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House of Quality

Strong +
Positive

X Negative
# Strong Customer Rating

PT. Pos

JNE

Gojek

Competitor 4

Keamanan

Harga

Ketepatan

Customer
Requirements
(What)

Targets

50% 20%

1hr

Asurransi

Kecepatan

Repacking

Tiki

Identifikasi alamat

Cargo barang

Design
Requirements
(How)

Identifikasi warna

Direction of Improvement

10% 50%

Company

Technical

Competitor 1

Evaluation

Competitor 2

Competitor 3

Competitor 4
Absolute Importance

1
0

1(low) - 5(high)

= 9 High
=3
Medium
= 1 Low

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