Shot 1: Title card, dark background, CBS FILMS and crosscreek pictures.

The first shot in this trailer is important, it introduces the viewer to the producers
of the film which in turn begins to establish perhaps the style and more
importantly here the budget and production value of the film. The Woman in
Black is a British independent film produced by CBS Films and crosscreek
pictures, both producers that arent perhaps as well known worldwide as main
contenders in the film production industry, we can therefore assume that this
film perhaps has a smaller production value than an A-List blockbuster.

Shot 2: Long shot, normal angle (maybe pov), night, room with window.

Already in one of the earliest shots in the trailer a lot is established both about
the genre and the narrative of the movie itself. In this shot there is a spooky,
dimly lit room which already shouts to the viewer that this is a horror film
perhaps taking place predominantly in a haunted house setting. This, along with
the mise-en-scene of the shot are very prototypical of the horror genre, such as
the toys, the gothic design scheme and the dull colours that it features.
Shot 3: Close up, night, dolls head.

As stated previously, dolls and childrens toys are very common conventions of a
horror film, therefore, this shot in particular tells the viewer if they hadnt figured
it previously that the trailer they are watching for is horror. Additionally, the doll
is worn and weathered, this is also common in horror films to connote
abandonment and death.

Shot 4: Extreme long shot, day, cloudy skies, horse and carriage over
marsh.

This shot conceals a lot from the reader, but is interesting nonetheless, the
colours in the frame are very dull, mixtures of greys and blacks to establish the
narrative as being quite dark. Also, the framing puts the characters in a position
whereby theyre compared to be tiny against the wide open background.
Shot 5: Long shot, day, cloudy skies, front view of house.

This shot establishes the setting of the majority of the film and suggests that the
narrative may include a haunted house and what goes on within it. The weather
in the trailer is pathetic fallacy, there is a dark storyline therefore the weather is
dark and gloomy to reflect this.

Shot 6: Extreme close up, image of family, eyes carved out.

This shot is quite simple but it suggests to the viewer a lot about the plot and
also foreshadows that there is violence, death and maybe even eye carving in
the film. This also suggests a date boundary for the viewer since the picture is
without colour so it is probably set in the early 1900s.
Shot 7: Long shot, zoomed into image.

This shot establishes more of the narrative suggesting to the audience that it is a
story about a ghost or a stalker of some kind because this is a zoomed in image
of the foreground of the before image.

Shot 8: Close up shot, day, cloudy skies, profile view of man.

This shot is very important in the trailer because it is the first time we get to see
the main protagonist clearly who is of course played by Daniel Radcliffe. With
Daniel Radcliffes previous successes in the Harry Potter series, he is a unique
selling point for this otherwise dully casted film.
Shot 9: Establishing shot, day, cloudy weather, village.

This shot shows the setting of the film and also suggests the narrative of the
film. The setting looks like a small village and while this suggests that there isnt
a large level of danger compared to if there was violence in a big city, there is
risk of a lot of characters from the story being attacked or killed like people often
do in horror films.

Shot 10: High angle shot, night, foggy, child emerging from swamp.

This is an effective shot because it raises tension in the film and suggests that it
wont only consist of jump scares but also well thought out plot devices to scare
the audience which is effective for this kind of horror film, a ghost story as
opposed to a slasher or gore film.
Shot 11: Low angle shot, night, dark room, deep to shallow depth of
field.

This shot shows that whilst the ghost story is quite psychological and creepy
without the use of jump scares, there isnt a shortage of them which is
prototypical of horror films and often what the audience goes to see.

Shot 12: Long shot, interior, room on fire.

Additionally to the previous two shots, this shot introduces a new type of fear,
paranoia because if someone has a fear of fire or being trapped in a fiery
building then this will surely tap into that persons fear and fulfil the purpose that
horror films are supposed to.
Shot 13: Low angle shot, window of house, man in window, ghostly face
in window.

This final shot is included to leave fear in the hearts of the viewers one final
time, it includes a very conventional scream that is typical of the horror genre
while also including many aspects that we have seen previously in the trailer. It
acts as a close before the closing title card to really drill into the viewers head
one more time that it is a genuinely horrifying horror film.

Shot 14: Title card: The Woman in Black.

Similarly to the opening credits, the colours in the title card are dull and dark.
What is effective here is that it kind of looks like a cross, religion is often a big
symbol in horror films because horror often has links to godly acts, cultism and
more.