Impact of Product Food

Categories
Consumption Pattern on
sales and revenue of
FNF

Kanika Hirani

2014127

Karishma
Khurana

2014129

Kunal Roy

2014141

Kush Somani

2014142

Mithila Yaul

2014161

Nikhil Kaushik

2014168

Objectives

To study the impact of new launches on the sales

over a month
To identify the relationship between sales and day
of the week
To understand the impact of special dishes on the
sales of FNF
To study the impact of Mess Menu on the sales of
FNF
To study the top selling products of FNF

Data Sources

Sales Data of FNF from June 2015 (Primary Data)

Survey from FNF Customers (IMT Students)

Hypothesis

Launch of new dishes have a positive relation with

the growth of sales of FNF
Weekdays
weekends

result

in

more

revenue

than

the

Special Dishes has a direct correlation on the sales

of FNF
Good food at Mess results in less sales at FNF

Classification of Variables
Nominal Variables

Ordinal Variables

Name

Batch

Roll Number

New Dishes Launched

Day of the week
Special Dishes
Mess Food

Questionn
aire

Qn
s
No.

Question

You visit Frost N Fun when

there is a new launch
You visit FNF when the
food is not to your liking in
the mess
You visit FNF when nonveg food is served in the
mess
You will visit FNF more
frequently if non-veg dishes
are introduced
You will purchase from FNF
more frequently if room
delivery service is
introduced
You visit FNF even when
you have an option of going
to the city via college bus
You are willing to pay a little
higher amount for a special
dish at FNF
You will visit FNF more
frequently if there is a new
launch every week

Strongl Disagre
y
e
Disagre
e
1
2

Neutr
al

Agree

Strongly
Agree