitsubishiiMiEV.Withsuchacompetitivemarket,itisvitalforNissantocapture
theconsumersofthismarketbeforeothercompaniesdo.Ourproposalisanopportunityfor
NissantohaveaninfluenceintheelectriccarbuyingprocessforUTDstudentstohelpthebrand
growinthefuture.
Inordertofulfilltheneedsofthisparticularmarket,weneedapartnershipwithNissantoinstall
morechargingstations.ThemorewepromotetheNissanbrandandmakeclearofthebenefitsof
owninganelectricvehicle,thefastertheelectriccarmarketwillgrow,especiallyamong
students.Hence,weneedtofirstmakesurethereisasufficientamountofstationsinserviceat
placeswhereconsumersgoonadailybasissuchastheUTDCampus.
Basedonouranalysis,webelievethatthisprojectwillbeagreatopportunityforNissanand
UTD.EVmarketisrapidlygrowinginNorthTexasataveryfastpaceandNissancangainan
advantageoveritscompetitorsincapturingthemarketinpartneringwithUTD.
Benefits
Wealreadyhavethetechnologyweneedtocureouraddictiontooil,stabilizetheclimateand
maintainourstandardofliving,allatthesametime
.Anincreaseintransportationefficiencyis
thebestwaythatsocietyhastoreduceemissionsofcarbon,andfightglobalwarming.Switching
fromconvenientvehicletoelectricvehicleisonewaytoreduceemissionsgreatly.
BenefitstoNissan
BesidesbeingrecognizedforsupportingTheUniversityofTexasatDallasinbecominga
greenerinstitution,Nissanwillbeabletousethechargingstationsforadvertisement.Nissancan
putitslogoandotherformsofadvertisementinthechargingstations.Thisadvertisementwill
informthestudentsandemployeesofthemanybenefitsofowningelectricvehiclesthatNissan
providesandencouragethemtobuyorleaseanevfromNissan.
Benefitstothestudent
ThestudentsatUTDwillnotonlyhavethebenefitofchargingtheirelectricvehiclesforfreeat
thechargingstationsbutalsoreceiveanincentivefortheirparkingsticker.Thismeansthatthey
willbeabletoaffordparkingpermitsthatareclosertocampusandthereforenotwaitfora


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chargingspotandbelatetoclass.Beingabletoeasilyparkandchargeoncampuswilladdupto
atantalizingbenefitforstudentstoswitchtoelectricvehicles.
ActionPlan
LaunchingNissanandUTDGoGreenInitiativewillconsistofthreestagesinstallation,
registrationandpromotion.Includedforeachstageisasetoftasks,abudgetandananticipated
startandcompletiondate.
EVInstallation
Anticipatedinstallationdatewillbegin
August1,2015andshouldbecompleted
byAugust7,2015.Thetaskassociated
withsuccessfulinstallationinclude
purchasinghardwarefor8charging
stations,hiringanelectricianand
obtainingpermits.Theestimatedbudget
fortheinstallationstageis$50,000.The
chartprovidedbygreenbiz.com
illustratesabreakdownofchargesforall
installationcomponents.
Registration
Thesecondstageinvolvesthe
completionofaninformationaland
registrationsiteforapplicantstoregister
carsandsignupfortheparkingdiscount.
Websitecompletionandfundingshould
bereceivednolaterthanAugust7,2015.
Thetaskassociatedwithsuccessful
completionofregistrationrequires
collaborationwithUTDtechnology
departmenttocreateprogramwebsiteandtransmissionofgrantfundingfordiscountedparking
stickersforregisteredstudents.TheestimatedbudgetfortheRegistrationstageis$10,000.
Promotion
Thethirdstagerequirescampusandsocialmediapromotiontoensurestudentawarenessofthe
launchofthenewprogram.Thetaskassociatedwithprogrampromotionincludeappointing
studentadvocatestopromoteprogramviasocialmedia,settingupinformationaltablesat
freshmanandtransferorientationmannedbyNissanrepresentatives,andorderingflyers/posters
forcampushandouts.PromotionforprogramwillbeginAugust1,2015andcontinuethroughout
theschoolyear.ThebudgetforthePromotionstageis$5,000.


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Conclusion
WeatNissanandUTDgogreenProjectareexcitedtopartnerwithNissantopromoteagreener
UTD.Withyourfundingofthe$65,000toaccomplishthisinitiative,wewillbeabletoachieve
ourgoalsinbecomingamoreenvironmentallyfriendlyuniversity.Wewillliketosetupa
followupmeetingbyJuly27th,2015todiscussourplanofaction.Pleasecallmeat
5035555555ifyouhaveanyquestionsorneedmoreinformationregardingthisproposal.


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WorksCited
Agenbroad,J.,Holand,Ben.RMI:WhatsTheTrueCostofEVChargingStations?.GreenBiz.
8May2014.Web.29July2015.
Schroeder,A.(2012).
Theeconomicsoffastcharginginfrastructureforelectricvehicles
(Vol.
43).
GoingGreenCouldMeanaFrontRowSpace.(2013,Aug).
TheUniversityofTexasatDallas
StaffCouncilSun
,p.2.
NewTransportationOptionsMakeitEasiertoGetAround.(2012,Sep10).
UTDNEWS
,p.1.
PiaAlipertiFranek,R.,Soto,D.,OToole,K.,&Koch,S.(Eds.).(2015).
2015Guideto353
GreenColleges.
RetrievedJuly11,2015,fromThePrincetonReview:
http://www.princetonreview.com/collegerankings/greenguide
TheUniversityofTexasatDallasGuide.(20152016).
QuickFacts
,2.
Texas,AirNorth."OptionsForOzoneSeason."
GoGreenBreatheGreen
.N.p.,n.d.Web.18
July2015.(AirNorthTexas)http://www.airnorthtexas.org/0312.asp.