Anthony Quinn

Personal Details

Correspondence Address:, 1 Moo 9, Phosisawan, Utumponphisai, Sisaket, 33120, Thailand

E-mail: anthony.quinn@live.com
Website: anthonyquinn.weebly.com
Telephone: +66 971 971 804
Driving License: UK Full

Nationality: British
Date of Birth: 28-Jun-1978

Personal Profile

An experienced senior online marketer with over 13 years experience and someone who thrives in dynamic
and entrepreneurial environments. I am a creative, tenacious and adaptable individual, playing a pivotal part
in leading and building successful teams. I am looking for a new challenge within a company that has a solid
vision to grow and be a leader in its field.

Employment History

Rakuten Marketing (formerly Rakuten LinkShare): 8 years tenure: London, UK

Rakuten Marketing is a global digital marketing technology and services company whose offering specialises
in performance (affiliate), display, mobile and search marketing, lead generation and automated product
feeds across 9 offices worldwide. My roles within Rakuten Marketing were within the Rakuten Affiliate
Network (formerly LinkShare), a global powerhouse whose success is critical to the overall performance of
Rakuten Marketing.

Important points to note:
v 4th Employee hired for the Rakuten Marketing London operation (the team now stands at over 60).
v One of 2 Senior Account Managers that built the entire client services team and played a critical part in
setting the goals, the vision and the success going forward.
v Responsible for setting the goals for growing the portfolios double digit YoY growth, typically over 30% -
well above the overall e-commerce channel growth.
v I have maintained over 75% exclusivity with clients in a fiercely competitive industry, even with many
competitors using price as their USP to win business.
v Sustained a client retention rate of over 90% year after year.
v Following a team re-structure we planned and executed beginning of 2014, I now manage a team that is
accountable for over 50% of the bottom line revenue for the Rakuten Affiliate Network.
v Some key clients that I had direct responsibility for launching, growing and now supporting include: Avon
Cosmetics, Oasis, Ernest Jones, H Samuel, Reiss, Coast, Karen Millen, Rakuten Play.com, House of
Fraser, Charles Tyrwhitt, Cath Kidston, LEGO, Smyths Toys, Marks & Spencer & UNIQLO.

August 2011 March 2015
This role is very much focused on the management, development and growth of the Account Management
team.

Key Responsibilities:
v Part of the UK Management Team responsible for the day-to-day management of the UK and European
operation. Participant of a monthly Top Line meeting with the global Rakuten Marketing Executive team.
v Oversee a portfolio of over 50 fully managed accounts from a team of Coordinators, Account Managers
and Senior Managers including new client assignment management.
v Team development responsibilities (setting goals, appraisals, conflict resolution).

v Full budget and forecasting control for the fully managed portfolio.
v Liaising with peers in other offices to share knowledge and experience and ensure that the team is
working with a global vision and utilising these international resources to the best of their needs.
v Ensure all clients are considering their affiliate program as an integrated part of their online marketing mix,
and encouraging all channel meetings where appropriate to align goals of the advertisers.

Key Achievements:
v Played a key role in building the team from 2 Account Managers to currently over 30 Advertiser Services
staff.
v Ensured client satisfaction for the Rakuten Affiliate Network was maintained from the day one, which has
held as a key USP differentiator in a highly competitive marketplace.
v Following recent 360 feedback, I am viewed as a trusted advisor and someone who is easy to approach
and willing to help at all times.
v Key stakeholder in the development of the Account Manager Manual, a comprehensive training guide for
all Account Managers to use as a resource. This is now being rolled out to all global offices.
v Speaker at the a4u Expo topic: The Power of Customer Loyalty in Performance Marketing.

2007 2011: Account Manager > Senior Account Manager
I started at the Rakuten Affiliate Network as a member of the UK team as an Account Manager, with a
primary focus on managing and growing a key portfolio of accounts. I was promoted within a year to Senior
Account Manager, taking on a smaller portfolio but with the addition of managing a team.

