1,206,360

Issues
P/Y
12

Lifestyle/Entertai
nment/Auto
Auto

Motor Trend

1,111,659

12

Auto

Hot Rod Mag

650,928

12

Auto

Road & Track

603,990

12

Auto

Automobile Mag

559,386

12

Auto

Autoweek

315,530

26

Auto

Car Magazine

Circulation

Car and Driver

Hemmings Motor News

211,510

12

Auto

Popular Mechanics

1,211,812

12

Auto

Hemmings Sports & Exotic

Car

56,179

12

Auto

Esquire

744,058

12

Lifestyle/entertainm
ent

GQ

938,359

12

Lifestyle/entertainm
ent

Men's Journal

700,916

12

Lifestyle/entertainm
ent

Details

456,600

12

Lifestyle/entertainm
ent

Men's Health

1,918,387

12

Lifestyle/entertainm
ent

Forbes

931,558

26

Lifestyle/entertainm
ent

Maxim

2,031,203

12

Lifestyle/entertainm
ent

Description

Journalists

Advice/reviews/news/intervie John Pearly Huffman; Mike Duff

ws
(do celeb interviews)

Trends/reviews of cars; news K.S. Wang (does CDs)

of motor sports; used cars on Jonny Leiberman (sr features editor)
the market

Hot rodding: modifying cars

to better performance and
appearance

Thom Taylor (staff editor)

David Kennedy (EIC)
Both do Take 5 articles

Racing coverage, new

models, car culture

Robert Sorokanich (Auto news

reporter; covers entertainment and
does some interviews)

Reviews/news/buying
guide/autoshows

Mr. Jamie Kitman (NY Bureau Chief,

laywer/rock band manager, writes in
Noise, Vibration, & Harshness column
that is more features than hard
news/reviews)

car life, news, racing,

reviews

Jay Ramey (writes about interesting

car ads, more entertainment topics)
Graham Kozak (more car life/culture)

Events/facts/sales for car

collectors

Mike McNessor (Managing Editor, has

column that's a good space for TV)

specific "cars" section:

Advice for DIY; insight on
products/tech/trends in
many industries

Ezra Dyer (automotive editor)

Facts/news/events about
exotic sports cars- foreign
built

David LaChance (editor, wrote profile)

current events, career

evolution, fasion, art,
politics, media

Mr. Sam Smith (cars correspondent,

Smithology column where he
discusses automotive
industry/lifestyle)

Fashion, fitness, women,

sports, travel news, profiles
of ahtletes, politics, health

Jonathan Wilde (articles editor, has

written about cars)- goes by Jon

Gear, travel, health/fitness,

food/drink, adventure, style

Peter Stevenson (deputy editor, men's

interest, but written several articles
about cars)

Style, Health, Grooming,

Josh Condon (senior editor, writes
Culture, Video (specific cars about cars)
section)

fitness, sex, style, weight

Eric Adams (contributing editor,
loss, grooming, guy wisdom, technology/cars)
nutrition, workouts

Business, investing, tech,

Nathan Vardi (senior editor,
entreprenuerism, leadership, business/entrepreneurism) Tiffany
lifestyle
Pham (women entrepreneurs,
contributor) Katie Kerwin (auto,
contributor)
women, style, cars, tech,
entertainment

Gabriella Paiella (senior editor,

entertainment/celebs/pop culture)
Ben Keeshin (does a lot of car articles,
but no email-only email for his job at
The Drive)

How reports on
celebs
editors@caranddriver.commduff@hearst.com
Interviews celebs &
designers/builders
Email

How reports on
TV/entertainment
References interesting
cars from TV
shows/movies

No email
Celebrity Drive: talk In June did CD on Aaron
jlieberman@enthusiastnetwork to celebs about their Kaufman from Fast n'
.com
cars
Loud

thom.taylor@gmail.com dkennedy@enthusiastnetwork.com
Take 5 with: profiles Hot Rod TV on Speed;
auto celeb, news on Covered Vel. Debut slate
celebs' cars for
in 2011, Overhaulin',
auction
AmeriCarna, premieres of
shows
rsorokanich@hearst.com

Jay Leno's Garage,

celebs' cars for sale,
some Q&As with
execs and

Lots of Top Gear/Jeremy

Clarkson references,
some stuff about Ads

ilcommodor@aol.com or
845.358.7270 (contact late
morning)

