LAURA CAMPBELL

54 Pilgrim Road MSC 737, Boston, MA 02215 | (413) 824-9798

laura.campbell@simmons.edu| https://www.laurarosecampbell.weebly.com
EDUCATION
Simmons College
Boston, MA
Bachelor of Science in Public Relations/Marketing/Communications and Retail Management
September 2013-May 2017
Cumulative GPA: 3.79
Honors: Presidential Scholar, Dean's List
Organizations: Public Relations Student Society of America Simmons Chapter, Girl Scouts of the USA

PROFESSIONAL EXPERIENCE
Arnold Worldwide
Boston, MA
Marketing Intern
September 2015-Present
Huntington Bank, Solar City, and Centers for Disease Control and Prevention accounts.
Research and produce competitive analyses and audits to aid in strategic planning for the 2016 campaigns.
Craft internal visual and organizational resources to be used during weekly meetings with client teams.
Participated in cross-department training, learning processes such as: brand experience event planning, new
business pitching, strategic brand planning, and creative campaign design.
Simmons College Office of Residence Life
Boston, MA
Resident Advisor
September 2015-Present
Oversee a floor of 23 residents to foster an inclusive and dynamic community through frequent programs, academic
outreach, and emotional and social support.
Mondo Mediaworks
Brattleboro, VT
Public Relations and Marketing Intern
May 2015-September 2015
Researched competition-marketing analytics for clients in the hospitality and entertainment industries to produce
comprehensive online marketing strategies.
Designed digital advertising campaigns to increase the amount of unique site visitors and click-throughs for over 5
clients using Google AdWords.
Maintained client online resources weekly through content research, blog writing, web design, and social media
content management.
Crafted press releases and pitches for numerous clients to ensure a positive public image and increased publicity.

LEADERSHIP EXPERIENCE
Simmons College Student Government Association
Boston, MA
Marketing and Communications Chair
September 2015-May 2016
Served as a representative for the undergraduate population to present concerns and interests to the
administration and the executive board on collegiate affairs.
Created artistic and informative promotional materials for over 15 college-wide events per year.
Managed 3 social media accounts to promote student engagement in forums, activities, and programs.
Simmons College Campus Activities Board
Boston, MA
Marketing and Communications Chair
September 2014-May 2015
Served as a representative of the Campus Activities Executive Board at forums, events, activities, and programs.
Chaired and organized five campus-wide comedy shows with a $4,000 budget allocation.
Maintained professional relationships with 10 agencies and performers.

SKILLS & INTERESTS

Technical: Microsoft Office Suite; Adobe- Photoshop, InDesign; Software- Vocus, Google AdWords; Social media Facebook, Instagram, Twitter
Volunteerism: Dress For Success Boston, Simmons College Undergraduate Admissions
Interests: Corporate social responsibility, health and wellness, beauty and fashion, traveling, spinning, yoga