DAFTAR ISI

BAB I PENDAHULUAN ..........................................................................

1.1

Latar Belakang..........................................................................

1.2

Rumusan Permasalahan ...........................................................

1.3 Tujuan.......................................................................................
1.4 Luaran yang diharapkan...........................................................
1.5 Kegunaan Program....................................................................
BAB II GAMBARAN UMUM RENCANA USAHA.................................

2
2
3
4

2.1

Gamabaran Sumber Bahan Baku..............................................

2.2

Gambaran Motto Usaha............................................................

2.3

Struktur Organisasi Tim Pelaksana dan Pembagian Tugas.......

2.4

Gambaran Sumber Tenaga Kerja..............................................

2.5

Gambaran Produk...................................................................

2.6

Logo Produk.............................................................................

2.7

Gambaran Kemasan Produk.....................................................

2.8

Gambaran Potensi Pasar...........................................................

BAB III METODOLOGI PELAKSANAAN...............................................

3.1

3.2

Persiapan Kegiatan...................................................................

3.1.1 Survey Pasar....................................................................

3.1.2 Persiapan Media Pemasaran...........................................

3.1.3 Pemantapan Riset Pasar..................................................

3.1.4 Pembuatan desain produk dan kemasan.........................

3.1.5 Pembelian alat dan bahan penunjang produksi..............

Pelaksanaan Kegiatan...............................................................

3.2.1 Pembuatan Bubuk Sembukan..........................................

3.2.2 Pembuatan Cookiepret.....................................................

68

3.2.3 Produksi Cookies.............................................................

68

3.2.4 Labelisasi Produk ............................................................

68

3.2.5 Pemasaran Produk...........................................................

71

3.2.6 Promosi............................................................................

72

3.2.7 Kuisioner..........................................................................

75

ix

3.3 Evaluasi Kegiatan........................................................................

81

3.4 Tahapa Laporan Akhir dan Presentasi.................................

82

BAB IV HASIL DAN PEMBAHASAN........................................................

88

4.1

Deskripsi Objek Penelitian.......................................................

88

4.1.1

Kelompok Saham LQ45...............................................

88

4.1.2

Statistika Deskriptif Objek Penelitian..........................

89

4.2 Analisis Data ........................................................................

91

4.2.1 Multifraktalitas ................................................ 91

4.3

4.2.2 Model ARIMA ................................................

93

4.2.2.1 Uji Stasioneritas Data......................

94

4.2.2.2 Identifikasi Model............................

97

4.2.2.3 Estimasi...........................................

99

4.2.2.4 Diagnostic Checking........................

99

4.2.2.5 Peramalan.......................................

101

4.2.3 Jaringan Syaraf Tiruan...............................

102

Pembahasan ......................................................................... 106

4.3.1 Multifraktalitas................................................... 106

Bab V

4.3.2 ARIMA........................................................

107

4.3.3 Jaringan Syaraf Tiruan...............................

108

4.3.4 Komparasi Hasil Peramalan.......................

108

PENUTUP............................................................ 109
5.1

Kesimpulan....................................................................... 109

5.2

Saran

DAFTAR PUSTAKA

........................................................................ 110

.................................... 111

LAMPIRAN-LAMPIRAN..................... 113