For
Intellectual and Discerning Malays
Malaysia is the
APAC country bucking the decline in
newspaper readership. Utusan Malaysia is one of the key
drivers
Base on adults 15+ ; AUS data based on adults 14+ and any Newspaper read in last 7 days
(including Community Newspapers
Berita Harian
197,952
192,982
181,346
170,558 172,609 172,859
178,211
183,187
160,597
150,750
130,463
126,777
2008
2009
2010
2011
2012
Dec-12
Berita Minggu
176,430
2012
Source: Audit Bureau of Circulation, 2012
Note: 2012 refers to the Jul-Dec 2012 report, 2011 reflects the period Jul-Dec11
+12.9%
700
650
600
550
500
+0.8%
The
Malay newspaper to reach
the affluents and discerning consumers
Utusan readers earn more average monthly
household income
33% are college/university educated
Technology-savvy
Receptive towards advertising
%
Utusan
Berita Harian
30
25
14 15
9
Primary
Lower
Secondary
Mid-Upper
Secondary
College/
University
67 68
Utusan Malaysia
Berita Harian
38 36
26 26
20 19
13 12
2001+
3001+
4001+
5001+
6001+
Berita Harian
Utusan Malaysia
159
165
78
152
137
217
Utusan
89
Berita Harian
84
68
63
44
42 40
36
Mobile Phone
3G/4G phone
37
33
Smartphone
According to Research
On average,
Only 57% of newspaper advertisements are noticed by readers
Only 40% of the advertisements are read
THANK YOU