Group Members
Seow Koji Takehira
Fong Kah Yan
Muhammad Nazmi Bin
Kamarulzaman
Sirajeddin A Suliman Saleh
Quah Keng Yew
Mohamed Haroon Faleel
Content
What is Hainan?
Biography of Business
Comparitive Analysis
Recommendations
Conclusion of Analysis
What is Hainan?
Trades
Find employment in less lucrative trades
lacked business contacts
difficulty in communicating
lacked the relevant skills for any trade or profession
carving a niche for themselves in the service sector
involved in the kopitiam or "coffee shop" business as stall
holders or assistants
credited with introducing the kopitiam culture
Practices
Reunion Dinner
Steamed Chicken /Mutton Soup ~ Fortune
Chives Fried with Glass Noodles ~
Prosperity for a long time"
Dried Cuttlefish ~ Excess
Combine the 3 dishes :
Excess of Prosperity Over a Long Period of Time
Hainanese chicken rice balls ~ Reunion of Family Members
Hainanese Cuisine
The food is lighter, less oily, and more mildly seasoned
The 4 Characteristics of Hainanese Cuisine :
1st Fresh;
2nd Natural;
3rd Unusual;
4th Abundant
Hainanese adapted and combined them into a dish that boasts
4 flavours Sour, Sweet, Bitter and Spicy
Wenchang Chicken
Jiaji Duck
Hele Crab
Dongshan Mutton
Biography
of
Business
Hainanese Delight
Penang
HAINANESE DELIGHTS
RESTAURANT
Re-establish the restaurant under a new name
Inspiration :Hainanese Cuisine Tradition.
Many of the food follow recipes taken from his
father.
HAINANESE DELIGHTS
RESTAURANT
The restaurant has receive favorable reviews and an excellent ratings
of 4 stars on https://www.tripadvisor.com.my/ .
Yut Kee,KL
Yut Kee is a Hainanese Kopitiam.
It business started since 1928.
It located in Jalan Dang Wangi.
1, Jalan Kamunting, Chow Kit, 50300
Kuala Lumpur, Wilayah Persekutuan Kuala
Lumpur, Malaysia
Contact no: +60 3-2698 8108
Closed on every Monday.
Jack Lee
Mervyns father. Ex-boss of the shop.
Although they have 13 workers, he still
staying in the shop and trying to help out
during the peak time.( Lunch time &
Weekend).
Signature Food
Chicken Chop is the signature food of
Yut Kee.
It slapped out with loads of brown sauce
and fried potatoes.
Other than that, they also sell Hailam
mee & marble cake.
Customers
Jack Lee told us that 90% of his
customers are regular customers.
Customers range can be from infant to
old folks.
The majority of customers are welleducated and there are small parts are
without education.
Food Award
During 2010, Yut Kee was shortlisted Best Hawker/Mamak.
During 2011 & 2012, Yut Kee was shortlisted Best Chinese
restaurant & Best Malaysian Restaurant.
In 2013, Yut Kee was shortlisted Best Cheap Eats in the
Time Out KL Food Awards.
COMPARATIVE ANALYSIS
Hainanese Cuisine
Hainanese Delight vs Yut Kee
Restaurant
SIMILARITIES
Origin: Hainanese
Business: Family-owned
# of Competitors: 20+
Location: Strategic locations in the heart of
a city
Sole branch.
Target Audience: Office workers, families
DIFFERENCES
HAINANESE DELIGHTS
Kuala Lumpur
DIFFERENCES
HAINANESE DELIGHTS
RECOMMENDATION
Hainanese Delights
Hainanese Delights
Competitors
HAINANESE DELIGHTS
Competitors within 100 meter Radius
Conclusion
Conclusion of Analysis
Yut Kee Restaurant is more successful
Established more earlier compared to
Hainanese Delight
More Experience
More Sustainable
REFERENCES
1.Wong, C. (2015, November 2). Personal interview.
2. Wong, C. (2015, November 20). Email interview.
3. Lee, M. (2015, November 5). Personal interview.
4. Lee, J. (2015, April 20). Personal interview.
Ragavan, S. (2013, April 1). Discover the roots of Hainanese cuisine at 1930s
coffee shop Yut
Kee. 101 Things to Do in KL, TimeOut Kuala Lumpur,
Volume(Issue 61).
Yut Kee Restaurant Former Shop [Photograph]. (2014). Retrieved from
http://m.says.com/my/lifestyle/photos-12-best-things-about-86-year-old-yut-kee
Hainanese Chicken Rice [Photograph]. (2009). Retrieved from
http://www.hainanesedelights.com/gallery/#!prettyPhoto
REFERENCES
Yut Kee, Kuala Lumpur - Restaurant Reviews, Phone Number & Photos TripAdvisor. (n.d.). Retrieved November 19, 2015, from
https://www.tripadvisor.com.my/Restaurant_Review-g298570-d1084478-ReviewsYut_Kee-Kuala_Lumpur_Wilayah_Persekutuan.html
Wong, C. (n.d.). About the Restaurant | Hainanese Delights. Retrieved November
20, 2015, from
http://www.hainanesedelights.com/about/