Key Responsibilities:
v Day to day contact for a portfolio of key accounts, including fashion, beauty and electronics retailers.
v Recruited and optimised new publishers introduced by the network development team across the portfolio.
v Prepare and present post campaign analysis / quarterly & annual business reviews.
v Work on joint sales pitches: created forecasts, innovative programme strategies, and participation in sales
meetings.
v Attend and participate in industry networking, events & exhibitions.
v Budget and forecasting control for the portfolio of fully serviced accounts.
v Played an active role in the training and development documentation for new hires.
v Weekly reporting to the MD including solution-orientated executive summaries.

Key Achievements:
v Built up excellent client relationships that would form the basis of future referral business for the company
(new business that Rakuten LinkShare has generated as a result includes signed contracts with the likes
of Timberland, Joseph, Mountain Warehouse, Time2, Value Basket, Charles Tyrwhitt (DE market) &
Ernest Jones / H Samuel.
v Exceeded YoY targets for the portfolio overall (over 30% YoY growth for the last 2 years running new &
existing).
v Supported the team through my vast knowledge of the technical systems and industry (which as used as
a majority of the content of the Account Manager Manual, detailed above).


2000 2005: Marketing Planner (GAME Stores Ltd): 5 years tenure: Basingstoke, Hampshire
I started here as part of a small e-commerce team, running across 2 brands (EB Games & GAME)

Main Responsibilities:
v Online Trade Marketing & Site Sponsorship/Advertising.
v Launched their first affiliate program on the TradeDoubler network some of the main tasks:
Publisher approvals.
Monthly communications via e-mail newsletters (design & content).
Recruitment of new partnerships.
Optimisation of key partners with the strategic use of commissions and offers.
v On-site merchandising of products, promotions & campaigns, ensuring that the message was consistent
with in-store activity.
v Price Comparison & Tenancy Placement optimisation across shopping channels and portals.


Key Achievements:
v Forged strong relationships with the buying and online teams: I spent 2 years integrating the online
channel into the in-store marketing and buying plans which were working quite separately at the time
(online was treated as one store out of 300+). Over time the awareness grew and I was able to
incorporate an online trade marketing rate card that was used as part of the in-store rate card for
publishers, generating approx. 4,000+ in new monthly revenue.
v Driving forward the affiliate program with innovative ideas for linking methods and affiliate incentives (we
were the first affiliate program in the consumer entertainment retail space to build real-time top seller
charts for publishers to promote on their sites).
v Negotiated an extremely favourable rate with TradeDoubler to use their linking technology to track the
performance of other channels (eg: e-mail, comparison & search) this was before Google Analytics and
Coremetrics were readily available.
v Negotiated at least 25% cost savings with some of the key comparison search engines and portal
partnerships (AOL, MSN, Shopping.com), which allowed us to increase ROI and maintain the exposure.
v A key stakeholder in the GAME site re-launch project to ensure all marketing functions were included: The
technical team responsible for re-building the site were bought in-house so I worked very closely with
them to discuss ideas on what functionality would be critical for the marketing operation to remain
consistent with in-store and innovative against online competition. This led to the ability to replicate all
types of in-store offers and allowed us to launch the most successful sales promotion to-date, supported
by a massive viral awareness campaign.
v Balancing commercial awareness with competitive activity: We were successful in maintaining market
share online without having price as the main USP but using the correct type of messages that would
ensure customers preferred shopping with GAME as opposed to other pure plays currently in the space.

A more comprehensive summary of my roles and responsibilities at GAME can be found here.

Education

1993 1998: Langley Grammar School

GCSE: 1A, 3Bs 2Cs, 3Ds including English & Maths
A-Level: Business Studies, Computing, CDT Design & Communication

1998 2002: University of Gloucestershire
Marketing Management with Psychology BA (Hons): 2:2

Other training & qualifications:
v Coach boss training from a certified trainer: Vora Coaching.
v Intermediate level in Microsoft Office across Mac and Windows operating systems (Word, Excel,
PowerPoint).
v Solid understanding of HTML and use of Dreamweaver & Photoshop.

Hobbies/Interests

DJing & Music Production, reading, golf, ball hockey, movies, web site design.

References Available on Request