Part Two
THE DESIGN OF RESEARCH
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McGraw-Hill/Irwin
Chapter Seven
SAMPLING DESIGN
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Selection of Elements
Population
Population Element
Sampling
Census
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Cluster sampling
Double sampling
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Nonprobability Sampling
Reasons to use
Procedure satisfactorily meets the sampling
objectives
Lower Cost
Limited Time
Not as much human error as selecting a
completely random sample
Total list population not available
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Nonprobability Sampling
Convenience Sampling
Purposive Sampling
Judgment Sampling
Quota Sampling
Snowball Sampling
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