Date: 1/25/2016
Teacher: Mr. Moran
Classes: Business Education- Keyboarding,
Microsoft Applications, Marketing
Objective:
To present students with a hands-on education lesson to develop a marketing advertising
concept for a 30 to 60 second Super Bowl Commercial in order to show proficiency in
marketing concepts, in addition to showing proficiency in using technology and computer
applications that are utilized in todays business industry.
Essential Question(s):
1. What will be the Target Market for this commercial? -Age, Gender, Race,
Socioeconomic status, and other pertinent demographics (Ex. Family man, soccer
mom, bachelor, etc.)
2. What is the goal of the commercial?- Drive sales, spark interest, get people to go
to the companys website, gain market share, maintain market share, etc.
3. What is the focus of the commercial- On the company or on a product or service.
4. Will the commercial be a Brand Message or new slogan or marketing campaign?
Also, is this a continuation of previous commercials? (Does it build off of older
ads. Think E-Trade baby)
5. What emotional response do you want from your commercial? Is it to be comical
or tug at the heart?
6. Will there be a call to action in your commercial?
7. How could your commercial be used after the Super Bowl? Is this a one time ad
or and ad that can be used again and again. Can it be used on the web or on radio
as well? Is this part of an ad campaign.
Assessment Evidence:
1) All students will participate in creating a group marketing packet, which will be
outlined in the assignment handouts, for their proposed advertising campaign.
2) All students will participate in a group classroom presentation explaining their
campaign to the class.
X Collect and Grade In-Class Check X Check for Completion X Rubric Checklist Peer/Self-Assessment
Journal/Learning Log Portfolio Constructed Response Quiz Test Lesson Reflection
Exit Slip X Presentation Informal Assessment Performance Assessment
PA Standards:
15.9.12.B, 15.9.12.B, 15.9.12.C, 15.9.12.E, 15.9.12.F, 15.9.12.G, 15.9.12.H, 15.9.12.I,
15.9.12.L, 15.3.12.I, 15.3.12.G, 15.4.12.G
Materials:
Computer Lab
Microsoft Word
Microsoft PowerPoint
Introduction: There will be three individual classes, Entrepreneurship, Keyboarding, and
Microsoft Applications, going on during this time period. The Entrepreneurship class will
Education Department
Metacognitive
conversations
After: Summarize XRespond to questions Journaling
Carousel
Brainstorming
General: Reading Road-Map SQ3R
DRA
QAR
Graphic
Organizers Mnemonic
KWL
Guides
Discussion
Web
Closure:
Instructor will provide in class constructive feedback to each group following the
completion of the presentations. Instructor will use teaching points from presentation
skills and marketing concepts.
Assignment:
Students will work in groups to complete a Commercial Concept Packet, and create and
present their campaign to the class.
Key Words: N/A
Resources:
Business Articles, Commercials, YouTube Videos, Company Websites, Microsoft Office
Help, Microsoft Office Textbook, , Mktg 7 Textbook.
Reflection:
Next Lesson: Go Venture Software.