Strong +
Positive
X Negative
# Strong Customer Rating
PT. Pos
JNE
Gojek
Competitor 4
Keamanan
Harga
Ketepatan
Customer
Requirements
(What)
Targets
50% 20%
1hr
Asurransi
Kecepatan
Repacking
Tiki
Identifikasi alamat
Cargo barang
Design
Requirements
(How)
Identifikasi warna
Direction of Improvement
10% 50%
Company
Technical
Competitor 1
Evaluation
Competitor 2
Competitor 3
Competitor 4
Absolute Importance
1
0
1(low) - 5(high)
= 9 High
=3
Medium
= 1 Low