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sorszons Trin Onin Report 2) Tamtin Onginalty Report ENTERPRISE RESOURCE PLANAING Saino IGROUPASSGMIENII Dy Oavdtyen | intaiyinioe | one ae From End ot Agno Part 1 Moodle R ‘otie7an (entEkenice SYSTEMS 27% WEEKEND (Moodle 10823448)) Processed on 02-Oct-2015 17:08 GMT 10. Word Coun 4024 ‘57922695 119% maton (Inernet kom 27-May-2013) 2% mate (Internet from 26-F0b-2015) . WoC Rntecraton 2% mate (Interne fom 18-May-2015) i:woeransversalconistesidefaubeammediatne gartner crm vendor guide 271753,pd¢ ¥% mate (Internet fom 10-Sep-2014) noel. e-poi com brleatsgorvnotiasipagsl2) ‘4% match (student papers from 28-Aug-2013) ‘Submited o Genial Queensland Universiy on 2012-08-28 1% match (student papers fom 28-Aug-2014) ‘Sulumied io Cantal Queerslard Univers on 2014-08-28 1% mate (student papers from 07-Jun-2015) ‘Submited to Unversity of Neweasl on 2015-0607 ‘4% mate (Internet fom 22-Aug-2008) ns, poster 2 kepearchiF WAX 20m odeI%.20%0r2Devaluatngt20%NeS.20etect ven 0 ‘mates (sudont papers tom 10-Mar-2003) ‘Submited to CSU, Fullerton on 2003.02-10, 1" 1% maten (student papers rom 28-Oct-2000) 2 << 15; maton (tudnt paper rom 08-49-2011) [3] << 13 mateh (Interne! rom 0%-J4h2010), « < 1% match (studant papers from 01-Apr-2015) ‘Submited to Kingston University on 2018.04.01 6 + 1% mateh (student papes trom 13-Dee-2012) ‘Submited to Univers of Derby on 2012-12-19 6 18 mateh(Intame: rom 18-Jun-2014) CRIN nip/ap uritin comnenreportprntview. 25p?ee= Gab Team =o =S7E2989058ecO8n-Om=0Bsvr=108r=2 2522580774 324SASlangen ue 1 0132015 Turnitin Originality Report itnupuce tu selaes/A00545740 TUASHEX. GT] <1 mateh (Intent fom 14-Ape-2011) ‘ntosan noob swmich ed/Sala.200rder%.20Process pot qe] < "maton itera: rom 12-Sep-2013) lodlpasoroect xr charons3e3, [aa] <1msteh oubtemions) Kale, Vivek, CRM Evalsaton, Implemaming SAPB CRM. 2014 [ap] < "men eden papers tom 06-Mar-2008) ‘Submited o The Unvecsy of Manchester on 2009.09.08, Bi] , Thomassin ana Badawy, 2017, pt). The Fewering of prices and improvement of QoS has created opportunity for compan in Chana to source boot in dass software and systoms fo coate wold class companies via notscurcing,“Nelsourcng ithe practice of ring or paying as you Use acess fo contally managed business appleaions, made avalale to mute user rom a shared faciy over the Itereto othr networks via browser-onabled vices” 21(Kern, Laci ailcock, 2002p.) The netsourcing space provides business applications. ke CRO has a numberof servi model option he Software as a Serves and Software onDemand For the purposes of analyzing sourcas via neisourcng or Malcom Superstore to choose tom, this Susy Wt ‘anal tree providers. Tha trae vandors are Oracle providers of Oracle CRM anDemane, Salosorcas.com providers of Salesforce CRM, and SugarCRM supplors of SugarCRM. Oracle CRM ‘onDemane, Salesforce.com and SugarCRM wil be analyzed as high-ond,-midvango” and inexpensive alomatvos of CRM packages respectvely. Zoho. com in comparing the cos of tho three CRM vendors fo the same 20 users wih Rs CRM package indicates tht Oracle CRW onDemand isthe most expensive lellowed by Salesorce.com, wth SugarCRM being the last expensive. Number of Users 20 Vendor ‘Annual Cos Zoho CRM Professional Edion $4,800 SugarCRM Protesionl Eton 88,400 Salestorcs Prafassional Eston $16,600 Oracle CRM OnDemand $16,800 Table 1. Cost of 20 user loons forfour CORW software compared Source: ww 2ahe,com (September 2015) 2. Markst Shares Oraclo CRM ‘onDemane is