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Internal Environment of

Apple

Corporate Structure
committed to
bringing the best
user experience
design and develop
its own operating
systems
contributing to the
companys
successful
innovation.

Corporate Culture
policy was to keep
things confidential
tight control over
information
capabilities in
supporting
changes
match the
dynamics of its
business
environment

Organizational Activity
Analysis
30,000

25,000

20,000

2010

15,000

2009
10,000

2008

5,000

0
Europe net sales
-5,000

Japan net sales

Asia-Pacific net sales

Retail net sales

Americas net sales

Finance
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0

2010
2009

$70,000

$60,000

$50,000

$40,000
Total turnover( $ in million)
$30,000

$20,000

$10,000

$0
2010

2009

2008

Human Resources
Management
46,600 full-time equivalent
employees
additional 2,800 full-time equivalent
temporary employees
contractors.

Research and
Development

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