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The Great Late-Night Poll:

Where the Hosts Stand Now


Stephen Colbert

Jimmy Fallon

Jimmy Kimmel

Two months in, Colberts CBS Late


Show viewers skew young and male
and are the most socially liberal of the
broadcast shows. They are wealthier
and significantly more likely to be
atheist and have a masters degree.

Fallons NBC viewers are more


likely to be married, moderate
and female. They also are least
supportive of Obamas presidency
and most likely to think the
country is on the wrong track.

Kimmels ABC viewers are more


likely to be older and socially
conservative or Republican. They
are split evenly between men and
women, skew Protestant and tend
to watch other ABC shows.

Viewers with income less than $75,000: 65%

Viewers with income less than $75,000: 67%

Viewers with income less than $75,000: 67%

Political party membership:


Democrat (47%), Independent (31%)
and Republican (17%)

Political party membership:


Democrat (36%), Republican (31%)
and Independent (27%)

Political party membership:


Democrat (34%), Republican (33%)
and Independent (30%)

Top news networks:


CNN (28%), MSNBC (17%) and Fox News (14%)
,
Favorite cable ,networks:
,
Comedy Central AMC and Cartoon Network

Top news networks:


CNN (24%), Fox News (21%) and MSNBC (10%)

Top news networks: CNN (26%),


Fox News (18%) and MSNBC (12%)
Favorite cable networks:
USA and ABC Family

of Fallon
viewers a
re
married

TV Shows: Family Guy Game of Thrones


South Park, The Walking Dead and Doctor Who

TV shows:
NCIS and The Voice

Alcohol of choice: Beer (20%) and wine (14%)

Alcohol of choice: Beer and wine tied at (16%)

Attend church at least


a few times a month

DIGITAL

28% Protestant

37% Protestant

18% Catholic

29% Catholic

30% Atheist

of Colbert viewers most


likely to use SNAPCHAT

Attend church at least


a few times a month

TV shows:
Shark Tank and The Bachelorette
Alcohol of choice: Beer (16%) and wine (10%)
41% Protestant
Attend church at least
a few times a month

14% Atheist

of Fallon viewers most


likely use PINTEREST

DIGITAL

Favorite cable networks:


A&E and National Geographic

28% Catholic
16% Atheist

of Kimmel viewers most


likely to use GOOGLE+

DIGITAL

Which of the follow i n g hos ts a re o n the way u p? The To p 5 revealed


of AfricanAmericans
like Noah

59%

57%

54%

48%

46%

Under 35

Under 35

Under 35

Under 35

Under 35

63%
Trevor

NOA H

Over 35

56%

57%
Seth

MEYERS

Over 35

56%

54%
James

CORDEN

Over 35

54%

49%
Larry

WILMORE

Over 35

46%

58%
Conan

OBR IEN

Over 35

38%

On personality measures,
Fallon holds the broadest appeal,
outperforming Kimmel and Colbert
on attributes related to likability
and credibility. Pollsters asked for
responses to specific words.

COLBERT

FALLON

Of the three 11:35 p.m.


broadcast personalities, viewers
said they want to

KIMMEL

have
a beer
ith

OPINIONATED
AUTHENTIC
COOL DUDE

go on
a date
ith

PARTY ANIMAL

22% COLBERT
47% FALLON
30% KIMMEL
23% COLBERT
51% FALLON
26% KIMMEL

W HI C H 2016 PR E S I D E N T I AL CA N D I DAT E D O YOU FAVO R ?

Hillary Clinton

40 44 46

%
%
%
Colbert Fallon Kimmel

Bernie Sanders

Donald Trump

49 39 36

Ben Carson

22 29 30

%
%
%
Colbert Fallon Kimmel

%
%
%
Colbert Fallon Kimmel

Jeb Bush

16 20 18

12 13 13

%
%
%
Colbert Fallon Kimmel

%
%
%
Colbert Fallon Kimmel

On the issues:
While Colbert and
Kimmel viewers
lean toward
opposite ends of
the political
spectrum, Fallon
bridges the
divide and
captures swing
voters. All
viewers want legal
marijuana and
marriage equality.

28%

12 11

%
%
%
Colbert Fallon Kimmel

So

skew Democrat, but Kimmels viewers are the most likely to be divided
If the election for president
took place today, and
Donald Trump was the
Republican candidate and
Hillary Clinton was the
Democratic candidate, for
whom would you vote?

Carly Fiorina

HOST

IN YOUR OPINION, IS

DONALD TRUMP

72%

COLBERT

44%

48%

56%

FALLON

41%

52%

KIMMEL

MORE QUALIFIED
TO BE THE
PRESIDENT OF
THE UNITED
STATES OR A HOST

59%
ALL

PREZ

TALK SHOW?

Support or
Oppose?
The
Hosts

Stronger gun laws

73%

Colbert
Support

Fallon

66%
Support

Kimmel

65%
Support

Legalizing marijuana

26%
Oppose

34%
Oppose

35%
Oppose

76%
Support

61%
Support

52%
Support

Legalizing same-sex
marriage

24%
Oppose

39%
Oppose

48%
Oppose

78%
Support

63%
Support

59%
Support

Building a wall around


the U.S. border
to stop immigrants

22%

42%

Oppose

Support

37%
Oppose

41%
Oppose

57%
Support

66%
Support

Increasing taxes
on the top 2%

58%
Oppose

43%
Oppose

34%
Oppose

81%
Support

63%
Support

57%
Support

19%
Oppose

37%
Oppose

43%
Oppose

The former big three, Jay Leno, David Letterman and Jon Stewart, largely have passed the baton to Fallon, though Colbert
(not Daily Show host Trevor Noah) has picked up a big chunk of Stewart fans. Heres where viewers say they went
Fallon

Kimmel

Colbert

Noah

LENO viewers

Meyers

Corden

Wilmore

LETTERMAN viewers

12%

1%
1%
3%
4%
4%
5%

OBrien

52%

STEWART viewers

7%

4%

3%
2%

Stopped watching late-night

9%
3%

15%

50%

5%
23%

9%

6%

3%
17%

16%

Monologues Matter Less: VIEWERS WERE ASKED,

or

16%

29%
?
or

And
HAS INFLUENCE. VIEWERS
WERE ASKED, DO THE SHOWS
AFFECT
18-34

35-49

50-65

ALL

2010
2015

Fallon Is the Undisputed King


He dominates the eight-way horse race
across all age groups and wins the three-way
battle by a 2-to-1 margin.

If each of the following late-night TV


personalities aired their shows
at the same time, if you had to choose,
which one would you watch?

% Kimmel
% Colbert
% OBrien
% Noah
%

Fallon

% Meyers
% Wilmore
% Corden

YES!
NO.

One glaring change from 2010 is the absence of a female host in late-night (Chelsea Handler
exited E! in 2014 and will launch on Netflix in 2016). Pollsters asked respondents which woman
theyd like to see host a show; the size of the names below reflect their answers.