poreovod tobe relatively expencive compares to salosfrce.com and SurgarCM, Gartner research shows that Oracle CRM marketshare iss than that of salesforcas, In addition the roverue {romth of Oracle CRM onDomandis loss then 5% From 2012 to 2013 a compared to that of Salesforce.com, Although SugarCRM i es expensive, ts marketshare and revenue growth I insgnificant compared to he te venders. Tables 2 below shows the CRM marie share of Salestorcecom, Oracle and the others. Company Salesforce.com 2013 Revanue 3,290.3 2013 Market 2012 Revenue Share 16. 2525.6 2012-2019 Growth (6) 590.3 SAP 2621.5 128 2,327.1 12:7 Oracle 2.0965 10.22,0152 4.0 Microsoft 192.4 68 1,134.0 228 IBM 792-1 2.9 649.1 22.0 Others 10,283.5 502 9,251.209 2476.9 190.0 78.0022 19.7 a9 0132015 Turnitin Originality Report {Table 2 CRM Software spending by vendor, Total Software Revenue || Worldwide, (Millons of Dollars) Source: Gartner (May 2014) 22.Customer Sattacton Customer Sasaction measurement or assessment ona product or service on ‘2 marks important as itprovdes a good sense of "ite purpose” and ft to use” ofthe product or ‘serve, Customer salistacon forthe throw seletod vendors was ie to mnsire or acorn pit to ‘hs eudy, Mois and rigorous (2001) argue that ‘emeasuring customer satisfaction offers an immediate, meaningful, and objective feedback about customer preferences and expectations. Ws agree vw th argument and preserbes that this exercise be taken oror to making fal decision onthe selection of a software package. 5. Evaluation of Mtemate ORM Software To rwalze a successful glomentaton of CRM aottare, Sbusiness and T executives should imploment CRM processes and technologias and aso create employeo behavior that supports coordinated and ‘mora effective customer interactions throughout all customer channels. Tho sffaciveness of a CRM. (Kim ot 2003), 5.1. Evahiation Caria Thar are saver cilia one cout choose lo evaluate 8 CRM ‘ppleation, Fuledien, Sprongor and Brno (2010) argued that har are trae mao erera for ‘evaluating and selecting CRM applications. The Ist below shows te major ana the minr citer: A. Cost ctr, Preparation and installation | costs 3, Maintenance costs 4, Resources (consulting, Internal) 5. Training and support 6, Upgrade costs £8, CRM Functionally Cera 1, Business Intligant (Reporting) 2, Contact & Account Management 3 | tacampaign Management 4, Call Center 5, Relationship Management 6, Field Service 7, Sales Management , Marketing Management 8. LeadiOpporunity Management *0. Customer Service 11. Tele-marketing/Tele-saes (Ileal. Teeoneal (Quality) Crterla:*.Portaoly 2. Usabity (user rendiness) 3. Data Integration 4. CCustomizabily 5. Resources 6. 42T ining & Support 7. Reliability & Robustness 8, Performance & Practicabilty 9. Security 10. Timeliness. ‘The proty or weighting of the sub ceria wil vary fom organization to organization. nthe case of Meleom Superstore, the tn itera selected below ae used forthe valuation of the CRM azpleatn for ‘ne purposes of this study. 2.2, Analy of Cera for CRM Evaluation 9.2.1. System Costs Since the software wllbe rented (ve othe nalure of ntsovreng) there wil be ne hardware cost for he seting Up ‘ofthe software but Netcom willbe paying Icense fees foreach user account, The eens inal and ‘enewal ows can be expansive and Veky ftom CRM vendors. 3.22. Busines ntaligent(BlyReportng The CRM application enauls beable to produce good report for management to pln and make svatege

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