Celebs' cars for

auction, profiles on
prominent ppl in
industry,

Reported on build from

Roadkill- Hot Rod YouTube
show- not much TV

jramey@autoweek.com gkozak@autoweek.com
Patrick Demsey
working on Formula 1
show, Matthew
McConaughey most
interesting Lincoln
owner, Ludacris
shows off his car at
SEMA, NHRA vet to
host Fox TV

Top Gear UK different

hosting format, last
trilogy for Fast Furious,
Patrick Dempsey brings
experience to Velocity;
Mazda deal with Velocity
to broadcast MX-5 cup,
Autoweek's shows
premieres on Velocity

mmcnessor@hemmings.com

Not much! Maybe a Best car-TV, old car TV

significant car person
who died

ezra@improper.com

Story about former

Not much, but has
racing pro who now mocked car TV- made a
does builds for celebs spoof

dlachance@hemmings.com

Back cover is Barrett

Jackson

no personal email:
editor@esquire.com 212-6494020

interviews with execs

of car companies, old
Hollywood movie
stars in their cars

Cars from Comedians in

Cars Getting Coffee
Seinfeld, covered video
montage of cars driving
off cliffs from movies,
shows cars from Suicide
Squad being filmed in DC,
cars from movies, Top
Gear stars' new show on
Amazon

jonathan_wilde@condenast.comexperiences on late
night talk shows,
"most ridiculous
celeb cars,"

Fast n Furious movies, a

lot of late night talk show
coverage

peter_stevenson@condenast.com
Celebrity Vinters,
health/fitness advice
from celebs, lists,
afternoon with
Anthony Bourdain

Bradley Cooper talks to

famous chef about new
cooking movie, interview
with the Mike and Mike
espn stars, LeBron James
to star in new Space Jam

josh_condon@condenast.com

Celeb heavy, 9 ppl

New shows/movies
Justin Bieber should
say sorry to, celebs in
dif roles
(commericals)

ericadams321@gmail.com

celebs giving
heath risks/benefits of
health/fitness advice, watching TV
some non-health
topics like Snoop
Dogg forcing
interviewer to smoke
weed, what scares
marc cuban

nvardi@forbes.com tiffany@onmogul.com
Richest self-made
editor@forbes.com
Barrett-Jackson/Carini
women
quoted talking about a
new Ford car

gabriellampaiella@gmail.com

new roles, new music, very comprehensive

celeb scandals, Lot of entertainment section:
Ronda Rousey/James music, athletes, tv,
Bond
movies, trendy news like
"buy piano licked by Miley
cyrus"

How reports on auto

news
Recalls, new car releases,
reviews

Advice for pertinent

pitch leads
Interview Ray Evernhaminteresting history

New models released, new CD w/ any of the more

plants, changes in upper
famous talent: Chris Jacobs,
management, recalls
Mike Brewer, Edd China,
Dave Kindig, Ray Evernham
New feats/records from
cars, new models released,
retirement/management
changes announcements,
NASCAR

Take 5 w/ any of the more

famous talent: Chris Jacobs,
Mike Brewer, Edd China,
Dave Kindig, Ray Evernham

Vintage cars section, new "Reality TV has no idea

car technology/models, car what actually goes on at a
scandals
custom car shop"- how to
combat? Not much
celeb/tv/enternt
Reviews, new
models/debuts, auctions
(including Barrett Jackson),
races/festivals, lists

^^Prob best to push the

people and not the shows.
Maybe talk to All Girlz
Garage women about being
in a male dominated
industry

car show celeb passed

away, cool SEMA cars,
someone built car out of
paper, reviews

Stays very industry specific

with not much
tv/entertainment content

Car show coverage,

anniversaries/deaths,
classic car profiles, history

Did a must-see car tv

column, wasn't velocity (or
close)- so also should focus
on the people and not the
shows

More feature style: car lists,

scandals, new
cars/technology, people
with a lot of/special cars

AmeriCarna- car industry

celeb, relate to anniversary
event or something timely
to pitch from show

Unique cars/builds and their One of the non-celebs from

owners' stories, car shows, restoration show could talk
international news,
about their experience on
restoration profiles
profile; or talent could talk
about any personal builds
they did- with plug but not
focus on the show
Front-of-book section has
cars, lots of lists, feature
style, new car
technology/models

Promote an episode with

celebrities

lots of lists, new cars, how

to buy cars, auto shows

Best builds from Overhaulin'

