The items she is holding is a traditional stereotype

of a womans love for jewels and diamonds. Both

the crown and the sceptre have connotations of
wealth and femininity a typical convention we see in
the R an B genre. The diamonds are a method of
attracting female audiences as they can associate
with Gwens liking of diamonds and sparkling
objects

The artists use of direct mode of address is very

seductive in luring in her audience. This along with her
red lipstick gives her a very sexualised representation
that is aimed at a male audience. She has a strong,
confident pose to emphasise her authority of being an
independent woman. R and B is known for its artists
showing off their wealth and possessions

The water colouring

effect helps add to
her mystique and
creates an intriguing
image that is
aesthetically
pleasing for an
audience

Much of the
advertisement
itself is showing
off the R and B
genre. The text is
bold and written in
a gold font which
helps emulate her
wealth. The
continual
reference to bling
is what we expect
to see in the R
and B genre and
Gwen is exposing
this in the advert

Website
information is a
helpful resource
for audiences as
it enables them
to keep up to
date with artists
movements

The alluring side of Gwen Stefani could be applied to

Andrew Goodwins theory of male adolescent fantasy.
This states what teenage boys want to see in music
video and this can extended to their marketing of the
album on this advert. Beautiful women is what men of a
particular age want to see and so the designers have
included her bodily image to attract a male audience

A similar looking album is included on this

advertisement so that audiences are aware of
what to look out for when next in the music
shops. Audiences are also given information on
where they can purchase the album online at O
target making it more accessible to them via
computer