UJIAN AKHIR SEMESTER

PUBLIC RELATIONS
BANK WOORI SAUDARA
PERUSAHAAN JASA

Disusun Oleh :
Sigit Ardhianto
8215132303
S1 MANAJEMEN 2013

FAKULTAS EKONOMI

DAFTAR ISI

BAB I PENDAHULUAN ........................................................................................................1-2

A. LATAR BELAKANG MASALAH..................................................................................1
B. PERUMUSAN MASALAH ............................................................................................2
BAB II TINJAUAN UMUM PERPUSTAKAAN NASIONAL RI ..............................................
A.
B.
C.
D.
E.

SEJARAH .....................................................................................................................3-4
VISI MISI......................................................................................................................5
STRUKTUR ORGANISASI ...........................................................................................6
RUANG LINGKUP USAHA ..........................................................................................7
LOGO PERUSAHAAN (CORPORATE IDENTITY) ....................................................7

BAB III PROGRAM PUBLIC RELATIONS ........................................................................8-15

A. SITUASI UMUM (DESKRIPSI PERMASALAHAN) ..................................................8
B. TUJUAN UMUM ............................................................................................................8
C. PROGRAM PUBLIC RELATIONS ..........................................................................8-15
1. Program PR (1) : Runtastic 4............................................................................ 8-9
2. Program PR (2) : Bank Woori Saves Your Future ........................................10-11
3. Program PR (5) : Woori Saudara Karnaval...................................................11-12
4. Program PR (4) : Woori Saudara Heart It.....................................................12-14
D. TIME TABLE ................................................................................................................15
E. BUDGETING ................................................................................................................15
DAFTAR PUSTAKA..................................................................................................................16