Marketing Plan

18 OCTOBER 2015
/ 15:00 / Cafe Coffee Day, Malviya Nagar

Offline Promotion:
Banner Ads:
Individual buildings in Sharda University, Main gates(other than hospital
entrance), Cafeteria area, colleges other than Sharda University, nearby student
hangouts, ansal and msx mall.
Posters:
Every possible notice board in Sharda University, Notice boards of other
colleges, coaching centers and education related environments.
Flyers:
Giveaways, stalls at other colleges, to be stuck around the city at every major
educational hub.
Brochure:
Reception at all campuses, Stalls for promotion

Digital Promotion
Digital Pitcher will not be responsible for the funds required to operate the digital marketing
campaign. The following will be the promotion strategies that will be put to use

Facebook
1. Focused and targeted for Noida, Greater Noida and Ghaziabad.
2. To be run through Digital Pitcher channel a well as Sharda University Channel.

Adwords
1. To be targeted to audience in Noida, Greater Noida and Ghaziabad, the strategy shall be
sent over soon.

Web Space on Sharda Website

1.
2.
3.
4.

Dedicated Slide on the homepage slider.

Mentioned as a course under the courses section.
Mention in the footer area.
Dedicated page to Digital Pitcher as the Digital Marketing Partner.

Notes
Design & Printing of promotional material will not be responsibility of Digital Pitcher.
Content for the promotional material to be provided by DIgital Pitcher.
VIsiting Cards, Certificates, Brochure, Flyer, Standee, Banner, Web Ads, etc to include
the logo and name for DIgital Pitcher along with Sharda University.

Required Details
1. Time Table for courses run at Sharda University, alongwith the timings.
2. Time slots available for the classes, both for weekdays and weekends.
3. Possibility for editing the current time table section/course wise to accommodate digital
marketing as part of the college curriculum.
4. Availability of conference halls or auditoriums to organize digital marketing workshops.
5. Strength of batches as per courses offered by the university.
6. Strength of hostellers and day scholars.