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3/23/2010 @ Marketing management 2010
HISTORY OF WIPRO
Wipro Limited is a $5 billion Indian conglomerate. According to the 2008-09 revenue,
Wipro is the second largest IT Company of India. Wipro Ltd has interests varying from
information technology, consumer care, lighting, engineering and healthcare business.
Type- Public
Founded- 1945
Founders- M.H.Premji
Headquarters- Bangalore, Karnataka India
Key people- Azim Premji, Chairmain, Girish Paranjpye joint CEO, Suresh Vaswani joint CEO
1.Wipro(Western India Palm Refined Oils) started as a vegetable oil trading company in
1947 in Maharashtra founded by Azim Premji‟s father.
2. Azim Premji succeeded his father and repositioned Wipro into a consumer goods
company that produced hydrogenated cooking oils/fat company, laundry soap, wax and tin
containers and later set up Wipro Fluid Power to manufacture hydraulic and pneumatic
cylinders in 1975.
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3.In 1975 when IBM was asked to leave India, Wipro entered into the information
technology sector
4.In 1979, Wipro began developing its own computers and in 1981, started selling the
finished product
5. In 1980 Wipro moved into software development and started developing customized
software packages for their hardware customers
6.Since 1992 Wipro began to expand off shore in US and by 2000 Wipro Ltd ADRs were
listed on the New York Stock Exchange
8.First company outside USA to receive the IEEE Software Process Award
Revenue PBIT
Segment Rs.Crores Growth YoY Rs.Crores Growth YoY
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THREATS
COMPETATIVE STRATEGIES
1.Technological excellence.
2.Innovative solutions
3.Operational excellence
4.Global footprints
COST LEADERSHIP
FOCUS
Thought
leadership
Search engine content on
promotion leading IT
portals and
directories
5.Special offers and more than 400 case studies to get visitors to demonstrate and
register their special interests
8. Marketing team relies on the prospect database to create carefully targeted lists
based on incoming traffic, client profiles, and ongoing web activity
BCG MATRIX
Source for WIPRO technologies : Europe has been one of the fastest growing markets for
Wipro. For the fiscal year 2005-06, Revenues from Wipro’s the European operations delivered
48% growth rate and contributed more than 32% to Wipro’s IT Services revenues.
Wipro InfoTech
Wipro Technologies
In functional term the Company has a matrix structure with three verticals and
two horizontals.
VERTICALS:
1) $1.06 billion technology business
2) $1.4 billion enterprise business
3) $799 million financial service business
HORIZONTAL:
4) $1.1 billion global practices business
5) $290mmillion BPO operation
PAST STRATEGIES:
RECENT STRATEGIES:
IT services and product segment accounted for 69% of the company’s revenue during the
Fical year ended March 31,2009.WIPRO provided its clients with customized IT soultions
In the area of IT services,technology infrastructure and R & D Services.
Wipro expects to significantly grow its global IT services business and the percentage
of its total revenues and profits contributed by this business over the next few years.
It hopes to achieve this objective by identifying and developing service offerings in
emerging growth areas as separate business opportunities, such as infrastructure
support services, business intelligence services and telecommunication, internet
and application service providers.
Movement of Employees:
• Immigration & Visa Issues Government Regulation on Business Entity &
• Universal Recognition of Vendor Selection:
• Structure of Entity (Branch, JV, Fully owned
Qualifications, Experience and
Subsidiary etc.)
Training
• Restrictions on Foreign Investments & Local
• Employment laws enforcing
equity participations
local hiring
• Remittance of foreign exchange
• Social Security Tax
• Staffing & Management conditions
Other Challenges:
They have been less focused on Brand and
more on sales.But offlate the need for brand
•Macro environment related
was Realized by them and started to campaign
•Business model related “APPLYING THOUGHTS”
•Financial
Strategic Business Units which are right now in question Mark (BCG Matrix) should
increase their market share by implementing long term strategies to become in the
star mark(BCG Matrix). It should strengthn the domestic market as well by taking
the advantages of liberlisation and Globalisation.
Wipro can take the strategic advantage of growing market demand of retails which
is booming in Indian Market by having strategic alliance with different Retail
Companies.
3 SWOT ANALYSIS
SRINIVAS RAO.K
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