(since its ending, would be
timely); best car sales on
Wheeler Dealers/Chasing
Classic Cars)

Tips for buying classic cars

from "The Car Chasers",
best cars to buy now
(biggest one), lists

Best car renovations piece

(bang for your buck/best for
keeping quality of car over
time/etc.) with Chris Jacobs
(O) or Dave Kindig (BR) for
average cars

Cars in movies, things you Celeb heavy mags- maybe

need to know about certain circle back with the celebs
models,
on Overhaulin' and see how
their cars are doing. Or best
celeb overhauls. TV section
talks about new shows,
could pitch our new shows
(one with celeb builder
could work)
Feature style, most car
Pitch things like the MADD
obsessed cities, 10 deadly walks- health/safety &
cars, driving pointers, best velocity
cars from auto show,
reviews

New cars, lot of Tesla

Business centered: profile
coverage, sales race,
of one of the talents' stories
scandals, high tech cars at starting up and where they
Tokyo show, iconic cars
are now; All Girls Garage
from james bond
enterpreneur (Tiffany Phamjournalist)
car section: Floyd
Mayweather's 10 most ridic
rides, 10 coolest concepts
at SEMA, "The Maxim
Vintage Car Shopper,"
driving cool cars from
movies/cool models

builders like Chip

Foose/Chris Jacobs or David
Kindig could talk about top
10 hottest renovations for
cars right now; for gabriellemore celeb/entertainment
focused- fav celebs to work
with in the building shows

Additional Notes
Interview "What I'd do differently" focus on pop culture ppl like Ice Cube/Brad Paisley and
executives for car companies/org, like Craig Jackson (runs Barrett-Jackson) and Audi Design
Chief. Q&A format ends asking if there's anything they'd do differently

CD: lot of TV people, comedians; just did Chuck Palumbo from Discovery's Rusted
Development, host of travel channel's Ghost Adventures. Questions: quick stats, daily driver,
other cars, fav road trip, car learned to drive in, first car bought: gives quick answer at the to
then elaborates in the body

Take 5 w/ execs in the business, racers; less celebs and more car people. Q&A format with a
short description of relevant info at the top. "Looked forward to off-the-cuff interview without
person"

Reality TV article was at the end of Sept: http://www.roadandtrack.com/carculture/entertainment/a26834/reality-tv-has-no-idea-what-goes-on/ Car Culture section is sti
very car heavy. Q&As seem more formal than Hot Rod or Car and Driver **

Also very car focused, car specific pitches instead of programs/or talent focus. Best cars from
Overhaulin's first season, list focused because they have the Top 10 lists (not always 10).
"Broadcasting vacuum when it comes to cars. They seem fundamentally misunderstood. Car
are not Knight Rider, nor Pimp My Ride, nor Overhaulin'. **

"People" section, but not really interviews. Newsworthy/timely info about them like if someon
dies, moves positions, how much $ celebs spend on car. Used to cover Hagerty Classic Car TV
YouTube show, don't think they cover it anymore- featured Wayne Carini from Chasing Classic
Cars a few times, so maybe focus on him pitching (covered 100th ep in 2014) **

Blog: showed listing for a car built at 2005 SEMA, mentioned ppl not being able to pay
insurance after Overhaulin' or not liking the modifications; also talked about AmeriCarna Live
car show a few years ago with Ray.

April article that showed spoof Car Bros made referring to car TV: "It's BS TV, showing people
rigging together BS transactions and passing it off as BS reality."

LaChance wrote about Hemmings shop event where they live-streamed their weekend of
building a car for charity, mentioned Wheeler Dealers and the dramatic aspect of it, but not a
harsh as others

Cars & Gear section is under "Lifestyle." Less car reviews/jargon more feature style- celebs,
crashes, car awards, stunt driving

"10 most stylish"- more conversational style

Very conversational style, features but still has reviews,

Some non-health related articles, but best bet would be to pitch health related articles

vehicles section- posts quite often. mostly reviews with some car news (like recalls, finanical
status of companies) some lists, but not really space for entertainment. Less programs

entertainment section covers current stars, athletes, trailers, history of (hot tub, pinups, etc)
older celebs- could pitch car centered or celeb/entertainment centered

For car mags, probably best to keep the focus on the people and their stories
rather than the shows. They tend to mock reality car TV, saying it's fake. But
our talent is really interesting and have cool stories to share.