Name: ______________________________________ Hour: _____________________ Letter/ Animal: ________________________

Graphic Design 2 Rubric for Coloring Page Project

This is the rubric for the Childrens Mott Hospital Coloring Book. Please remember it is always important to be sure that your message is clear & that you
are addressing basic design principles as well as the clients needs. Craftsmanship has to do with how well you handle the software. Originality deals with
plagiarism and authentic design. Please refer to the checklist for more guidelines. 200 pts. Uncolored & Colored ai files will be labeled and dropped.

Clarity of
Animal

Design
principle:
Contrast/
Design
principle:
Repetition
Design
principle:
Alignment
Design
principle:
Proximity

Advanced
5 points
Animal is bold,
compelling and
possibly multilayered.
It goes beyond the
obvious.

Proficient
4 points
Animal is clear and
compelling. It may
not be as well
articulated as it
could be.

Basic
3 points
Animal is
obvious
but fails to go
make a personal
style (80% new).

Below Basic
2 points
Animal is
slightly
confusing.

Far Below Basic

1-0 point
Animal is
absent or
unrecognizable.

Use of lines and

shapes creates depth
and subtlety. White
space is used
strategically.
Repeated use of key
shapes helps to create
unity.

Use of varying lines

gives prominence
where appropriate.
White space is used
well.
Repeated use of
shapes could be used
more.

Balance is not
achieved with
white space and
shape.

Use of white
space could be
Improved.

Lack of rhythm
dramatically
weakens the
work overall.

Repetition is not
done well
evident.

Work overall is
disjointed
because of a lack
of common shape.

At least one bold

theme helps to
organize the
work, clearly guiding
the viewer.
Placement of
elements is precise so
that reader can
clearly perceive what
is important and what
is connected.

Elements are
effectively lined up
so that the overall
look represents the
animal.
Text and graphics
are strategically
spaced so that
related elements are
close together. It is
clear what is
connected.
Colors are used
appropriately and do
not clash with one
another or contradict
the realistic work.

Elements are
generally lined up
appropriately,
centered, left or
right.
Text and
graphics are
spaced so that
related elements
are close
together.

Repeated shapes
may not be
evident, or
repetition may be
overdone.
An absence of
clear alignment
creates a cluttered
overall
look.
Problems with
proximity create
confusion as to
what is and isnt
connected.

Colors are mostly

effective although
there may be
minor clashing.

Color choices
clash at times
and/or makes the
work unrealistic.

Color choices
weaken the work
in dramatic ways.

Typography
choices weaken
the work & the
placement of the
letter and the
word is
distracting
because they do
not follow the
clients request.
Imperfections are
highly distracting
and take away
from the overall
effectiveness.
Student took 1
hour to create.
Student lacked
commitment.

Color
(This is for
the second
file that has
been colored
as a sample.)
Typography

Color palette
enhances the
meaning of the work
and is realistic.
ColorFont was used.
The letter and word
create a strong verbalvisual connection
within the work. All
font sizes
are appropriate (150).

Typography choices
are appropriate but
guidelines are not
followed.

Typography is
generally
effective,
although font
choice, size and
effects may
create minor
distractions.

Font choices
and/or effects
create
distractions and
are not consistent.

Craftsmanship

Work has no evident

imperfections. Work is
clean and neat. Student
took over 4 hours
creating. Reflects the
students commitment
to the causeChildrens Mott
Hospital.

Work has
imperfections that
create minor
distractions.
Student took 3
hours to create.
Students
commitment
could have been
worked on.

Symmetry

The animal is perfectly

symmetrical.

Work may have

slight
imperfections, but
they are not
immediately
obvious. Student
took 4 hours
creating. Students
commitment could
have been worked
on.
The animal is not
symmetrical in one
area. (vertical or
horizontal)

Originality

Work is original and

reflects a personal
style.

Work has originality

but looks familiar.

Artwork by other
is used as
inspiration and
work reflects this.
(30%)

Imperfections in
the work are
noticeable and
distracting.
Student played it
safe and did not
vary artistic
ability. Student
took 2 hours to
create and lacked
commitment.
The animals
appearance is
distracting
because
symmetry is not
done well.
The work used as
inspiration was
only slightly
manipulated.
(more than 30%)

Subtotal x 4= Total

The animal is not

symmetrical in 2
areas. (vertical or
horizontal)

Self /Teacher
Evaluation

Work lacks clear

entry point and
sight-lines and as
a result has a
chaotic look.
Elements are not
put together or
separated in any
organized
fashion, creating
a chaotic look.

The animal is not

symmetrical at
all.

Work is not
original and lacks
creativity. Work
of others was
used.
Subtotal: